American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their sole business provider for driving new corporate business leads.

This builds on American Express’ presence in the market, providing the brand with greater access to a variety of new business opportunities for acquisition through their integrated digital channels.

The Global Corporate Payment division of American Express looks forward to working with the vast range of publishers joined to Affiliate Window, to ensure its highly visible ‘Corporate Payments’ brand continues to grow in the United Kingdom.

Michelle Boxall, Head of Online Lead Generation at Affiliate Window says: “The team is pleased to add American Express to the growing list of clients embracing online lead generation to further source new customer leads. We are excited by the challenge to achieve a wider B2B reach, targeting key decision makers within organizations”.

The program with Affiliate Window will target select websites from the extensive publisher base to build strong relationships and drive quality leads that convert highly to new business sales.

Written by Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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