How To Dominate Niche Content MarketingWritten by Mustafa Khundmiri
September 5, 2012 # 9:57 pm # Expert Guides, Specials # 2 Comments
In order to make any online business work, it’s important that you think like a real businessman. Which means you need to stop worrying about the competition and focus on dominating your niche.
There is a lot that you can get out of your web business if you learn how to define your space. Yes it takes understanding and skill to achieve it, but it’s definitely doable. How? Let’s find out in the following article…
Focus on What Needs to be Focused
Today, the Internet is more social than ever. Social networks have become an integral part of an online user’s life. And this is exactly why so many online marketers are obsessed about having the biggest twitter follower count or a popular Facebook page.
However, if you’re a smart online marketer, you will realize that none of this will really help you dominate your niche in a profitable manner. You have to focus on what needs to be focused, which is getting more people on your email list and converting them to paying customers.
This allows you to go beyond your competitors and create your own identity. Your market will respect you and buy from you if they know you are the real deal. Period.
Position Yourself Smartly
If you want your online business to stand out and dominate then it’s important that you work on positioning yourself in a smart way. Because the way your audience perceives you will ultimately determine how successful your business will be.
If they see you as an authority, you’ll find it easier for them to spread the word about you. If not then you will struggle to make an impression. So it all boils down to how you project your business, your product and more importantly your brand’s identity.
You don’t really have to make the whole ‘market positioning’ complicated. Start by analyzing where you currently stand and what part of the niche you can start with.
Expanding your reach and growing your market presence won’t happen in a day, but it will eventually happen if you start small and scale up. You need to win the trust of a segment of your audience so that it becomes easier for you to grow further within your niche.
Go where the Money Is
A lot of online marketers try to find obscure niche markets that are yet to be discovered by the majority. The reason? They think it’s going to be easier to dominate because of less competition. But they forget that these niches could be untapped (or rather not leveraged) because there is no money there.
Dominating a niche is not just about creating a monopoly. No, it’s also about finding a gap in a wide, profitable market and filling it with a solution that works. Your aim should be to work your way up from there. And this isn’t really hard as long as you understand the problem you’re solving.
Do you have any ideas when it comes to dominating a niche? If yes then share them below in the comments section.