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Comment RSSKim Kardashian is Dead
Written by Pace LattinJanuary 13, 2012 # 12:04 pm # Marketing Insights, Specials # 17 Comments
According to several reports out there, the Kardashians, especially Kim Kardashian, once able to push almost any product online, have hit a serious stumbling block. Their show, which was once one of the top shows on reality television has lost almost all of its viewership and worse, no one picks up magazines with Kim Kardashians face on it. It is reported to be on the block, to be canceled after this season.
“I’d pay her $600,000 personally not to go to Red Egg,” said Travis Bass, referring to the Chinatown hot spot he co-owns. “Kim Kardashian would be crushing to us. We’d have a meeting Monday and talk about how that happened.”
This is an important note to performance marketers, because Kim Kardashian in particular was an early adopter of Twitter, and was reported to have been paid thousands of dollars to promote products on Twitter. In fact, many people saw Kim as an unofficial spokesperson for Twitter’s success. This raises some questions if that people are tired of the Kardashians, could their focus on twitter also be starting to turn?
Additionally, it really brings attention to how finicky people can be. If Kardashian only a year ago could sell almost anything, and do no wrong, but now is considered a pariah to brands, what does that mean to something like Facebook? Could one mistake for Facebook cost them their almost 1 Billion users? One bad rumor about Facebook, perhaps spread on Google+ could cause a mass exodus and destroy the brand — like perhaps a sex tape of Zuckerberg?
Business Insider has insight on how they destroyed their brand
The wedding of Kim Kardashian to New Jersey Nets basketball forward Kris Humphries took place on August 20, 2011. It is estimated to have cost $10 million. However, by most reports, it did not cost the Kardashians a dime since it was financed by a variety of media and sponsors that used the wedding to promote their products. Unfortunately, the marriage lasted a mere 72 days when Kim announced through her publicist that she is filing for divorce. This caused the segment of anti-Kardashians to grow and for many to label the wedding a sham and a publicity stunt. Even noted saxophonist, Dave Koz, who played during the ceremony, told the press that he thought the wedding lacked authenticity and seemed more like a scene in a movie than a real wedding.
Whatever is happening with the Kardashians, it shows how fast people can go from a $100M a year brand to being completely hated. It’s a great example of how marketers need to stay focused and understand their audience and how to avoid bad press, or worse, associating themselves with something getting bad press.
Poor Kim has even been replaced by Bulldog in the upcoming Sketcher’s Superbowl commercial.
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Written by Pace Lattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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http://blogs.forbes.com/meghancasserly/
sooo over this reality tv junk thats polluting peoples minds with useless fodder.
Peter Bordes recently posted..2012: The Year of RTB Performance Marketing & Education Marketing
The queen is dead. Long live the queen.
Ellie recently posted..Prevent Anxiety Attacks
I’ve been wacthing Kim Get Her Ex Back lately
Reggie Bush that is
THis is real now the queen is back? I check this out so I can see if its true..
Fatima Hipolito recently posted..אילוף גורים
Was only a matter of time before people grew tired of her, the wedding was the last straw me thinks!
Badgley recently posted..Christian Louboutin Spring-Summer 2012 Collection
It’s amazing how many people will religiously follow the advice of celebrities regardless of their credibility or authority on the subject. What happened to the “expert opinion”?
“like perhaps a sex tape of Zuckerberg?”
Haha
Where would you get the idea that she has less selling power than before? Please cite your references. It appears to me that the show is bigger than it ever was.
Never really saw the appeal in the Kardashian show myself, saw part of one show once and Kim Kardashian just seemed to embarrass herself with her childish behaviour. I dont think Facebook or Twitter would easily go the same way as the Kardashians as there is a more substance to their existance.
Beth recently posted..How to Win a Girls Heart Back
I don’t know if Kim is really dead , I think this is just a rumor but I really appreciate this information you have shared.
Kate Brown Wilson recently posted..קבלה
I’m just surprised at all of the backlash about this “sham” of a wedding. I mean, since when did celebrities pulling publicity stunts become a surprise anyway? Celebrity couples have dated for publicity & exposure benefits since Hollywood was a pup. And when did Kim Khardashian become the spokesperson for integrity?
We are talking about the same person who parlayed a sex tape into a multi-million dollar career. We do have to give her credit for turning lemons into lemonade and making the most out of her “assets” though. If nothing else, she’s a smart marketer.
PMI…great headline, by the way, certainly piqued my curiosity:)
Get Found Online recently posted..What Is Google+ And Can It Help My Business Grow?
Thanks! Thousands of people read this article… I think killing off people is a good idea. Who should we do next?
pacelattin recently posted..Facebook Ads Getting More Expensive Unless…
Only recently I sold a website that was dedicated to Kim, so I think the new owner might be a bit upset about his purchase.
MIke recently posted..Arnold Air Force Base
cant be true! http://iskimkardashianinilluminati.weebly.com/
She isn’t going anywhere but another network. I speculate she had to cancel the show due to a conflict of interest. The big picture is that the show’s producer Ryan Seacrest just partnered up with Mark Cuban’s new pop culture channel (reaching 40 million homes) which is going to compete with E! News.
John Clark recently posted..How To Use Video Marketing For Lead Generation