Friday, June 5, 2020
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targeting

Marketers Ignoring Baby Boomers on YouTube Missing Out Big Time

A new report from Strike Social looked at YouTube campaigns across 25 different industries for the last year, and found some interesting things. First,...

New Facebook Ads Can Target Those who Visited Physical Store

Trying to get people from Facebook to visit a brick-and-mortar store is one of the main reasons businesses use their ads.  While quite effective,...

Twitter to Allow More Intrusive Ads, Updates Privacy Policy to Allow Targeting

Companies update their privacy policies all the time, and in most cases, it isn’t really even worth reading about. With Twitter’s latest changes, however,...

Facebook Turns off Racial Targeting for Housing, Jobs and Credit Ads

Facebook has made the decision to prohibit the use of racial targeting for housing, employment, and credit advertisers. “We are going to turn off,...

Pinterest Offering Ad Targeting Based on Brand Related Pins

When a brand is just starting to actively use Pinterest, it can be hard to build up an audience and make it worth their...

New Facebook Broad Targeting Rocks

Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult...

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7 Email Marketing Practices for Newbies that Everyone Needs to Know

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication...

How BIMI Campaigns Improves Email Marketing Results and Creates Brand Identity

Email isn’t just a 1-to-1 communication tool. It’s not even just a group communication tool any more. It’s the heart of business,...

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...
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