Saturday, May 30, 2020
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Native Ad Buying Climbs by 74% Through Q1 2017

A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered from all of 2016...

Google AdSense Introducing New Format for Mobile Native Advertising

Native ads have long been a big hole in the lineup of Google’s AdSense platform. These types of ads have been shown to be...

Revcontent Confirms that They are Purchasing Rover for Granular Personalization

Revcontent is working hard to become a leader in content recommendation, and with this goal in mind, they have purchased Rover. Rover is a...

Bad NewS: Just 33% Renewed Native Ads in 2016

Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness....

Medium Fires 1/3 of Staff and Kills Native Advertising

Medium, a blogging platform that transformed into a platisher (platform + publisher), has announced that it will be closing the portion of its operations...

Yahoo Announces New Native Ad Experience for Marketers

If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While Yahoo is definitely having...

Bad News for Native: Most Find it Deceptive

A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people...

7 Ways to Build Customer Loyalty with Automatic Content Marketing

Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing....

[Native] Webcast: FTC Attorney Addresses Compliance Issues in Native Advertising

The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Laura M. Sullivan, Senior Attorney,...

Trump Fallout Hurting Breitbart News, Taboola Doubles Down on Partnership

Love him or hate him, there is no doubt that the election of Donald Trump is having a huge impact on just about every...

Do’s and Don’ts of Mobile Native Advertising

Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising...

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...

Positioning Your Disclosure on Native Ads can Impact CTR

A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving CTR. They found that...

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective...

Latest news

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they...
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