Tuesday, July 14, 2020
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influencer

How to Fight the Rise of Fake Influencers

The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with...

Half of Paid Engagement on Instagram is Fake

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from...

Easy Ways to Make Money on Instagram

With 700 million users, Instagram is one of the most popular social media platforms in the world. But people are not sharing photos on...

New Tool from TapInfluence Checks for FTC Compliance

Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated...

What is Social Media Influence Worth?

Influence Central is a company that helps drive results for brands looking to take advantage of social and other digital marketing strategies.  They have...

Latest news

The Upcoming Bust of the Hand Sanitizer Market

Hoping to clean up in the hand sanitizer business, a horde of entrepreneurs have upended the category by attempting to capitalize on...

FTC Sues Kevin Lipsitz of SuperGoodDeals.com for PPE Scam.

The Federal Trade Commission (FTC) filed a lawsuit against an online marketer for allegedly falsely promising consumers next-day shipping of face masks...

FTC Stops Thrive & Whole Leaf Organics Covid19 Scam (Again!)

The California-based marketer of a supplement called Thrive, which consists mainly of Vitamin C and herbal extracts, is barred from continuing to...

The FTC, CBD and the Law During Covid19

Amid the COVID-19 pandemic, a number of cannabis companies that advertised CBD products as effective in preventing or treating COVID-19 without obtaining...

FTC Settles Another Health Claim Action

“Treats Chronic Pain… Clinically Proven… Smart Device… Approved by the FDA…” These are all claims the Federal Trade Commission (FTC) says defendants...
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