Saturday, April 4, 2020
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FTC Testifies Before Senate Commerce Subcommittee About Consumer Protection Efforts

The Federal Trade Commission recently issued its annual report, providing insight into the agency’s enforcement priorities. The report touches upon fraud, substantiating claims, technological...

Recent FTC CIDs Focusing Upon Financial Privacy

An interesting trend has been developing with Federal Trade Commission Civil Investigative Demands (CIDs). Of late, the agency has been focusing on deceptive and unfair trade...

Court Rules on Statutory Limits to FTC Enforcement Authority

Earlier this year, a federal judge in Delaware dealt a blow to Federal Trade Commission jurisdiction when it partially dismissed a lawsuit it filed...

What Nutra Marketers Must Know About the “Prior Substantiation” Doctrine

The Federal Trade Commission’s continued commitment to ensuring that marketers possess a reasonable basis for express and implied advertising claims before they are disseminated...

TrustArc Online Privacy Program Update gets FTC Approval

TrustArc (formerly TrustE) has faced some legal issues from New York Attorney General, Eric Schneiderman, who claimed that they failed to adequately assess the...

BREAKING: RevMoutain, RoiRunner, RevGuard Taken Down by Feds

The FTC has charged Blair McNea, Danielle Foss, Jennifer "Jenny Frederick" Johnson et al. with running 59 illegal negative-option “personal care” websites to dupe...

FTC Announces Changes to Civil Investigative Demands that Benefit Marketers

On July 17, 2017, Federal Trade Commission Acting Chairman Maureen K. Ohlhausen announced several internal process reforms in the Commission’s Bureau of Consumer Protection...

FTC Legend Jessica Rich Joins Consumer Reports

Jessica Rich, who was forced out by the Trump administration after 25 years of working at the FTC, and was most recently the director...

FTC Going Hard After Influence Marketers

Influence marketers, such as celebrities and those with large followings on social media, often promote products of some sort in exchange for payment or...

Fake FTC Tech Support Shut Down by Real FTC

The Federal Trade Commission has gotten an injunction against a Florida man who claimed to be offering tech support services on behalf of the...

FTC 2016 Annual Highlights

On March 28, 2017, the Federal Trade Commission released its 2016 Annual Highlights. The Highlights demonstrate the agency’s ongoing efforts to protect consumers and...

Website Counter-Sues Federal Trade Commission Right Back

Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more...

FTC Alleges “Risk-Free” Trials Came with Hidden Charges

The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials...

Alert: Improper Toolbar Disclosures Considered Deceptive Practice by FTC

In 2012, Upromise, Inc. settled allegations that it violated the FTC Act by offering its users a “TurboSaver Toolbar” - a software download which...

Latest news

Does Coronavirus Excuse Non-Performance Under a Contract?

The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may...

Ways to Avoid Spam Traps in Email Marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

How to do Email Marketing During Coronovirus

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You...

Feds Go After Coronavirus Scammers including Jim Bakker

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...

Affiliate Vs Partner – What’s in a Name?

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.
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