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FTC Sends More Letters Warning Marketers to Stop Making Unsupported COVID-19 Prevention Claims

The Federal Trade Commission announced it has sent 45 warning letters to marketers about  unsubstantiated claims that their products and therapies can...

Inside One of the Biggest Fraud Networks Ever

A massive team of security companies and federal agencies worked together to shut down an enormous click fraud operation. Although 3ve, pronounced Eve, started...

How Russians Hijacked P-rnHub Ads to Infect Users With Malware

Cyber criminals based primarily in Russia hijacked ads on Pornhub to infect viewers' computers with malware, causing millions of dollars in damages, according to...

Recent FTC CIDs Focusing Upon Financial Privacy

An interesting trend has been developing with Federal Trade Commission Civil Investigative Demands (CIDs). Of late, the agency has been focusing on deceptive and unfair trade...

Online Marijuana Advertising is Ready for 2019

This week MJ Biz Con will be in Las Vegas, and I will be attending – because everything is about marijuana including online advertising....

Lawsuit Claims Facebook Mislead Video Advertisers

Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then...

Half of Paid Engagement on Instagram is Fake

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from...

How to Tap Into Affiliate Marketing for 2019

The global affiliate industry has seen a great change over the last 20 years and, compared to the early adopters, today’s marketers must be...

What Nutra Marketers Must Know About the “Prior Substantiation” Doctrine

The Federal Trade Commission’s continued commitment to ensuring that marketers possess a reasonable basis for express and implied advertising claims before they are disseminated...

RevContent Starts Fake News Monitoring on Sites

Revcontent is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers. With the revised policy,...

Survey Shows Marketing to Registered Consumers is Very Effective

Marketing company Viant has recently released a new white paper that looks at how effective people-based marketing can be. In the report, they offer...

Uber’s Ultra Dirty Secret: They May Lose $4 Billion Next Year but Why?

If you didn’t know better, Uber seems like they are about to fall over with possible losses in the $3.5-$4  BILLION range. Several news...

Adult Marketing Company CrakRevenue Growing Fast with Super Affiliates

Adult performance and marketing network, CrakRevenue has been growing really fast, and the key to that growth seems to be their awesome affiliate programs....

Sensei Artificial Intelligence Uses Predictive Subject Lines in Email

Adobe announced a new AI called Sensei. Sensei is a “framework and set of intelligent services” that will be incorporated in its Creative, Marketing...

Latest news

The FTC, CBD and the Law During Covid19

Amid the COVID-19 pandemic, a number of cannabis companies that advertised CBD products as effective in preventing or treating COVID-19 without obtaining...

FTC Settles Another Health Claim Action

“Treats Chronic Pain… Clinically Proven… Smart Device… Approved by the FDA…” These are all claims the Federal Trade Commission (FTC) says defendants...

OfferGlobe and Steve Mandes Illegal Spammers and Scammers Review.

OfferGlobe is an offshore advertising company with multiple registered addressees both in the UK and seemingly in the tax haven of Seychelles. They...

What Marketers Must Know About CBD Ads

An increasing number of celebrities and social media personalities are endorsing the use of cannabidiol (CBD) products through social media. Many of...

Affiliate Scammers Michael Giannulis and Michael Williams Named by Feds for $300 Million in Fraud

The Federal Trade Commission (FTC) cracked down a group of affiliate marketers who ensnared consumers into a fraud business coaching program called...
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