I wanted to get the skinny on the industry from Nick Foley this week, partially because I’ve known him for a while, but also that despite being around for over a decade, his company isn’t always listed on the top lists of networks. Well, this year that changed with the readers of Performance Marketing Naming him as one of the top 20 performance marketing networks in the world. It’s obvious that he’s quickly making a name for himself, and TheRevenueStreet is a network to examine as a possible major player in the industry.
When I look around the affiliate industry, all I see if one fluff interview after another from the Gurus of the industry. Frankly, I am sure how many interviews I can read that start with “CEO of this company is amazing, innovative and he has a great hairdo to boot.” So, I decided to try something new – which was ask some honest questions of four different CEOs of affiliate networks and see what they’d answer independently. What came out was a very interesting comparison between four different companies. I’ll let you do the analysis.
There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.