Monday, March 30, 2020
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CATEGORY

Leaders and CEOs

 Pipedrive Acquires Email Service Provider Company Mailigen

CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the...

FTC Issues Influencer Guidelines

Influencer marketing is now a multi-billion-dollar industry used by big brands and small businesses alike. The release of...

Sandra Bullock and Ellen Suing Scammy Affiliates

 Ellen DeGeneres and Sandra Bullock have teamed up to take on the so-called "celebrity endorsement theft industry." Their lawsuit filed Wednesday seeks...

Reprise grows APAC team

Reprise, the full-service global performance media marketing unit of IPG Mediabrands, has made two key appointments to its leadership team in the...

8 Popular Android Apps Committing Major Advertising Fraud

Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android...

Closing Time

Let’s face it, it's pretty easy to be a great leader and kind to others when things are going well. When sales are doubling...

Art of Brevity

Last week was the deadline to turn in the draft of my next book, Outperform, which will be released next Fall and features the principles...

Practicing Distraction

I can say with confidence that I am probably the least popular person in my household this week. While there are likely a few...

Pesach Lattin and 9.11

September 11th profoundly affected my life in ways that I am still learning about. I had worked with a US Secret Service Task Force...

Warning: Fake Scam WordPress Plugin Causing Huge Headache

A URL shortener, a fake plug-in and a malicious popuplink.js file are the three key ingredients found in a WordPress website infection campaign that...

RevContent Starts Fake News Monitoring on Sites

Revcontent is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers. With the revised policy,...

Rakuten Marketing Appoints Stuart Simms as CEO

Rakuten Marketing continues to raise the bar for digital marketing with the appointment of retail tech veteran, Stuart Simms, as Chief Executive Officer. Leading...

Nick Larsen Appointed Global Creative Director of Cannodale

Nick Larsen will become Cannondale’s new global creative director, the Cycling Sports Group has announced as part of a string of appointments. “The Cannondale brand...

W4 Performance Ad Market Bought by Tampa Bay Marketing Firm

PACEDM has learned that W4 Performance Ad Market, one of the best known affiliate CPA marketing networks, has been bought by Digital Media Solutions,...

Latest news

Does Coronavirus Excuse Non-Performance Under a Contract?

The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may...

Ways to Avoid Spam Traps in Email Marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

How to do Email Marketing During Coronovirus

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You...

Feds Go After Coronavirus Scammers including Jim Bakker

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...

Affiliate Vs Partner – What’s in a Name?

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.
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