Wednesday, April 1, 2020
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Marketing Madness

StubHub Accused of Massive Cheating of Affiliates

Secondary ticketing site StubHub has just been named in a lawsuit by Spotlight Ticket Management, which alleges that StubHub has violated federal...

Yes, Most of Influencer Marketing is Fraudulent

As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer...

VICE Claims CBD Lawsuits Might Kill Industry

Since the Food and Drug Administration can’t figure out whether supplements that contain cannabidiol, the marijuana-adjacent oil known as CBD, are legal, can...

Why is Snoop Dog Promoting an Illegal Debt Relief Scam?

Facebook ads illegally promoting a debt relief scam seem to be all over the internet -- and feature celebrity rapper and marijuana...

FTC Cracking Down on CBD Cosmetic Marketing

The Food and Drug Administration (“FDA”) is cracking down on CBD. The government agency has confirmed that it sent new letters to...

Yes, CBD in Food Still Illegal In New York

If you look around the thousands of stores and shops across New York that sell CBD products, you’d probably answer “Yes, of...

Marketers Caught Bribing Facebook Contractor

A Facebook Inc. contractor has been fired for taking thousands of dollars in bribes from a shady marketing firm that had already...

State Attorneys General Ask FTC to Increase Negative Option Marketing Enforcement

A coalition of twenty-three state attorneys general, led by New York AG Letitia James and Pennsylvania AG Josh Shapiro, recently submitted a...

Risk Free Skin Offer Scam Forced to Refund

Nearly 80,000 consumers who signed up for “risk-free” trial offers for skin care products but were then enrolled in programs with recurring...

FTC Issues Influencer Guidelines

Influencer marketing is now a multi-billion-dollar industry used by big brands and small businesses alike. The release of...

Pace Lattin Fights The Scammer

Originally Published in USA Herald. In the Internet space there is one guy who has for almost two decades exposed scammers, and...

Brands will Lose Billions in Fraud During Holidays

According to the Arkose data of the 30% increase is digital fraud, 70% were from bot-driven account registrations. Those fraudulent accounts are...

Affiliate Marketing Scam Targets Cosco Members

Costco is warning of a scam circulating online. The store took to Facebook on Tuesday to clarify that it’s not giving away $75...

Sandra Bullock and Ellen Suing Scammy Affiliates

 Ellen DeGeneres and Sandra Bullock have teamed up to take on the so-called "celebrity endorsement theft industry." Their lawsuit filed Wednesday seeks...

Latest news

Does Coronavirus Excuse Non-Performance Under a Contract?

The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may...

Ways to Avoid Spam Traps in Email Marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

How to do Email Marketing During Coronovirus

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You...

Feds Go After Coronavirus Scammers including Jim Bakker

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...

Affiliate Vs Partner – What’s in a Name?

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.
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