Wednesday, April 1, 2020
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CATEGORY

Email Marketing

Marketing Agencies Agree – Email Marketing is Great (And Improving!)

SharpSpring contacted 130 marketing agencies to discuss the current state of email marketing. Using the information gathered, they created a report entitled, “Agencies Talk...

New Study Shows Google Set to Take Over Local Marketing

Google has long been the dominant player with online ads of almost every type, but it looks like they are getting ready to become...

W4 Performance Ad Market Bought by Tampa Bay Marketing Firm

PACEDM has learned that W4 Performance Ad Market, one of the best known affiliate CPA marketing networks, has been bought by Digital Media Solutions,...

Why are Email Marketers are Failing to Plan for AI?

The latest report from Econsultancy has been released and looks at the current state of email marketing, and how people are using it. The...

Current Status of Email Marketing Bill 2546

Earlier this month, the California Senate Business, Professions and Economic Development Committee held a hearing and voted on AB 2546. At hearing opponent lobbyists...

California Anti-Spam Bill Would Add Restrictions on Commercial Email Advertising

In February of this year, legislation was initiated to expand the existing California anti-spam law to provide stricter requirements applicable to any person or entity initiating...

California Bill Introduced That Would Further Restrict Commercial Email Advertising

An Assembly member recently introduced AB 2546, an author-sponsored bill that would amend California’s anti-SPAM legislation (CBPC § 17529.5). The potential impact on the...

Full 2017 Email Marketing Report Released

Lifecycle Marketing has analyzed their data from more than 30 billion emails over the course of 2017, and compiled a report that offers some...

Vegas Marketing Company Helps Millions of Consumers Feel Safe At Home

A recent study revealed that Madrivo, a premier advertising network, reached tens of millions of consumers and helped nearly 100,000 U.S. homeowners protect themselves...

New Wi-Fi Marketing Ad and Analytics Program Launching

ValueSetters Inc and Green Zebra Media have announced a new revenue agreement that allows them to launch a new joint project. The project is...

What is Hyper-Segmented Email Automation?

In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out....

Top Digital Marketing Trends for 2018 Success

Staying up-to-date on digital marketing trends is essential to online success. You need to know how to better reach your audience, engage them, and...

Senders of Email Not Liable for §17529.5 Violations?

Earlier this year, a federal district court in California dismissed email marketing-related legal claims for alleged violations of California Business and Professions Code §...

Optizmo Hires Tom Wozniak as Executive Director of Marketing

OPTIZMO Technologies, the industry leader in suppression list management, today announced the appointment of Tom Wozniak as Executive Director of Marketing, as the company...

Latest news

Does Coronavirus Excuse Non-Performance Under a Contract?

The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may...

Ways to Avoid Spam Traps in Email Marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

How to do Email Marketing During Coronovirus

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You...

Feds Go After Coronavirus Scammers including Jim Bakker

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...

Affiliate Vs Partner – What’s in a Name?

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.
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