Tuesday, July 14, 2020
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AUTHOR NAME

Pesach Lattin

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Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Ways to Avoid Spam Traps in Email Marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

Feds Go After Coronavirus Scammers including Jim Bakker

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...

Feds Shuts Down Las Vegas Based Coffee Company, Success by Health, For Fraudulent Affiliate Marketing

Success by Health, a Nevada corporation that markets and sells coffee products as the foundation of an overall harmonious lifestyle brand, recently...

 Pipedrive Acquires Email Service Provider Company Mailigen

CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the...

119 Facts You Don’t Know About Email Marketing

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of...

Why Email Marketing Works Better Than Social Media

Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering...

Binary Option Fraudsters & Affiliates Caught by US SEC

The US Securities and Exchange Commission (SEC) hit affiliate marketers related to binary options schemes with record fines this year. Timothy Atkinson,...

How Does Predictive Advertising Work So Well?

Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. Predictive algorithms are everywhere. In an age when...

StubHub Accused of Massive Cheating of Affiliates

Secondary ticketing site StubHub has just been named in a lawsuit by Spotlight Ticket Management, which alleges that StubHub has violated federal...

Yes, Most of Influencer Marketing is Fraudulent

As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer...

VICE Claims CBD Lawsuits Might Kill Industry

Since the Food and Drug Administration can’t figure out whether supplements that contain cannabidiol, the marijuana-adjacent oil known as CBD, are legal, can...

Why is Snoop Dog Promoting an Illegal Debt Relief Scam?

Facebook ads illegally promoting a debt relief scam seem to be all over the internet -- and feature celebrity rapper and marijuana...

FTC Cracking Down on CBD Cosmetic Marketing

The Food and Drug Administration (“FDA”) is cracking down on CBD. The government agency has confirmed that it sent new letters to...

Yes, CBD in Food Still Illegal In New York

If you look around the thousands of stores and shops across New York that sell CBD products, you’d probably answer “Yes, of...

Latest news

The Upcoming Bust of the Hand Sanitizer Market

Hoping to clean up in the hand sanitizer business, a horde of entrepreneurs have upended the category by attempting to capitalize on...

FTC Sues Kevin Lipsitz of SuperGoodDeals.com for PPE Scam.

The Federal Trade Commission (FTC) filed a lawsuit against an online marketer for allegedly falsely promising consumers next-day shipping of face masks...

FTC Stops Thrive & Whole Leaf Organics Covid19 Scam (Again!)

The California-based marketer of a supplement called Thrive, which consists mainly of Vitamin C and herbal extracts, is barred from continuing to...

The FTC, CBD and the Law During Covid19

Amid the COVID-19 pandemic, a number of cannabis companies that advertised CBD products as effective in preventing or treating COVID-19 without obtaining...

FTC Settles Another Health Claim Action

“Treats Chronic Pain… Clinically Proven… Smart Device… Approved by the FDA…” These are all claims the Federal Trade Commission (FTC) says defendants...
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