Monday, March 30, 2020
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AUTHOR NAME

Pesach Lattin

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Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Ways to Avoid Spam Traps in Email Marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

Feds Go After Coronavirus Scammers including Jim Bakker

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...

Feds Shuts Down Las Vegas Based Coffee Company, Success by Health, For Fraudulent Affiliate Marketing

Success by Health, a Nevada corporation that markets and sells coffee products as the foundation of an overall harmonious lifestyle brand, recently...

 Pipedrive Acquires Email Service Provider Company Mailigen

CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the...

119 Facts You Don’t Know About Email Marketing

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of...

Why Email Marketing Works Better Than Social Media

Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering...

Binary Option Fraudsters & Affiliates Caught by US SEC

The US Securities and Exchange Commission (SEC) hit affiliate marketers related to binary options schemes with record fines this year. Timothy Atkinson,...

How Does Predictive Advertising Work So Well?

Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. Predictive algorithms are everywhere. In an age when...

StubHub Accused of Massive Cheating of Affiliates

Secondary ticketing site StubHub has just been named in a lawsuit by Spotlight Ticket Management, which alleges that StubHub has violated federal...

Yes, Most of Influencer Marketing is Fraudulent

As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer...

VICE Claims CBD Lawsuits Might Kill Industry

Since the Food and Drug Administration can’t figure out whether supplements that contain cannabidiol, the marijuana-adjacent oil known as CBD, are legal, can...

Why is Snoop Dog Promoting an Illegal Debt Relief Scam?

Facebook ads illegally promoting a debt relief scam seem to be all over the internet -- and feature celebrity rapper and marijuana...

FTC Cracking Down on CBD Cosmetic Marketing

The Food and Drug Administration (“FDA”) is cracking down on CBD. The government agency has confirmed that it sent new letters to...

Yes, CBD in Food Still Illegal In New York

If you look around the thousands of stores and shops across New York that sell CBD products, you’d probably answer “Yes, of...

Latest news

Does Coronavirus Excuse Non-Performance Under a Contract?

The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may...

Ways to Avoid Spam Traps in Email Marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

How to do Email Marketing During Coronovirus

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You...

Feds Go After Coronavirus Scammers including Jim Bakker

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...

Affiliate Vs Partner – What’s in a Name?

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.
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