Monday, March 30, 2020

Sandra Bullock and Ellen Suing Scammy Affiliates

Must read

Does Coronavirus Excuse Non-Performance Under a Contract?

The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may...

Ways to Avoid Spam Traps in Email Marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

How to do Email Marketing During Coronovirus

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You...

Feds Go After Coronavirus Scammers including Jim Bakker

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

 Ellen DeGeneres and Sandra Bullock have teamed up to take on the so-called “celebrity endorsement theft industry.” Their lawsuit filed Wednesday seeks to expose 100 anonymous individuals and entities that fraudulently sell health and beauty products using the celebrities’ names, images, and likenesses without permission.

The entities, which earn money by directing traffic to e-commerce sites in the affiliate marketing industry, are accused of using fake quotes by the stars in an effort to hawk everything from miracle weight loss solutions to anti-aging creams, per the Hollywood Reporter.

The stars’ lawyers are seeking an injunction and compensatory damages.

One ad for an anti-aging cream used an image of Bullock appearing on The Ellen DeGeneres Show alongside fake dialogue, according to the suit. Another ad from the same entity showed DeGeneres claiming she didn’t need makeup because of a special serum.

“These companies change names frequently, merge in and out of entities formed in states that allow for secrecy, operate websites that pop up and disappear overnight, and generally do everything possible to ‘stay one step ahead of the sheriff,'” the lawsuit reads, per the GuardianThe outlet notes the entities, which often use websites designed to look like real news reports, “can now be uncovered with subpoenas.”

Both Sandra Bullock and Ellen DeGeneres are seeking a court order to block further advertisements and financial damages.

- Advertisement -

More articles

What's your opinion?

- Advertisement -

Latest article

Does Coronavirus Excuse Non-Performance Under a Contract?

The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may...

Ways to Avoid Spam Traps in Email Marketing

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

How to do Email Marketing During Coronovirus

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You...

Feds Go After Coronavirus Scammers including Jim Bakker

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...

Affiliate Vs Partner – What’s in a Name?

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.