Thursday, April 9, 2020

Voice Shopping Enjoying Rapid Growth

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Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Just as mobile shopping is really becoming the standard, voice shopping is pushing into the market and really making a splash. The vast majority of the voice shopping market is held by Amazon at this point. People are using the Amazon Alexa devices to make purchases.

Currently voice shopping is at about $2 billion per year, which is still pretty modest. Experts predict that over the next four years, however, that number will go to $40 billion, and continue to grow beyond that.

There are two big factors that are pushing this type of shopping forward.  First, voice recognition ‘home assistants’ are becoming very popular. Things like Amazon’s Alexa, Microsoft’s Cortana, and Apple’s home devices are all gaining lots of traction. Over the holidays, millions of new homes began using these device, and they are getting very positive reviews, which will continue to drive growth.

The other factor is that as more and more people use them, these types of devices are getting more effective at understanding what users want. This will help to encourage people to use them more and more over time.

Most of the shopping that people do with voice devices like this is standard house items that they can quickly ask for, but that is quickly expanding.

Keeping an eye on the future growth of voice shopping is going to be very important for marketers today, and for years to come. This is not a trend that you will want to be left behind on.

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