Friday, June 5, 2020

New Analytics Options from Adobe for Voice Enabled Devices

Must read

7 Email Marketing Practices for Newbies that Everyone Needs to Know

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication...

How BIMI Campaigns Improves Email Marketing Results and Creates Brand Identity

Email isn’t just a 1-to-1 communication tool. It’s not even just a group communication tool any more. It’s the heart of business,...

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adobe recently made an announcement that they offer options within their Adobe Analytics Cloud to let brands analyze devices that rely on voice-activated search commands. Specifically this includes things like SIRI, Cortana, Google Home, and the popular Amazon Echo.

The system will take advantage of machine learning to parse out the context of what people are using these devices for.  Having the ability to more accurately determine what people are using these devices for will help brands to customize their marketing, and make their services better.

The director of product management at Adobe Analytics Cloud, Colin Morris, said, “Understanding the organic thought process of humans and being able to analyze how people reason and think through their actions is a fascinating way to get closer to analyzing a real brand-consumer relationship.”

So called ‘zero-touch’ devices that respond exclusively to voice are growing at a very rapid pace. By some estimates, they will account for more than 2 billion devices by 2020, and the growth will continue. This includes not only voice activated devices, but those that will use biometrics, movement, and sensors.

This is an increasingly important way to interact with customers, with sales through voice enabled devices rising by 39% in the last year.

Morris went on to comment, “Brands struggle when they don’t have a visual representation. Some will not know how to make that connection with consumers, but the data will provide an explanation.”

This new feature from Adobe should go a long way toward helping brands and marketers capitalize on the convenience of voice activated devices.

- Advertisement -

More articles

What's your opinion?

- Advertisement -

Latest article

7 Email Marketing Practices for Newbies that Everyone Needs to Know

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication...

How BIMI Campaigns Improves Email Marketing Results and Creates Brand Identity

Email isn’t just a 1-to-1 communication tool. It’s not even just a group communication tool any more. It’s the heart of business,...

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...