Saturday, May 30, 2020

Russian Anti-Trust Case Against Google Settled

Must read

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Back in 2015, Yandex filed a complaint against Google saying that their required pre-installation of specific apps onto Android phones was anti-competitive. Russia’s Federal Antimonopoly Service (SAS) took up the case, and has been working it, with a settlement finally being announced recently.

The terms of the settlement will require Google require Google to make a number of important changes to the way they produce and sell Android devices, including the following:

  • Google is no longer permitted to demand that their apps are exclusively installed on Android-based devices when they are sold in Russia.
  • There is to be no restrictions on the pre-installation of search engines from competing companies.
  • Any previously signed agreements that contradict the terms of this settlement will not be enforced.
  • Google is to commit to securing the rights of third parties so that their search engines can be placed in the choice window.
  • Google will not stimulate the pre-installation of the Google search engine as the only option.

Google is going to develop a new Chrome widget thanks to this settlement. The widget will replace the standards search widget that is currently found on the home screen of Android devices. This is supposed to expose a ‘choice screen’ where users can pick from several different search engines, all from developers who had signed a commercial agreement so that their search engine could be added to the screen.

In the end, this is likely to benefit Yandex, which is the largest search engine in Russia, since they will now be able to get their apps pre-installed on Android devices. Marketers in this region will already be optimizing their campaigns for the Yandex search engine, however, so there shouldn’t be much that needs to be done to change strategies.

The big question is going to be whether other countries start to follow suit and put more restrictions on Google powered devices.

- Advertisement -

More articles

What's your opinion?

- Advertisement -

Latest article

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they...