All advertisers know that when it comes to running ads, the more targeted it can be, the better. With a social network like LinkedIn, the opportunities to offer extremely targeted ads is quite high, but it took them a long time to really start to capitalize properly on the massive amount of information they have.
Not long ago they started allowing certain advertisers to match ads with things like web browsing history, email addresses, employers, and much more. Due to the success of that, they are rolling this program out to all advertisers this week.
Previously leaked information suggested that this might happen in November of 2017, but either that info was way wrong, or they decided to move the release date up quite significantly.
The program, known as Matched Audiences, provides advertisers with tons of targeting opportunities. These advertisers can use this to narrow down who is going to see which types of ads, which can save them a lot of money in the long run. Minimizing ad spend on people who are very unlikely to make a purchase or take another positive action, is a great way to maximize return on investment.
With this new system rolling out, now is an excellent time for advertisers who haven’t previously used LinkedIn to take another look at the popular business-focused social network.