Saturday, May 30, 2020

Does YouTube Generate 10x More Viewers than Netflix & Facebook Video? Google Says Yes!

Must read

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

YouTube is clearly the biggest player when it comes to online video, but just how big is it? Many people have talked about other platforms such as Netflix and Facebook video starting to become real competitors, but is that the case?

According to an announcement from YouTube this week, viewers are consuming almost as much YouTube content as they are regular TV! According to their information, YouTube streams out more than 1 billion hours of video per day, which is just slightly less than the 1.25 billion hours of TV that viewers consume, according to Nielsen. Interestingly, the amount of traditional TV that people watch is shrinking, while YouTube viewership continues to climb.

Netflix has ‘only’ 116 million hours of video viewed per day, and Facebook video has climbed to 100 million hours per day, which is still far less than YouTube.

As marketers, this should really illustrate just how dominant YouTube is when it comes to video. While it is great to push new content out through Facebook and other platforms, YouTube is definitely the place to put your focus.

- Advertisement -

More articles

What's your opinion?

- Advertisement -

Latest article

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they...