Saturday, May 30, 2020

Australians Join YouTube Boycott for Supporting Terrorism

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Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Two major advertisers, Telstra and Tourism Australia have become the latest organisations to join the YouTube boycott after it was discovered they refused to remove terrorist videos and worse, sent checks to possibly support ISIS.

They join a growing number of large organizations across the world, including Holden, Kia, McDonald’s, Pepsi, Starbucks, Vodafone, Johnson & Johnson, Wal-Mart, Audi, Jaguar, GlaxoSmithKline, AT&T, the UK government to pull the brakes on YouTube advertising due to concerns about brand safety

Several companies have found their ads unwittingly placed alongside videos posted by terrorist sympathisers, far right nationalist groups and other undesirable content.

Some commentators have said that this boycott could cost Google and YouTube anywhere from $750 million to $1.5 Billion in revenues are going to be lost this quarter from lost advertisers.

 

 

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