Saturday, May 30, 2020

It’s Official – Cyber Monday Breaks eCommerce Sales Records Again

Must read

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

While most people expected this to happen, it is good to see confirmation. Cyber Monday 2016 is officially the largest day in US e-Commerce history (likely until Cyber Monday 2017). Adobe released their data that shows that about $3.4 billion was spent online.  This only narrowly beats out Black Friday online shopping this year, which brought in 3.34 billion.

Interestingly, people spent more on their mobile devices on Friday than they did Monday. Black Friday generated $1.2 billion from mobile devices, compared to $1.19 billion on Cyber Monday. According to the reports, 44% of all of the retail traffic came from smartphones, 9% came from tablets, and the rest from PCs. If you do the simple math, this means mobile devices made up over hall of the total traffic on these two critical eCommerce shopping days. Clearly the days of eCommerce being primarily a PC game are long gone.

Other sources of data are still being prepared from other companies, but Adobe claims that theirs is the most detailed and most accurate. According to the company press release, they say that they collect, “anonymous data from 23 billion visits to retail websites.” And they track about 80% of all the transactions that go through the 100 top US retailers. This is, of course, very significant.

Going through the data from Adobe you’ll see all the most common online retailers generating the most buzz, including eBay, Amazon, Macys, Walmart, and more.

To go through the full report from Adobe, click HERE.

- Advertisement -

More articles

What's your opinion?

- Advertisement -

Latest article

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they...