Friday, June 5, 2020

Advocacy Group Pushing FCC to Increase Broadband Standards

Must read

7 Email Marketing Practices for Newbies that Everyone Needs to Know

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication...

How BIMI Campaigns Improves Email Marketing Results and Creates Brand Identity

Email isn’t just a 1-to-1 communication tool. It’s not even just a group communication tool any more. It’s the heart of business,...

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

When someone says ‘broadband internet’ today it indicates (according to the FCC) that the internet connection offers a minimum of 25Mbps down, and 3Mbps up.  This has been in place for quite a while, and in general allowed the broadband term to mean ‘fast’ internet.  Today, however, with the growing demands on internet bandwidth, 25Mbps isn’t really enough for many people.

The New America Foundation’s Open Technology Institute is currently pushing the FCC to adjust the definition.  They want broadband to be 50Mbps down, and 20Mbps up.  This doubling of down speed and nearly 600% increase in upload speeds would, they claim, better reflect the demands of modern internet users.

The group filed papers with the FCC that state, “People use their connections for many reasons, and often multitask.  It is easy to see how multiple people with multiple devices engaging in multiple online activities on the same residential connection can quickly lead to buffering, slow load times, and frustration even with a 25/3 connection.”

They go on to talk about the growing ‘internet of things’ that will also require bandwidth, and how virtual reality devices are starting to catch on, which can eat up a lot of bandwidth.

The ISPs of the country are telling the FCC that this type of change is not needed, but that is no surprise.  If the FCC does make that change, the ISPs will either need to raise their minimum level speeds up, or stop marketing them as broadband.

- Advertisement -

More articles

What's your opinion?

- Advertisement -

Latest article

7 Email Marketing Practices for Newbies that Everyone Needs to Know

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication...

How BIMI Campaigns Improves Email Marketing Results and Creates Brand Identity

Email isn’t just a 1-to-1 communication tool. It’s not even just a group communication tool any more. It’s the heart of business,...

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...