Sunday, March 29, 2020

BeyondSoft Acquiring Piraeus Consulting for Digital Marketing Analytics Services

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Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Beyondsoft has announced that it will be acquiring Piraeus Consulting for a price up to $7.5 million.  Beyondsoft is a leading IT services company that helps customers around the world with innovative technical solutions.  They are located in China but serve customers throughout North America, Asia, Europe and Africa with their team of 8000+ developers and consultants.

The acquisition of Piraeus will improve the business intelligence capibilities as well as the digital marketing analytics services.  Piraeus Consulting was founded in 2006 and is headquartered in Seattle.  The company offers its clients high-end business management consulting and high quality digital analytics to help with marketing and other efforts.

They were ranked among the best 100 companies to work for in Seattle and have been growing steadily over the past few years.

Alvin Yang, Senior VP at Beyondsoft said of this deal, “The ability to understand data and make data actionable is the secret sauce that helps companies be successful.  Our more than 450 customers worldwide will greatly benefit from our expanded business intelligence services.  By combining deep analytics with our existing digital marketing services, cloud management services and application development capabilities, we can help companies create more innovative products, better engage with their customers and find more efficient ways of running their business.”

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