Thursday, May 28, 2020

Cost-Per-Install For App Developers

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Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

With App Developers getting smarter and smarter about having a ROI on their apps, more and more of them are turning to Cost-Per-Install to grow their user base.  You only pay when someone installs (and runs) the App.  Heather Vale of Performance Marketing Insider talks with Steve Smelt, Director of Programmatic for engage:BDR. In this interview at Affiliate Summit West, find out what’s involved in the CPI (Cost Per Install) model, how engageBDR’s technology allows you to focus and prioritize your results, and why it’s best to do CPI on a managed platform. You can contact Steve at Steve@engageBDR.com or visit engageBDR.com to find out more.

Why use Cost-Per-Install?

  • You can drive downloads, which drives ranking, which drives organic downloads
  • You can drive downloads quickly…some of these companies can drive huge volumes in a few hours, driving you quickly up the iTunes app store ranking
  • You can be both an advertiser and a publisher, so not only do you spend money, but make money

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