According to a new survey performed by Optimus Performance Marketing, the majority of people who make a living as performance marketers don’t have any formal training in this industry. Only 47% of the respondents said that they got any type of training or education at their school, college, university or even on the job training when it comes to this industry.
While this may not come as much of a surprise to many, since affiliate marketing, and making money online in general, has been primarily a self-taught skill since the beginning, that may be changing. The survey also found that 73% of respondents felt that people who are interested in working in affiliate marketing could benefit from some sort of formal education or training.
Given the rapid growth of this industry, it seems likely that many colleges and universities will begin offering more courses, and even degree programs, that focus specifically on online and affiliate marketing.
Of course, even those who are self-taught have likely gotten some help along the way. 42% said they learned a lot from ‘how-to’ guides online (much like the expert guides we offer HERE at PMI). Another 28% said that e-books were their primary way of learning about the industry.
This is an interesting survey that was performed, and while it isn’t necessarily surprising, it is good information to have. For many, this will be encouraging since it will show them that even many of the most successful marketers didn’t have any formal education. For others, it will show them that even if a potential client or employee doesn’t have the formal education they would like, the chances are still pretty good that they will perform well.
What about you? Do you have any formal performance marketing training? What type of educational background do you have? Please reply in the comments below.