Saturday, April 4, 2020

Two Affiliate Programs with Big Changes

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Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Affiliate marketers who are looking for something new to promote will have a couple great new opportunities to consider. Over the past several days, two companies have announced that they are changing their major affiliate programs to new managing companies. This will provide significant opportunity for many marketers. These companies come from two of the best industries for marketers, gambling and online dating. Anyone looking to expand their affiliate profile will certainly want to consider these new options.

Mobibet
The new affiliate program Mobibet is being launched by the ActiveWins affiliate network, which has had a leading bookmaker and sports betting program since June of last year. The program will be managed by Income Access, a Montreal-based digital marketing and affiliate software firm. This affiliate program will have a focus on the mobile side of gambling and bookmaking. In addition to offering sports betting products, Mobibet will have a progressive mega fortune slot. This slot raises 50k Euros each day until someone wins, making it a very popular option on this network.
Mobibet has had an affiliate program in the past, but it is being re-launched through the new ActiveWins network. Nicky Senyard, the Income Access CEO, says, “We are confident that affiliates are going to be thrilled about the Mobibet affiliate program on the new ActiveWins network. Mobibet offers the latest in mobile optimizes user experience for any device, as well as an aggressive player acquisition strategy, sure to achieve excellent conversion rates. We look forward to big things from this up and coming brand.”

Cupid Media
Cupid Media has migrated to a new affiliate marketing program, which they believe will help them attract a global team of affiliates, as well as provide better reporting and transparency. Cake, the network that they are now working with, will provide both Cupid Media, and the affiliates, with high quality data and reporting tools that will help optimize their campaigns.
Cupid Media operates 35 niche dating sites. It has been in this field since 2000, and helped more than 30 million people look for new relationships. Today, they are one of the top dating networks in the world. Through this new affiliate program, they will be able to further grow their audience. The key to their success is matching people based on specific preferences such as ethnicity, religion, lifestyle and special interests. Interestingly, this is also a powerful tool used by many successful marketers, which may make this a perfect match.

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