Thursday, May 28, 2020

Email Marketing Beats Social Media 400%

Must read

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Monetate recently released its quarterly report on ecommerce lead generation.  The results reflect similar findings from previous quarters in terms of which marketing strategies are the most effective for drawing in traffic and converting sales.  The report shows that eMail marketing is far more effective than either search engine traffic or social media marketing efforts.

According to the report, the total conversion rate for targeted email content was over 3% in the first quarter of 2013.   Traffic from search engines converted at just under 2%, leaving social media marketing in last place at under 1% conversion rates.  When it comes to the total number of page views generated by these three popular marketing techniques, email came out on top again.  More people click through to websites through email marketing than either search engine marketing or social media campaigns.

While eMail marketing has long been a powerful technique, it is getting even better due to advanced technologies and strategies which are available today.  Marketers are able to use channels and multiple eMail lists to send out extremely targeted information.  Much of this targeting can now be done automatically which makes it possible for successful marketers to build very responsive lists which will convert extremely well both in the short and long term.

Experts also find that while eMail marketing is an effective option as it is today, many companies are missing out on huge opportunities.  Many businesses focus all their effort on getting people to sign up for their eMail list and then just send out the same information to everyone on the list.  When they take advantage of tools to tailor the information sent based on things like where they signed up, the information gathered on the individuals in the list and even their buying history it is possible to dramatically increase the conversion rates.

An effective eMail marketer can have conversion rates of 10% or more when they work hard to not only create a large and targeted list, but also to manage the list effectively.  With the powerful tools available and some effective strategy eMail marketing can quickly become an amazing marketing tool for virtually any type of business.

What types of things do you do to manage your eMail lists?  What type of conversion rates are you seeing from your most responsive lists?

- Advertisement -

More articles

4 Comments

What's your opinion?

- Advertisement -

Latest article

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they...