Monday, March 30, 2020

Ryan Lenahan Sued for Libel and Bad Business

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Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

We just pulled this interesting third party complaint from Reach Media which should interest a lot of people.  This complaint is part of a class action lawsuit that was brought against Reach Media, based on an affiliate’s actions that may have violated consumer protection laws in the State of California.  While that lawsuit didn’t get much attention, except in some Facebook groups, this third party complaint is very, very interesting.

The story behind it is simple: According to Reach Media Group, a certain affiliate Ryan Lenahan had signed up via both Reach Media Group and EWA to run the offers, only after being kicked off the first network for violating the terms and conditions. Basically, the complaints states that Ryan Lenahan wasn’t following the rules set by the network (in this case SMS spam)  so shopped around to find the offer elsewhere and then again violated  the rules.

According to the complaint, the reason that now Reach Media Group is involved in this class action lawsuit is only because of the actions of this affiliate and EWA. Because of this, they also want those companies to pay for not only their legal bills, but that they are personally responsible for the damages that have happened to their business and any possible future damages related to this lawsuit. It’s simple laws: Lenahan and EWA signed agreement to not violate the terms and conditions, and if they did, to be responsible for any lawsuits or other actions that rose from their bad behavior.

That’s however not the rest of the story: they are also suing Ryan Lenahan for libel for going around claiming that he wasn’t paid, and supposedly ignoring the fact that he wasn’t paid because he violated the agreement. If you’ve been fortunate enough to be on Facebook, you’ve probably seen his comments in various groups that Reach Media isn’t paying their bills. Weirdly enough, even Eagle’s other company, Gervitz Collections is trying to collect for these debts…. it seems with an AR-15 Assault Rifle. I swear this is the photo you see when the guy ends up on the nightly news…

I’m not sure this story could get any stranger. However, I’m sure it will. Lawsuit below

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