Performance Marketing Insider

Peter Bordes is not shy for words. He’s become one of the most outspoken members of the Performance Marketing Industry, and has made it clear to anyone who is listening that he wants to clean up the industry. As the CEO of MediaTrust, he’s taken the industry to new levels, and has introduced the first [...]

Roland Navarro is currently Director, Strategic Development for MediaTrust, an online performance advertising exchange and technology company.  Prior to MediaTrust, Roland was a Partner at Tracking202 until the company was acquired by Bloosky Interactive.  He currently serves as an investor and advisor for several start-ups; and is passionate about helping others.
Roland serves as a Trustee [...]

When I look around the affiliate industry, all I see if one fluff interview after another from the Gurus of the industry. Frankly, I am sure how many interviews I can read that start with “CEO of this company is amazing, innovative and he has a great hairdo to boot.” So, I decided to try something new – which was ask some honest questions of four different CEOs of affiliate networks and see what they’d answer independently. What came out was a very interesting comparison between four different companies. I’ll let you do the analysis.