Performance Marketing Insider

If you run a website or blog then you need to do proper keyword research, there’s no other way around it. The reason why most webmasters and bloggers tend to lack at effective keyword research is because they make the whole process too complicated.
The more simplified your keyword research is, the smarter your approach becomes. [...]

Social media marketing done intelligently leads to better content marketing. Why? Because people love social sharing.
Google+, the social network by the big G is proving to be the ultimate content marketing platform.
The social network is growing by leaps and bounds, and is bound to grow further. With millions of users, lots of sharing and an [...]

It seems, according to the Interwebs, that Google has decided to focus on copying everything that Facebook does. The most recent announcement seems to be that they are in the middle of planning a commenting platform to compete with Facebook comments.
There’s some obvious good things about this, mainly that this could easily be integrated into [...]

Thanks to Panda 3.3 from Google, another private blog network has bit the dust. Buildmyrank.com, a network that had advertised all over the place including WarriorForum found itself in a horrible situation, when Google automatically de-listed the entire blog network from Google as a paid linking system.
A statement from the company went: “As with any [...]

For years there were rumors that if you over-optimized your site that perhaps Google would penalize you. So far, these have only been rumors and never confirmed. However, now Google has officially announced that they are in development of a secret algorithm that will hurt sites that over-optimize themselves on specific keywords.
According to Matt Cutts, [...]

A challenge that is faced by most of the online marketers is – finding the right keywords. Since there are so many keyword research tools out there, both free and paid, the search for the right one can get overwhelming.
However, most of the aspiring web marketers fail to realize that there is a tool that [...]

Google’s newest super-star Maile Ohye, has come out with a video that points out 5 common mistakes people are making with SEO and 6 great ways to move forward and correct those mistakes. What’s most interesting about this video is that it doesn’t feature Matt Cutts, the de-facto leader of Google’s SEO push. This is [...]

Building backlinks to your website is not enough – you need to focus on the on-page SEO as well. Contrary to popular belief, on-page SEO isn’t rocket science. Giving quality and helping the search engines find the best content will always give you great results.
What follows are 7 quick on-page SEO tips that you can [...]

Google claims that they have been successful in preventing people from placing “bad ads” on Google, with the amount of bad ads down by 50%.  “Online advertising is the commercial lifeblood of the web, so it’s vital that people can trust the ads on Google and the Internet overall,” wrote Chief Engineer Sridhar Ramaswamy.
According to [...]

Most of the affiliate marketers know the value of organic search traffic. Many even strive to strike an SEO home run. And why not? After all, it’s free exposure if you manage to get ranked for the right keywords. However, things don’t seem to be that rosy after Google’s Panda update – reaching the first [...]

In perhaps the strangest, but funniest video I’ve seen in a long time, Microsoft has gone after Google Apps with a great new video.

Of course, what makes this really funny is that it’s hosted on YouTube, and that it has a lot more dislikes than likes. In fact, most of the comments are actually against [...]

Demand Media, the company that writes about everything and depends on search engines for most of its traffic, found itself loosing over $6.4 Million last quarter because of the Google Panda algorithm. The site, which actually profitable in 2010, lost almost $20M in 2011.
As the LA Times, put it, Demand Media went from one of [...]

According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and more affiliates embrace international offers, this becomes a more and more relevant topic.
Lopez claims there are many examples in International SEO failures, but finds a great example in a study of [...]

According to Google, it will be changing the way that AdMob handles auction bidding on cost per click ads. The company will start on February 15th change to an AdWords-style platform that will award placements based also on the quality of the advertisement and the other bids. The goal, according to the blog post, is [...]