Performance Marketing Insider

Performance Marketing Insider has learned that the FTC has alerted at least half-a-dozen networks that they are in the target for possible enforcement actions. These networks have received what are called “civil investigative demands” which have asked networks to provide information about their practices and specific affiliates they are doing business with.
According to insiders, the [...]

Bloggers face issues and controversy with revenue generation strategies like blogging for pay, sponsored posts, paid reviews, and selling links. How does this go over with the FTC, Google, and blog readership?

The FTC has announced that it is has settled with COPEAC aka IMM Interactive, and the three owners of the company, holding them all individually liable.. The amount they have agreed to pay the FTC is $1.3M, which according to the FTC was because of their direct actions in creating fake news sites and other [...]

Beware the Ides of March. This saying, made famous by William Shakespeare’s play Julius Caesar, was a warming to Caesar that he was about to be stabbed (33 times!) and by a man he considered a friend. Today my friends, is the Ides of March.
A dismissed employee of IntegraClick, ClickBooth parent company, Robert McAfee, who [...]

The Federal Trade Commission will host a day-long public workshop to consider the need for new guidance for online advertisers about making disclosures required under FTC law. The guidance will address technological advancements and marketing developments that have emerged since the FTC first issued its online advertising disclosure guidelines known as “Dot Com Disclosures” 12 years ago.
The [...]

The FTC has basically destroyed Jesse Willms, the famous Canadian Acai peddler. In a settlement order, that is part of the FTC’s campaign on affiliate and online marketing scams, basically bans Willms from ever operating in a similar manner in the US. His offer, including a penny auction scam,  ran on dozens of affiliate CPA [...]

You think the FTC is bad? Well, the Advertising Standards Authority (ASA), a UK based regulation division that determines whether advertising is legal, decent, and non-deceptive has decided to take on God. According to a ruling by the ASA, a Christian prayer organization that was handing out advertisement for  their prayer group website, was making [...]

Tanner is one of those guys who was severely spanked by the FTC recently and had to return all his profits to the FTC. If you read his settlement, he’s pretty much broke and had to work out a payment arrangement with them. This is a guy who had flogging down pat and was making [...]

According to ComScore, Pinterest, the photo social networking site has already hit over 10M unique visitors per month, which puts it as the fastest growing site every to hit this milestone. Another interesting number is that Pinterest has become extremely addictive with the average user spending 98 minutes per month on the site. This means [...]

Several networks have popped up recently, claiming among other things, to “accept all traffic” and to imply that they’ll work with affiliates that other networks will not. While some of them do that mainly as a way to promote themselves, no different than all of the “private” networks, there is a new breed of CPA [...]

Update 16:22: We have received confirmation via email from COPEAC: “Effective immediately Copeac.com has ceased all operations.”
Performance Marketing Insider has learned that COPEAC and IMM Interactive (fka Intermark Media) have begun the process of shuttering their business. According to several insiders, they have been unable to pay debts to affiliates and publishers for some time [...]

It has been approximately two years since the Federal Trade Commission published its “Final Guides Governing Endorsements, Testimonials – Changes Affecting Testimonial Advertisements, Bloggers, and Celebrity Endorsements.”  As set forth in my recent article entitled “The One FTC Article You Must Read,” the Federal Trade Commission considers everyone in the advertising stream, including non-sellers, liable [...]

If you are an affiliate or marketer, this is the one FTC article you must read on how FTC Rules are Affecting the Industry.
Excerpt: The FTC clearly considers everyone in the stream liable for claims that they knew or should have known to be false and unsubstantiated.  This includes networks.  The lack of any meaningful [...]

At the request of the Federal Trade Commission, a federal court has halted an online operation that allegedly debited consumers’ bank accounts without their consent when consumers visited the defendants’ websites seeking payday loans. The court also froze the defendants’ assets, pending further court proceedings.
According to the Commission’s complaint, the defendants’ websites, such as mypaydayangel.com [...]