March 26, 2012 # 12:29 pm # Marketing Insights, Specials # 5 Comments
So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization?
It depends, but in most cases it’s safe!
There’s usually no need to worry about SEO if you use professional CRO software. Leading CRO platforms are fully aware that SEO results can take years to build so they make sure that their [...]
March 21, 2012 # 10:06 am # Expert Guides, Specials # 11 Comments
Ever wondered what it takes to optimize a landing page successfully?
Before we answer that question, let’s look at some key advantages of having a properly optimized landing page:
Helps you deliver a focused sales pitch that is customized to your target audience.
Gives your visitors a valid reason to take the required action.
Increases the return on investment [...]
February 17, 2012 # 7:22 am # Marketing Insights, Specials # No Comment
ADOTAS – Are you searching for ways to increase site traffic, time on site, unique visitors, and subscribers all with the goal of boosting site revenue? As you know, the way to do this is with great content — lots of it — and interactive content is some of the best.
To get started, take my [...]
November 13, 2011 # 2:15 am # Expert Guides # 13 Comments
It’s amazing how many affiliates and advertisers don’t go further than A/B testing – there are literally millions of dollars lost every month because they don’t realize A/B testing is not enough.
After you A/B test you MUST keep testing the winning page for its best variations using multivariate testing.
As we all know, A/B testing can [...]
February 18, 2011 # 10:12 pm # Expert Guides # 3 Comments
Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and those who are in our hearts at the very center.
We crave trust. Without it, we would be consigned to a world where we must [...]