Performance Marketing Insider

In late “breaking” news on this Friday night, it seems that MailChimp, a email service provider for newsletters has made changes that includes banning a great deal of marketers from using their service. According to insiders, this was done because MailChimp was facing significant problems with their deliverability caused by a few less-than-ethical marketers. Since [...]

List Building continues to be one of the most effective methods of keeping visitors and bringing them back again and again. If you are doing a great job on PPC, CPV or any type of media buying, driving to someone else’s offer, you need to consider doing list building first. The benefits of capturing users [...]

If you are involved with affiliate marketing, and you are not capturing your users via email marketing you are missing out probably one of the most effective way to retarget consumers. With all the talk about retargeting pixels, behavior targeting, email marketing and list building is still the top way to get consumers back to [...]

I have been asked over and over again by those in the industry for almost a decade what the best email & newsletter programs are. I have used a few since 2000, but since 2005, I have been exclusively with iContact. Originally this was because for quite a while they provided the service for free [...]