Posts in the Legal Challenges Category at Performance Marketing Insider

Legal Challenges

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Yelp Fined $450k for Violating COPPA


Yelp is, once again, in some legal trouble.  This time it is for collecting personal data from minors under the age of 13.  This data was collected in a way that violated the Children’s Online Privacy Protection Act (COPPA).
The COPPA requires that companies get parental consent if they want to collect personal information, such as [...]

Intermundo Media to Pay $500k in Fines For Mortgage Leads


The FTC has recently reached an agreement with Online advertising agency Intermundo Media, LLC  (AKA aka Delta Prime Refinance) for running deceptive fines attempting to generate mortgage refinancing leads.  According to the settlement, the company ran ads that claimed they were able to provide free refinancing.  The ads ran on Google, Microsoft, AOL, Yahoo [...]

CFPB Targets Payment Processor for Providing “Substantial Assistance” to Debt Relief Servicers

Obama Makes Statement On Cordray Confirmation

The Consumer Financial Protection Act of 2010 and the Telemarketing and Consumer Fraud and Abuse Prevention Act regulate certain actions of debt relief service providers, such as requesting or receiving fees from consumers prior to the service provider successfully renegotiating at least one of the consumer’s debts and the consumer having made at least one [...]

Eight Email Marketers Indicted for Fake Stock Tips via Email


Anyone who has been online more than a few days has seen advertisements for websites that claim to be able to help you make major profits off of penny stocks.  They often ask you to sign up for their email where they will shoot out the ‘hottest penny stock tips’ as they become available.  While [...]

John Matthew Dwyer, Diet Pill Marketer Banned from Weight-Loss Industry by FTC


The FTC has recently agreed to settle with John Matthew Dwyer III, the co-founder and former CEO of HealthyLife Sciences, LLC.  The settlement specified that he agreed to be banned from the weight-loss industry.  This includes manufacturing and marketing any type of weight-loss products in the future.
The FTC filed a complaint against the company, which [...]

Green Coffee Bean Manufacturer Settles FTC Charges

Mehmet Oz, host of the Dr. Oz Show testifies on Protecting Consumers from False and Deceptive Advertising of Weight-Loss Products - DC

Applied Food Sciences, Inc. (“AFS”), has settled Federal Trade Commission charges that it used the results of a flawed study to make baseless weight-loss claims about its green coffee extract to retailers, who repeated those claims in marketing finished products to consumers.
The FTC complaint alleges the study was hopelessly flawed and that no reliable conclusions could [...]

Extortion Class Action Case against Yelp Dismissed


In a recent case (Levitt v. Yelp) the plaintiff claimed Yelp was manipulating reviews on their site to attempt to gain additional revenue from business owners.  The US Ninth Circuit Court of Appeals has upheld a lower court’s dismissal of this case, which was a class action case, because of a lack of evidence.
The lower [...]

Why you should Avoid Surfing for Hacked Nude Celeb Pics


As I’m sure everyone has heard by now, nude and explicit images of over 100 celebrities, including Jennifer Lawrence, Victoria Justice and Kate Upton were illegally obtained by a hacker, and then released online.  Sadly, many peoples reaction to hearing of this blatant crime and invasion of privacy is to pull up Google and start [...]

New Report on Marketing Compliance Trends Released

judges gavel on a laptop computer (cyber law)

Keeping up to date on the latest trends in marketing and compliance is essential for all performance marketers.  With that in mind, everyone should take some time to review the latest report from PerformLine titled, “Marketing Compliance Trends.”  This report contains a number of key statistics that everyone should be aware of.
For example, this report [...]

Court Expected to Rule in FTC Case Against Dietary Supplement Marketers


A federal district judge in Atlanta is expected to provide a ruling shortly in a Federal Trade Commission case against the marketers of three weight-loss and health-related dietary supplements. In May, the defendants were ordered to pay more than $40 million for violating a 2008 court order.
The defendants ran an operation known as Hi-Tech Pharmaceuticals, Inc.  They allegedly continued [...]

Google Patent-Infringement Case Overturned


Google has gotten its first major victory in a patent infringement case that has been going on since 2011.  In a 2-1 decision by the U.S. Court of Appeals for the Federal Circuit in Washington, the $30.5 million fine that Google would have had to pay to Vringo has been overturned.
Vringo filed a suit back [...]

Gross Receipts As Baseline For FTC Contempt Damages Against Advertisers


The case is FTC v. BlueHippo Funding, LLC, No. 11-374-cv (2d Cir. Aug. 12, 2014). It involves an appeal of the damages component of a 2010 order by the U.S. District Court for the Southern District of New York that granted, in part, the Federal Trade Commission’s (“FTC”) Motion for Contempt against Blue Hippo for [...]

Yair Shalev Fined $350k from FTC for Obamacare Scam

Barack Obama

You may remember reading about a major spam operation that involved emails being sent out attempting to defraud consumers by making them believe they had to register for specific health insurance.  The messages claimed that because of the Affordable Health Care Act (aka Obamacare) people were required to sign up immediately or face fines or [...]

FTC Uses Big Data Debate To Push ‘Privacy by Design’

Advertising Guidelines Updated. Important Read

The Federal Trade Commission continues to push its “privacy by design” consumer protection policy as “big data” remains in the national spotlight. “Big data” is used to refer to advancing technologies that are dramatically expanding the commercial collection, analysis, use, and storage of data.
The FTC was among parties that recently weighed in on big data [...]

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