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New Report on Marketing Compliance Trends Released

judges gavel on a laptop computer (cyber law)

Keeping up to date on the latest trends in marketing and compliance is essential for all performance marketers.  With that in mind, everyone should take some time to review the latest report from PerformLine titled, “Marketing Compliance Trends.”  This report contains a number of key statistics that everyone should be aware of.
For example, this report [...]

Court Expected to Rule in FTC Case Against Dietary Supplement Marketers


A federal district judge in Atlanta is expected to provide a ruling shortly in a Federal Trade Commission case against the marketers of three weight-loss and health-related dietary supplements. In May, the defendants were ordered to pay more than $40 million for violating a 2008 court order.
The defendants ran an operation known as Hi-Tech Pharmaceuticals, Inc.  They allegedly continued [...]

Google Patent-Infringement Case Overturned


Google has gotten its first major victory in a patent infringement case that has been going on since 2011.  In a 2-1 decision by the U.S. Court of Appeals for the Federal Circuit in Washington, the $30.5 million fine that Google would have had to pay to Vringo has been overturned.
Vringo filed a suit back [...]

Gross Receipts As Baseline For FTC Contempt Damages Against Advertisers


The case is FTC v. BlueHippo Funding, LLC, No. 11-374-cv (2d Cir. Aug. 12, 2014). It involves an appeal of the damages component of a 2010 order by the U.S. District Court for the Southern District of New York that granted, in part, the Federal Trade Commission’s (“FTC”) Motion for Contempt against Blue Hippo for [...]

Yair Shalev Fined $350k from FTC for Obamacare Scam

Barack Obama

You may remember reading about a major spam operation that involved emails being sent out attempting to defraud consumers by making them believe they had to register for specific health insurance.  The messages claimed that because of the Affordable Health Care Act (aka Obamacare) people were required to sign up immediately or face fines or [...]

FTC Uses Big Data Debate To Push ‘Privacy by Design’

Advertising Guidelines Updated. Important Read

The Federal Trade Commission continues to push its “privacy by design” consumer protection policy as “big data” remains in the national spotlight. “Big data” is used to refer to advancing technologies that are dramatically expanding the commercial collection, analysis, use, and storage of data.
The FTC was among parties that recently weighed in on big data [...]

Rebill King Jeremy Johnson Facing Major Jail Time


A federal judge Tuesday set a trial date for St. George businessman Jeremy Johnson and four associates who allegedly stole millions of dollars from customers in an Internet marketing scam.
A four-week jury trial is scheduled to start March 2, 2015, before U.S. District Judge David Nuffer.
Johnson, Scott Leavitt, Bryce Payne, Ryan Riddle and Loyd Johnston were [...]

Major Travel Affiliate with Fines in UK


Think W3′s site,  Essential Travel, which is a major UK travel affiliate site and  publisher, has been slapped with a £150,000 (about $200k) fine from the Information Commissioner’s Office (ICO).  The fine was in response to a major data breach which occurred late in 2012.
The ICO has reported that a hacker took advantage of Think [...]

Italian Government going after Google


In what seems like a never ending battle between Google and European countries, another attack has been made against the search giant.  This time Italy is telling Google that they must be more transparent to users about how search history and other digital data is being used to help display ads.  In addition, Italy wants [...]

Illinois AG Targets Student Debt Relief Providers


The Illinois Attorney General yesterday filed lawsuits targeting what it alleges to be student loan debt scams that purportedly seek to exploit people struggling to repay their debt. The lawsuits are the first in the nation to crack down on an emerging industry of alleged scam operations charging upfront fees for services or for government services that may already be free of charge.
The [...]

FTC Amends Complaint Against Spam Text and Robocalling Operations

Jessica Rich FTC

The Federal Trade Commission has added new charges of mobile cramming to a complaint that it previously filed against a group of marketers that allegedly sent millions of unwanted text messages and robocalls to consumers.
You can see the complaint, here.
The Amended Complaint adds the mobile cramming charges to the Commission’s original complaint allegations that the [...]

Canada’s Anti-Spam Laws Could Cost You


If you are using email marketing as part of your overall business, you need to be paying attention to the new law that just took effect in Canada.  While passed in 2010, it just became effective and it is causing quite a stir with many marketers.  If you aren’t in compliance, it could cost you [...]

Google Profits up to $1 Billion from Stolen Credit Cards


It seems like we can’t go more than a couple days without reading about shady practices, both online and off, that lead to people having their credit card information stolen.  While this is a major problem, most people don’t realize that one of their favorite companies, Google, is also profiting off of it.
According to a [...]

Advert Marketing, Inc Settles FTC Case for $4.2 Million

Jessica Rich FTC

The Federal trade Commission has reached a settlement agreement with two additional affiliate marketers, and their companies in recent days.  These two cases were related to the popular scam where marketers would send out messages claiming that people have won, or could win, $1,000 gift cards to top retailers including Walmart, Target and Best Buy.
Scott [...]

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