Performance Marketing Insider

Murray Newlands speaks with famous blogger John Chow about his predictions for 2013. He has a lot of interesting things to say about the industry, what will be hot, what will die and where you need to focus.  Among other things, he thinks that it will be a very hot year for Ian Fernando and [...]

Sean McCormick of ifficient gives his predictions for 2013, and has a lot of interesting things to say. He talks about where people are making money in Daily Deals and what changes have made the marketplace completely different. The economics are changing with daily deals – and people are still making tons of money on [...]

Seriously, there is a company now out there that’s sole purpose is to work with, among other things, affiliates in order to help them buy more and more media. Murray Newlands stopped by their booth and spoke to Matt Glick from MediaFunding.com. They are working with a lot of people, including those pushing diet and [...]

Media Rockstar Ted Dhanik, CEO of Engage:BDR talks about what is hot in lead generation: click-to-call. Media buyer affiliates are having a lot of success on click-to-call using with their partnership of HitPath. He also talks about the problem with “fat fingers” and how its not really affecting performance.

Sponsored by Engage:BDR

There [...]

If you are curious what happened to Clash Media, the company that went belly up in the US a little under a year ago, here’s some new information. No one was sure what happened to the company, and more than a few people were left with bill unpaid. Now the original CEO and owner Simon [...]

If you are a marketer that hasn’t tried re-targeting, you are missing out on a proven traffic source. In this interview with Adam Berke, the President of AdRoll talks about how re-targeting works – and how anyone can use it with no minimum budget. This allows marketers to re-target customers to get them to convert [...]

I met Mary Dinh during the ASE party sponsored by EngageBDR/A4D and as luck/fate would have it – she lives not more than 15 minutes from me in Northern Va. She is one of the most cerebral women I have met and totally driven by success and relationships. I wanted to dig a little deeper and [...]

According to Greg Shepard of AffiliateTraction, “Clickless” tracking is must technology that will allow affiliate marketing to grow into social media in new ways. He sits down with Murray Newlands and talks about how this allows more affiliates to be involved in viral based social media where word of mouth may benefit a merchant, but [...]

WhatRunWhere founder Max Teitelbaum sits down with Murray Newlands to talk about their must-have tool. WhatRunsWhere is probably one of the top tools to find out where advertising runs, how its being run and what the ads look like. This is a great way to start any new campaign, because it helps you start new [...]

If you aren’t using a media optimization tool while media buying, you are wasting your time. Murray Newlands sits down with Ezra Doty, the CEO of Think RealTime. Real Time Bidding allows people to find custom audiences, and then optimize for performance – making it perfect for media buyers in the performance marketing industry.  Yet [...]

Shaz Amin of Blue Track Media sits down with Murray Newlands and talks about why Incent Based Marketing works. Shaz talks about what is working for his top affiliates and what type publishers are the hottest. If you are looking are to get involved with content locking, or any type of incent based marketing, you [...]

Adknowledge has announced a new partner network that is promised to change the face of affiliate and performance marketing. So at PMI-TV, we sat down with Matt Hoggatt, the General Manager of the Adknowledge Email Channel. He says this will be a new level of service and best offers for the highest type of affiliates [...]

Yes, on Monday we published a humorous out-take version of the interview with Scott Rewick, one of the top experts on Media Buying in the industry. Here’s the real one, where Murray Newlands talks to him about media buying, how the industry is growing, where to focus your attention, and much much more. He’s one [...]

(Note, this is a humorous outtake spoof of the real interview here) Scott Rewick is a legend in the affiliate marketing industry. He is not only the CEO of Cranking Media, raised millions in venture capital, started early in the space, sold networks, ran media campaigns, bought billions of dollars in media, has invested at [...]