Performance Marketing Insider

Scott Yamano, the CEO of Dedictated Media and CPADNA talks briefly with Murray Newlands at Affiliate Summit West 2013 about their CPA network, and how they have entered the performance marketing game differently than other networks. Dedicated Media is already one of the top display networks in the world, but their newest addition CPADNA is [...]

Murray Newlands catches up with several industry leaders at Affiliate Summit West and exposes the “real” Shawn Collins. Who exactly is he, what secrets is he hiding and whats up with the homemade jet pack? The rumors have been around for a long time about what he’s really about, and where he came from and [...]

Murray chased down John Chow at Affiliate Summit, and found out that he’s looking not only for sponsors, but has taken up an interesting habit. While not necessarily our best interview, and done after a night of partying way too hard with the camera man, it’s definitely worth your time to watch several times and perhaps post [...]

Chris Tradgett of Linkdex talks about how their publisher discovery program finds the top publishers in the industry, and where exactly they are running their offers and what they are running. This program should be highly effective in helping companies find great publishers in the affiliate space.

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Ellie Johnston of VoloMP talks with Murray about what they are doing at Affiliate Summit. VoloMP is a email marketing company and email marketing platform, that is owned by Ybrant Digital.

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Murray has an exclusive interview with Jeremy Schoemaker aka Shoemoney at the affiliate ball about how he always beats John Chow– but more importantly, what he’s seen at Affiliate Summit, and how the industry has changed since he started. Interesting insight into the industry and how companies have “moved on” and what parts of the [...]

Ted Dhanik, the CEO and genius behind EngageBDR spoke briefly with Murray about the Skin Care vertical and how it’s growing very fast.  He talked with us briefly on how they are doing an amazing case study on this vertical with a major client. According to him, they are providing new premium inventory that is [...]

Bill Intrater of Adknowledge speaks with Murray a bit about how Adknowledge is working with more and more elite publisher and sending some of the top publishers on trips around the US and now internationally. The purpose is to work with the best long-term publishers, find out what they are looking for, what to expect [...]

Murray Newlands interviews the newly minted CEO of MediaWhiz, Hakan Lindskog who is known mainly for his former role as the CEO of Neverblue – before they were acquired by GlobalWide Media.  He talks about the future of MediaWhiz after the Matomy acquisition and where as a company they are focusing. With the acquisitions of some of [...]

Josh Wexelbaum of Kingside talks with Murray Newlands about both his white labeled mobile products, but more importantly why Affiliate Marketing is harder and harder, and the “crunch is on.” According to him, affiliates need to think outside the box and look at selling their knowledge as a service. Through his white-labeled mobile products, there [...]

Murray Newlands of PMI-TV interviews Brittany Gratton & Paul Mazzapica of Clickbooth CPC, one of the fastest growing CPC networks in the industry and a great source for advertisers and media buyers. Media buyers are finding that unlike some other 2nd tier networks, Clickbooth CPC are working with top sites – on a real time [...]

RevMob has announced it is expanding its mobile advertising service and bringing it to the United States. With this move, companies interested in advertising will be able to leverage what the company claims is the “highest CPMs in the industry”, while developers can reap the rewards by monetizing their apps through the use of its SDK. [...]

Performance Marketing Insider with Murray Newlands hosted our first Media Buying Seminar on Thursday with over 300 people in attendance online. Murray Newlands spoke with Ilya Lichtenstein, the CEO of MixRank and a former super affiliate media buyer about techniques and methods. Ilya then went in-depth with a presentation on how to buy media in [...]

PMI-TV has almost 1M views now on Youtube with hours and hours of information about performance and affiliate marketing. We’ve picked a few of the more recent videos that we think are worth watching, all on different subjects — but all interesting and will teach you a little bit more about the industry than perhaps you [...]