Posts in the CEO Interviews Category at Performance Marketing Insider

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TriVita Settles with FTC for $3.5 Million

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TriVita Inc. of Scottsdale, AZ, will refund $3.5 million to consumers for marketing its cactus juice as a cure-all for pain, inflammation, and respiratory and skin problems. All those health claims are unfounded, according to aunanimous Federal Trade Commission.
The marketers of the cactus-based fruit drink have agreed to the refunds to settle FTC charges that they [...]

Verma Holdings Agrees to Pay FTC Small Fine

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An Indo-American entrepreneur and his company have been slapped with a permanent ban after he sent millions of unwanted messages to consumers falsely promising free gift cards to them.
Verma Holdings has agreed to settle Federal Trade Commission (FTC) charges that they were responsible for the unwanted messages to consumers across the U.S.
The deceptive messages promised [...]

Panel: Increase ROI in Pay-Per-Call

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In this special roundtable discussion moderated by Performance Marketing Insider’s Heather Vale, discover what works and what’s coming in the future for Pay-Per-Call marketing. Our panel of experts includes Mike Williams, Network Manager of RingPartner; Carlton van Putten, VP of Marketing for LogMyCalls; Drew Thorne-Thomsen, SVP of Business Development for Invoca; and Leonidas Kaplan, publisher [...]

How to Verify Data

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Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts, discover what XVerify is, what kinds of data they verify and how, your options for user experience configuration, and how not checking your lead quality affects your ROI and your reputation [...]

Clickbooth Thinking too small for ASE NY?

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I have to say I was pretty shocked when I heard of Clickbooth’s plan to start Thinking Smaller for their Affiliate Summit East events. I mean this is a company that prides itself in a good party – Open bar, 3,000+ people, line around the block types of parties.
Pretty sure they have caused more hangovers [...]

How to Make Email Work

adstation

The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We reached out to email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation by Adknowledge, for the answers to questions everyone is asking.
Email, as an industry, seems to be experiencing [...]

Why Use Re-Targeting?

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Retargeting is still highly effective, and ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting. Heather Vale Goss of Performance Marketing Insider speaks with Shannon Titus, Marketing Director, and Marc Fujikawa, Senior Account Manager at Retargeter, to find out how their solutions help you optimize your marketing spend by serving targeted [...]

Is 7Search a Good Choice for Buying Media?

Kenneth Cole, who is in Business Development at 7Search.com

Heather Vale Goss of Performance Marketing Insider talks with Kenneth Cole, who is in Business Development at 7Search.com. In this interview at LeadsCon in Las Vegas, discover what 7Search is, how to sign up to be a publisher, and what kind of criteria you need to meet. Also find out what the benefits are of [...]

Prevent Fraud in Online Advertising

David Sendroff, President of Forensiq, the company formerly known as CPA Detective

What’s the evolution of a business? Heather Vale Goss of Performance Marketing Insider speaks with David Sendroff, President of Forensiq, the company formerly known as CPA Detective. In this interview at LeadsCon in Las Vegas, discover why they changed their name, how they detect click fraud and why their system is more effective than other [...]

Invoca: Powering Pay Per Call’s Success

Drew Thorne-Thomsen, Senior VP of Business Development for Invoca, formerly known as RingRevenue

Heather Vale of Performance Marketing Insider interviews Drew Thorne-Thomsen, Senior VP of Business Development for Invoca, formerly known as RingRevenue. Prior to joining Invoca and RingRevenue, Drew was CMO at Trident Marketing, where he was responsible for customer acquisition for several Fortune 500 brands. Drew drove millions of phone calls to their own performance call [...]

Todd Crawford Will Optimize your Success

Todd Crawford

Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford, co-founder of Impact Radius and veteran performance marketer. In this exclusive interview, the third of three parts, find out what the process is to move your business to Impact Radius and why it’s important to have a conversation with them in order to optimize [...]

Local Marketing with Pay-Per-Call

Pay Per Call with Mike Williams of RingPartner

Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the second of two parts, discover how pay-per-call fits into the localized marketing landscape, how regions can be targeted to improve a national campaign, and how being mobile allows more potential in performance marketing. Also find out where [...]

Why Work with Impact Radius?

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Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford, co-founder of Impact Radius and veteran performance marketer. In this exclusive interview, the second of three parts, discover what Impact Radius is, why Todd started it, and how it was customized to the needs of marketers. Also find out exactly how it works, what [...]

How to Turn Web traffic into Pay Per Call

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Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this exclusive interview, the first of two parts, find out what RingPartner is, how the pay-per-call affiliate network transitions web traffic to paid phone calls, and how that benefits both advertisers and their network of publishing distribution partners. Also discover [...]

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