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CEO Interviews

Is Anyone Seeing Your Ads?

tedcat

There is a growing problem with banners not being seen. Even if you take away bot traffic, fraud and much more, there are tons of issues with where banners are placed. Do you want your ads to be 100% viewable? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first ... Read More »

Cost-Per-Install For App Developers

Steve Smelt, engage:BDR

With App Developers getting smarter and smarter about having a ROI on their apps, more and more of them are turning to Cost-Per-Install to grow their user base.  You only pay when someone installs (and runs) the App.  Heather Vale of Performance Marketing Insider talks with Steve Smelt, Director of Programmatic for engage:BDR. In this interview at Affiliate Summit West, ... Read More »

Email Processing Scams & Dee Juno

scamalert

I hate when these Work-At-Home scams enter the performance marketing arena and even more when they claim that they are “hiring” people. This particular guy refused to answer questions about his company, where he is registered, what his employer ID was in the State and any other questions. These are all scams, none of them remotely going to pay you ... Read More »

Click-to-Call Hot for Affiliate Marketing

Andy Dhanik of engage:BDR at Affiliate Summit West in Las Vegas

Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this interview at Affiliate Summit West, discover what advances engage:BDR is making with click to call, including pushing a variety of new verticals. Also find out why click to call is such a hot topic for 2015, how it makes leads a higher ... Read More »

What is Lat-Long Targeting from engage:BDR?

Ted Dhanik of engage:BDR

Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, CEO of engage:BDR at Affiliate Summit West in Las Vegas. In this interview, discover what’s new with engage:BDR including their First Impression buyside platform’s lat/long targeting, geo-fencing, additional targeting you can layer on top of it, and the benefits of targeting as narrow as possible. Also find out what other ... Read More »

Brands Meet Performance Marketing with Acceleration Partners

Where does brand marketing meet performance marketing? Heather Vale of Performance Marketing Insider speaks with Robert Glazer, Founder and Managing Director of Acceleration Partners, a performance marketing firm with high-profile clients such as Shutterfly, Target, Adidas, Reebok, Rent the Runway and more. They were also named one of Inc Magazine’s 500 fastest-growing companies for the past two years. In this ... Read More »

Truth about Mobile Advertising. Does it Even Work?

Does Mobile Advertising Work?

If you’re considering mobile video ads for the New Year, you need to watch THIS video first. Heather Vale of Performance Marketing Insider speaks with Still just thinking about mobile video ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the second of two parts on the topic of ... Read More »

Graham Dudley – CEO of Click Syndicate

1

Recently – I had the opportunity to meet the team of Click Syndicate in their corporate offices in Edgewater, New Jersey and in Reno, Nevada  and must admit I was blown away by their singular focus and execution. I have been in the space for a long time and interviewed over a hundred networks and leaders and not once have ... Read More »

How to Advertise Your Mobile App

jeremyhoffman

Heather Vale of Performance Marketing Insider has a chat with Jeremy Hoffman, Ad Network Operations Manager for Go2Mobi. In this interview at Ad:Tech NY, find out what the mobile ad network and traffic platform does, how many apps and mobile websites you can advertise on, what targeting capabilities you have access to, and what targeting is best for optimizing campaigns. ... Read More »

Niche Verticals with Ashish Shah, Founder & CEO of Vertoz

Ashish Shah, Founder & CEO of Vertoz

Heather Vale of Performance Marketing Insider speaks with Ashish Shah, Founder & CEO of Vertoz, at Ad:Tech NY. In this interview, find out more about the ad network, including how they help you get better traffic for your campaigns, what makes the network “ingenious”, why global operations are a benefit, what verticals and niches they work with, how many publishers ... Read More »

Display that Produces Results

ted1

We’ve talked a lot about engage:BDR over the last year or so. It’s because engage:BDR is changing the world of display in a way that is changing the entire online marketing industry. They are listening to their advertisers and publishers, creating a system that actually works harder for everyone to produce the highest ROI for everyone. Instead of trying to serve ... Read More »

How to Verify Data with XVerify

xverify

Having issues with Valid Data? Heather Vale of Performance Marketing Insider speaks with Rob Huey, CTO of XVerify, at Ad:Tech NY. In this interview, discover what XVerify does, how and when you use it, how they know whether an email address is valid and how fast it’s confirmed. Also find out what other types of data you can verify, what the ... Read More »

Where’s Cake Going? With Mitch Gordon

cake1

Heather Vale of Performance Marketing Insider talks to Mitch Gordon, VP of Global Sales & Business Development, at Ad:Tech NY. In this interview, discover how CAKE is growing and expanding, what sort of tracking services CAKE offers to affiliates, what their new multi-channel attribution technology does, and how to best utilize data to make real-time decisions. Mitch asked about whether ... Read More »

Data Makes Display Have Great ROI

edlee

Got data? Heather Vale of Performance Marketing Insider speaks with Ed Lee, VP of Business Development for engage:BDR about their data partners. In this interview at Ad:Tech NY, discover what their relationships with data partners mean for you as an advertiser, how it brings you more insight and better targeting, where the data comes from, what kind of targeting is ... Read More »

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