Posts in the CEO Interviews Category at Performance Marketing Insider

CEO Interviews

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Display that Produces Results

ted1

We’ve talked a lot about engage:BDR over the last year or so. It’s because engage:BDR is changing the world of display in a way that is changing the entire online marketing industry. They are listening to their advertisers and publishers, creating a system that actually works harder for everyone to produce the highest ROI for everyone. […]

How to Verify Data with XVerify

xverify

Having issues with Valid Data? Heather Vale of Performance Marketing Insider speaks with Rob Huey, CTO of XVerify, at Ad:Tech NY. In this interview, discover what XVerify does, how and when you use it, how they know whether an email address is valid and how fast it’s confirmed. Also find out what other types of data […]

Where’s Cake Going? With Mitch Gordon

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Heather Vale of Performance Marketing Insider talks to Mitch Gordon, VP of Global Sales & Business Development, at Ad:Tech NY. In this interview, discover how CAKE is growing and expanding, what sort of tracking services CAKE offers to affiliates, what their new multi-channel attribution technology does, and how to best utilize data to make real-time […]

Data Makes Display Have Great ROI

edlee

Got data? Heather Vale of Performance Marketing Insider speaks with Ed Lee, VP of Business Development for engage:BDR about their data partners. In this interview at Ad:Tech NY, discover what their relationships with data partners mean for you as an advertiser, how it brings you more insight and better targeting, where the data comes from, […]

How to Scale Your Display Campaign

andy

Are you ready to scale up your advertising? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover why it’s best to start with an RTB platform and when you should scale to managed campaigns. Find out how to […]

How Well Are You Targeting Your Ads?

Ted Dhanik getting it on

How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks […]

How to Fight Click Fraud Effectively

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Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover what’s new with Engage:BDR and what directions they’re going in. Find out what’s special about their viewability offering in their First-Impression Buy-Side DSP, how you know that impressions are being viewed, […]

Why Aren’t You Using Video?

edlee

Are you advertising with video yet? Heather Vale of Performance Marketing Insider talks with Ed Lee, VP of Business Development for engage:BDR. In this exclusive interview about video advertising, discover why video is an important advertising tool, why you should consider adding it to your repertoire, what video allows you to do that display ads […]

How Neverblue has evolved in the Digital Marketing industry

neverblue

Heather Vale of Performance Marketing Insider talks with Eric Gerritsen, Neverblue’s Vice President of Mobile and Asia, through the power of the internet. In this exclusive interview, the second of two parts, discover how the 10-year-old network’s establishment in international markets helps affiliates, when and why the mobile division Pulse Mobile was started, what kind […]

How did Neverblue Survive?

pulsemobile

What kind of change happens over 10 years? Heather Vale of Performance Marketing Insider sat down to speak with Eric Gerritsen, Neverblue’s Vice President of Mobile and Asia, as Neverblue celebrates its 10th anniversary. In this exclusive interview, the first of two parts, discover what Neverblue is, why they’re the granddaddies of the industry, what […]

Millionaire Network Closing Doors, Screwing Everyone

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Millionaire Network, the company that promoted itself as being owned by milllionaires and making millionaires has decided to shut down without notice, leaving publishers in the cold with no way of knowing if they are going to ever be paid. Another network that many “experts” and “journalists” were paid to promote turns out to be […]

Invoca Helps Close $2.5 Billion in Sales

Drew Thorne-Thomsen of Invoca

Heather Vale Goss interviews Drew Thorne-Thomsen of Invoca. Invoca makes software that helps companies close more sales when customers call in and track where and how the calls were generated to boost future marketing campaigns. The company recently announced it converted $2.5 billion in sales for its customers since the company was founded and was […]

Elliott Lemenager, EVP for Leadspedia at Affiliate Summit East

Elliott Lemenager, EVP for Leadspedia

Heather Vale of Performance Marketing Insider spoke with Elliott Lemenager, EVP for Leadspedia. In this interview at Affiliate Summit East in New York City, discover what Leadspedia is, how the performance marketing platform helps you increase your success and ROI, and what strategies Elliott has for you to make use of their data.

Brought to you […]

The CPA Performance Marketing Agency?

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Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what April does at Phreshclick, why the term “affiliate” can be confusing sometimes and what Phreshclick offers to affiliates that other CPA networks don’t. Also hear about April‘s experience […]

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