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CEO Interviews

Track Leads Real Time with Cake

Dave Stewart, Founder and CTO of CAKE at LeadsCon in Las Veg

Do you like CAKE? Heather Vale of Performance Marketing Insider speaks with Dave Stewart, Founder and CTO of CAKE at LeadsCon in Las Vegas. In this interview, discover what the CAKE advertising platform does, how it helps you determine what works and increase your ROI, and why it’s important to track and optimize in real time. Also find out what ... Read More »

Great Payouts for Pay Per Call

Frank Kasimov, Co-Founder of Call Marketplace

Heather Vale of Performance Marketing Insider calls on Frank Kasimov, Co-Founder of Call Marketplace, to find out more about making money with pay per call. In this interview at LeadsCon in Las Vegas, discover what the call aggregator does, how it sets them apart from other pay-per-call companies, and why that translates into the best quality and highest payouts in ... Read More »

Lead Generation with Clickbooth

Lee Aho, VP of Advertising for Clickbooth

Heather Vale of Performance Marketing Insider speaks with Lee Aho, VP of Advertising for Clickbooth, at LeadsCon in Las Vegas. In this interview, discover what verticals they lead the market in, what they look for in affiliates, why sustainability is important. Also find out what’s new with Clickbooth, including their new platform, CB LEAP, how it will change the face ... Read More »

HasOffers and Distributed Leads

Cameron Stewart, General Manager of Tune and HasOffers

Heather Vale of Performance Marketing Insider sits down with Cameron Stewart, General Manager of Tune and HasOffers. In this interview at LeadsCon in Las Vegas, discover what the deal is with those kinda cool cubes, and what new announcement HasOffers made and how it will help them engage more of the leads gen space and help to distribute leads. Also ... Read More »

Invoca is Behind Pay-Per-Call Services

Amalia Beckmann, Customer Success Manager for Invoca

Who’s behind that pay-per-call service? What happens when you have two very sexy Canadians talking to each other? Heather Vale of Performance Marketing Insider talks with Amalia Beckmann, Customer Success Manager for Invoca, the company that provides the call automation platform for most of the pay-per-call companies you’re familiar with. In this interview at LeadsCon in Las Vegas, discover exactly ... Read More »

You Has Traffic? Yancy Naughton Buys Traffic

Yancy Naughton, Founder of HasTraffic.

Have traffic? Want traffic? Heather Vale of Performance Marketing Insider talks to Yancy Naughton, Bow Tie Afficionado and Founder of HasTraffic. In this interview at LeadsCon in Las Vegas, discover what HasTraffic does, as well as its sister company, WantsTraffic. Also find out what’s unique about the way they buy and sell traffic, what types and quality levels of traffic ... Read More »

Cookie Monster Gives Great Advice

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Stressed about your job? Having an identity crisis? Not sure what direction your life is going? Fear not, friends. Beloved Sesame Street character Cookie Monster has the perfect advice for just about all of your post-college life angst problems. In a brand new clip released by PBS, Cookie sits down with several troubled 20-somethings to discuss their life woes. The ... Read More »

Track All Leads with LeadsPedia

Karl Norelius, VP of Sales for LeadsPedia, at LeadsCon in Las Vegas.

Heather Vale of Performance Marketing Insider talks to Karl Norelius, VP of Sales for LeadsPedia, at LeadsCon in Las Vegas. In this interview, discover how tall Karl really is, what’s up with the modern open-concept booth design, why they sponsor LeadsCon and what the LeadsPedia affiliate management and tracking platform does. Also find out how they unify and streamline your ... Read More »

Rob Huey Talks Data and Email Verification

Heather Vale of Performance Marketing Insider talks with Rob Huey, CEO of Xverify

Heather Vale of Performance Marketing Insider talks with Rob Huey, CEO of Xverify, about their data verification services as well as their other brands, email service provider Adopia and affiliate network Clickso. In this interview at LeadsCon in Las Vegas, find out what kind of real-time email verification you can do with Xverify, what “alert and convert” means, what database ... Read More »

More Cost-Per-Click Inventory Available

Kim Goldberg, Advertising Executive for RevContent

Heather Vale of Performance Marketing Insider sits down with Kim Goldberg, Advertising Executive for RevContent, in their cool lounge at Affiliate Summit West. In this interview, discover what the CPC network does, how they’re affiliated with ClickBooth, which one you should choose to work with, what sets them apart from other ad networks, and what the benefits are to using ... Read More »

Clickbooth Gets New Office

Katie Rose Cianfaglione, Director of Affiliates for Clickbooth, at Affiliate Summit West

Heather Vale of Performance Marketing Insider sat down with Katie Rose Cianfaglione, Director of Affiliates for Clickbooth, at Affiliate Summit West. In this exclusive interview, discover what’s new with Clickbooth, where they’ve opened a new office, what that news means to you, and why you should choose to work with Clickbooth. Also find out how they’re changing their party sponsorship ... Read More »

How to Choose an Advertising Agency

Ted Dhanik, Engage BDR

Heather Vale of Performance Marketing Insider catches up with Ted Dhanik, CEO of engage:BDR, at their co-branded interview booth at LeadsCon. In this exclusive interview, discover what kind of yummy creme treat Ted had, his take on marketing companies, how to choose an advertising agency, what sets them apart from the competition, and more. Contact Ted at Ted@engageBDR.com or visit ... Read More »

Is Anyone Seeing Your Ads?

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There is a growing problem with banners not being seen. Even if you take away bot traffic, fraud and much more, there are tons of issues with where banners are placed. Do you want your ads to be 100% viewable? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first ... Read More »

Cost-Per-Install For App Developers

Steve Smelt, engage:BDR

With App Developers getting smarter and smarter about having a ROI on their apps, more and more of them are turning to Cost-Per-Install to grow their user base.  You only pay when someone installs (and runs) the App.  Heather Vale of Performance Marketing Insider talks with Steve Smelt, Director of Programmatic for engage:BDR. In this interview at Affiliate Summit West, ... Read More »

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