Posts in the CEO Interviews Category at Performance Marketing Insider

CEO Interviews

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How did Neverblue Survive?


What kind of change happens over 10 years? Heather Vale of Performance Marketing Insider sat down to speak with Eric Gerritsen, Neverblue’s Vice President of Mobile and Asia, as Neverblue celebrates its 10th anniversary. In this exclusive interview, the first of two parts, discover what Neverblue is, why they’re the granddaddies of the industry, what [...]

Millionaire Network Closing Doors, Screwing Everyone


Millionaire Network, the company that promoted itself as being owned by milllionaires and making millionaires has decided to shut down without notice, leaving publishers in the cold with no way of knowing if they are going to ever be paid. Another network that many “experts” and “journalists” were paid to promote turns out to be [...]

Invoca Helps Close $2.5 Billion in Sales

Drew Thorne-Thomsen of Invoca

Heather Vale Goss interviews Drew Thorne-Thomsen of Invoca. Invoca makes software that helps companies close more sales when customers call in and track where and how the calls were generated to boost future marketing campaigns. The company recently announced it converted $2.5 billion in sales for its customers since the company was founded and was [...]

Elliott Lemenager, EVP for Leadspedia at Affiliate Summit East

Elliott Lemenager, EVP for Leadspedia

Heather Vale of Performance Marketing Insider spoke with Elliott Lemenager, EVP for Leadspedia. In this interview at Affiliate Summit East in New York City, discover what Leadspedia is, how the performance marketing platform helps you increase your success and ROI, and what strategies Elliott has for you to make use of their data.

Brought to you [...]

The CPA Performance Marketing Agency?


Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what April does at Phreshclick, why the term “affiliate” can be confusing sometimes and what Phreshclick offers to affiliates that other CPA networks don’t. Also hear about April‘s experience [...]

PhreshClick Takes Affiliate Summit


Heather Vale of Performance Marketing Insider interviews the best looking team in Performance Marketing of Barb Mayo, Director of Affiliate Management; Brandon Budd, Senior Account Executive; and April Pfender, Senior Affiliate Manager of ad network Engage:BDR’s CPA agency Phreshclick. In this exclusive interview, discover why Phreshclick was created by Engage:BDR, what sets it apart from [...]

Media Buyers: Get ROI on Best Inventory

Ted Dhanik getting it on

Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover what’s new with Engage:BDR and what directions they’re going in. Find out what’s special about their viewability offering in their First-Impression Buy-Side DSP, how you know that impressions are being viewed, [...]

TriVita Settles with FTC for $3.5 Million


TriVita Inc. of Scottsdale, AZ, will refund $3.5 million to consumers for marketing its cactus juice as a cure-all for pain, inflammation, and respiratory and skin problems. All those health claims are unfounded, according to aunanimous Federal Trade Commission.
The marketers of the cactus-based fruit drink have agreed to the refunds to settle FTC charges that they [...]

Verma Holdings Agrees to Pay FTC Small Fine


An Indo-American entrepreneur and his company have been slapped with a permanent ban after he sent millions of unwanted messages to consumers falsely promising free gift cards to them.
Verma Holdings has agreed to settle Federal Trade Commission (FTC) charges that they were responsible for the unwanted messages to consumers across the U.S.
The deceptive messages promised [...]

Panel: Increase ROI in Pay-Per-Call


In this special roundtable discussion moderated by Performance Marketing Insider’s Heather Vale, discover what works and what’s coming in the future for Pay-Per-Call marketing. Our panel of experts includes Mike Williams, Network Manager of RingPartner; Carlton van Putten, VP of Marketing for LogMyCalls; Drew Thorne-Thomsen, SVP of Business Development for Invoca; and Leonidas Kaplan, publisher [...]

How to Verify Data


Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts, discover what XVerify is, what kinds of data they verify and how, your options for user experience configuration, and how not checking your lead quality affects your ROI and your reputation [...]

Clickbooth Thinking too small for ASE NY?


I have to say I was pretty shocked when I heard of Clickbooth’s plan to start Thinking Smaller for their Affiliate Summit East events. I mean this is a company that prides itself in a good party – Open bar, 3,000+ people, line around the block types of parties.
Pretty sure they have caused more hangovers [...]

How to Make Email Work


The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We reached out to email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation by Adknowledge, for the answers to questions everyone is asking.
Email, as an industry, seems to be experiencing [...]

Why Use Re-Targeting?


Retargeting is still highly effective, and ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting. Heather Vale Goss of Performance Marketing Insider speaks with Shannon Titus, Marketing Director, and Marc Fujikawa, Senior Account Manager at Retargeter, to find out how their solutions help you optimize your marketing spend by serving targeted [...]

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