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What is State of Mind Advertising Targeting?

Ted Dhanik, Advertising Super-Star

What is your customer’s state of mind? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts, discover how engage:BDR has grown recently and what state-of-mind targeting is. This new combination of granular targeting allows you to get inside your prospect’s mind through tapping into the ... Read More »

Stop Overpaying with Facebook Advertising

Wasting Money on Facebook Ads?

As more advertisers run to Facebook for more prospective ad opportunities, the cost of ad space continues to increase at a rapid rate. It cannot be argued that many companies have gained wide audience reach and brand recognition through paid Facebook ad, but with the overwhelming amount of advertisers flocking to the social network, the market has become diluted. On ... Read More »

Is Impact Radius the Future of SaS Marketing Technology?

Kurt Leingang, Sales Engineer at Impact Radius

Heather Vale of Performance Marketing Insider talks to Kurt Leingang, Sales Engineer at Impact Radius. In this interview at Ad:Tech SF, discover how their platform allows you track anything across multiple channels, how many impressions it takes for a customer to take action, how long the journey is tracked, how the data is sorted to offer you value, and more. ... Read More »

What does YTZ Do Exactly?

Max Dennis of WTZ

Zee or Zed? Heather Vale of Performance Marketing Insider talks to Max Dennis from YTZ, a Canadian-based performance network. In this interview at Ad:Tech SF, discover how to pronounce the company name, what kind of inventory they purchase and why, how the platform originated, how the traffic is optimized, how they avoid fraud issues and more. Find out more at ... Read More »

How did W4 Make It?

Mason Wiley, Chief Marketing Officer for w4

Heather Vale of Performance Marketing Insider speaks with Mason Wiley, Chief Marketing Officer for w4. In this interview at Ad:Tech SF, find out more about the performance-based ad network including what sets them apart from other ad networks, how they help you monetize better, why they’re selective about advertisers and publishers, what it takes to qualify for their standards, their ... Read More »

Log My Calls is now Convirza

McKay Allen, Director of Content and Communications for Convirza, formerly Log My Calls.

Why did Log My Calls convert to Convirza? Heather Vale of Performance Marketing Insider speaks with McKay Allen, Director of Content and Communications for Convirza, formerly Log My Calls. In this interview at Ad:Tech SF discover why they changed the name and branding, what services they offer to marketers, what a lead score is and what factors affect it, how ... Read More »

Performance Mobile Advertising with Eran Tal

Eran Tal, Chairman of ClicksMob, at Ad:Tech SF

What are the benefits of going “Only mobile… Only performance”? Heather Vale of Performance Marketing Insider talks with Eran Tal, Chairman of ClicksMob, at Ad:Tech SF. In this interview find out what the mobile performance network does, who they work with, what sets them apart from other mobile ad networks, how they got onto this year’s Forbes list of Top ... Read More »

Why is Dr.Oz Going After Brian Hamilton?

Brian Hamilton of Private Label

We’ve interviewed Brian Hamilton for several years about his business and what diet products are hot right now. However, he became famous most recently when “Dr.Oz” went after his company in exposes about their practices.  They didn’t take it laying down and even responded in kind, showing that the accusations weren’t only false but Dr. Oz was just as misleading in ... Read More »

What is Fyber SSP?

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Heather Vale of Performance Marketing Insider sat down with Evan Young, Junior Account Manager for Fyber, at Ad:Tech SF. In this interview, discover more about the SSP, including where the ads are displayed, why they focus on gaming platforms, what major publishers they deal with, why mobile performs better than desktop, what types of ads perform well, how their platform ... Read More »

Flexable CPA Offers with Gus Brito

Gus Brito, Director of Network Development

Heather Vale of Performance Marketing Insider speaks with Gus Brito, Director of Network Development for FlexOffers, at Ad:Tech SF. In this interview, discover what makes the affiliate network flexible, how long they’ve been in the business, what’s unique about their publishers, and what the benefits are of becoming either a publisher or an advertise Read More »

Why Advertisers Need Better Publishers

Lenny Kwan and Donna Hui, Publisher Development for engage:BDR

Better publishers mean better advertising results. Heather Vale of Performance Marketing Insider speaks with Lenny Kwan and Donna Hui, Publisher Development for engage:BDR. In this interview at Ad:Tech SF, discover what’s new with engage:BDR’s publishers, what kinds of publishers they deal with, what criteria they require from publishers, and how the quality of publisher affects you as an advertiser. Sign ... Read More »

In-Banner Video Produces Positive ROI

Andy Dhanik of engage:BDR

Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this interview at Ad:Tech SF, discover what’s new with in-banner video advertising, how it works, and why it’s such a good investment. Hear some examples as to how much in-banner video increases CTR and conversions, what works well in terms of creative, how ... Read More »

Purchase Performance Marketing Traffic with No Risk

Erin Cigich, CEO of Clickbooth

How would you like to use an affiliate platform that allows you to bypass heavy testing with no risk? Heather Vale of Performance Marketing Insider speaks with Erin Cigich, CEO of Clickbooth, about their new platform cb:LEAP. LEAP stands for Link Enabled Affiliate Platform and promises to take the industry “leaps and bounds forward” by allowing advertisers to purchase quality ... Read More »

Buying Media for Health and Beauty Marketing

Andy Dhanik, VP of Performance Advertising for engage:BDR

Want to advertise in the health and beauty vertical? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover some of the drawbacks and challenges to working in this vertical, why the learning curve is so steep, what kinds of ads work for the ... Read More »

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