Posts in the CEO Interviews Category at Performance Marketing Insider

CEO Interviews

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Here’s the New GoDaddy SuperBowl Commercial

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I’m not sure what the big deal is of this commercial to be honest. Some people have implied that it’s distasteful, some people just implied that it’s not going to work. However, I’m curious because it’s obviously getting attention (including this post) and people love their GoDaddy, right? “Buddy’s an adorable pup who’s lost and […]

Clickbooth doubling down on cb:Black Events at ASW

PaceASW2015

We had a little time to ask Erin Cigich, the head honchess at Clickbooth what was going on this year with their parties. They’ve suddenly stopped doing the huge ones and instead focusing on those that are hard to get into, and everyone wants to go to.
Last time we talked Affiliate Summit Events you guys were […]

Truth about Mobile Advertising. Does it Even Work?

Does Mobile Advertising Work?

If you’re considering mobile video ads for the New Year, you need to watch THIS video first. Heather Vale of Performance Marketing Insider speaks with Still just thinking about mobile video ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the second of two […]

Graham Dudley – CEO of Click Syndicate

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Recently – I had the opportunity to meet the team of Click Syndicate in their corporate offices in Edgewater, New Jersey and in Reno, Nevada  and must admit I was blown away by their singular focus and execution. I have been in the space for a long time and interviewed over a hundred networks and […]

How to Advertise Your Mobile App

jeremyhoffman

Heather Vale of Performance Marketing Insider has a chat with Jeremy Hoffman, Ad Network Operations Manager for Go2Mobi. In this interview at Ad:Tech NY, find out what the mobile ad network and traffic platform does, how many apps and mobile websites you can advertise on, what targeting capabilities you have access to, and what targeting […]

Niche Verticals with Ashish Shah, Founder & CEO of Vertoz

Ashish Shah, Founder & CEO of Vertoz

Heather Vale of Performance Marketing Insider speaks with Ashish Shah, Founder & CEO of Vertoz, at Ad:Tech NY. In this interview, find out more about the ad network, including how they help you get better traffic for your campaigns, what makes the network “ingenious”, why global operations are a benefit, what verticals and niches they […]

Display that Produces Results

ted1

We’ve talked a lot about engage:BDR over the last year or so. It’s because engage:BDR is changing the world of display in a way that is changing the entire online marketing industry. They are listening to their advertisers and publishers, creating a system that actually works harder for everyone to produce the highest ROI for everyone. […]

How to Verify Data with XVerify

xverify

Having issues with Valid Data? Heather Vale of Performance Marketing Insider speaks with Rob Huey, CTO of XVerify, at Ad:Tech NY. In this interview, discover what XVerify does, how and when you use it, how they know whether an email address is valid and how fast it’s confirmed. Also find out what other types of data […]

Where’s Cake Going? With Mitch Gordon

cake1

Heather Vale of Performance Marketing Insider talks to Mitch Gordon, VP of Global Sales & Business Development, at Ad:Tech NY. In this interview, discover how CAKE is growing and expanding, what sort of tracking services CAKE offers to affiliates, what their new multi-channel attribution technology does, and how to best utilize data to make real-time […]

Data Makes Display Have Great ROI

edlee

Got data? Heather Vale of Performance Marketing Insider speaks with Ed Lee, VP of Business Development for engage:BDR about their data partners. In this interview at Ad:Tech NY, discover what their relationships with data partners mean for you as an advertiser, how it brings you more insight and better targeting, where the data comes from, […]

How to Scale Your Display Campaign

andy

Are you ready to scale up your advertising? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover why it’s best to start with an RTB platform and when you should scale to managed campaigns. Find out how to […]

How Well Are You Targeting Your Ads?

Ted Dhanik getting it on

How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks […]

How to Fight Click Fraud Effectively

ted2

Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover what’s new with Engage:BDR and what directions they’re going in. Find out what’s special about their viewability offering in their First-Impression Buy-Side DSP, how you know that impressions are being viewed, […]

Why Aren’t You Using Video?

edlee

Are you advertising with video yet? Heather Vale of Performance Marketing Insider talks with Ed Lee, VP of Business Development for engage:BDR. In this exclusive interview about video advertising, discover why video is an important advertising tool, why you should consider adding it to your repertoire, what video allows you to do that display ads […]

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