Home > CEO Interviews

CEO Interviews

Buying Media for Health and Beauty Marketing

Andy Dhanik, VP of Performance Advertising for engage:BDR

Want to advertise in the health and beauty vertical? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this exclusive interview, the first of two parts, discover some of the drawbacks and challenges to working in this vertical, why the learning curve is so steep, what kinds of ads work for the ... Read More »

One Question with Isiah Pohlert on Media Buying

^898CF5A84FCC6F2112B890EE51E14DB64F2A5557F41980F55B^pimgpsh_fullsize_distr

My next victim in the “One Question” series is Isiah Pohlert, whom I had the pleasure to “formally” meet in San Diego during the Traffic & Conversion Conference. He is super nice and has been the affiliate space for several years since 2009. He started with SEO and gradually transitioned to paid traffic. In Nov 2014, he lost 5k to ... Read More »

Optimal Lead Distribution with Velocity

Dan Salazar, VP of Inside Sales for Velocify

Heather Vale of Performance Marketing Insider speaks with Dan Salazar, VP of Inside Sales for Velocify. In this interview at LeadsCon in Las Vegas, disover why they have such a cool-looking booth, what their solution does, how leads are optimally distributed to sales reps and dealt with efficiently, how the leads are scored, and more. Find out more about Velocify ... Read More »

Extreme Affiliate Network?

Erez Shalev, CEO of AffiliaXe

Heather Vale of Performance Marketing Insider speaks with Erez Shalev, CEO of AffiliaXe at Affiliate Summit West. In this interview, discover what makes AffiliaXe an “Extreme Affiliate Network”, what kind of focus they put on affiliates, what the criteria are to be approved, and why quality traffic is more important than quantity. Also find out how they benefit advertisers, what ... Read More »

One Question with Charles Ngo

Charles Ngo, Affiliate Marketer Genius

Hi guys – Ricky Ahuja here! I will be launching a new weekly feature called “One Question” and I will be asking you got it, one question, to them related to the performance marketing industry. Hope you enjoy it, let me know what you think below. My first question was to Charles Ngo – you can learn more about him ... Read More »

How to Target Event Attendees Online

Sydney Goldman, Marketing Manager of engage:BDR

Ever wanted to target people at specific types of events in your advertising? Soon you’ll be able to. Heather Vale of Performance Marketing Insider talks with Sydney Goldman, Marketing and Communications Manager for engage:BDR. In this exclusive interview about event targeting discover what exactly event targeting is, how it combines geo-targeting with special events, in what ways it’s more specific ... Read More »

Track Leads Real Time with Cake

Dave Stewart, Founder and CTO of CAKE at LeadsCon in Las Veg

Do you like CAKE? Heather Vale of Performance Marketing Insider speaks with Dave Stewart, Founder and CTO of CAKE at LeadsCon in Las Vegas. In this interview, discover what the CAKE advertising platform does, how it helps you determine what works and increase your ROI, and why it’s important to track and optimize in real time. Also find out what ... Read More »

Great Payouts for Pay Per Call

Frank Kasimov, Co-Founder of Call Marketplace

Heather Vale of Performance Marketing Insider calls on Frank Kasimov, Co-Founder of Call Marketplace, to find out more about making money with pay per call. In this interview at LeadsCon in Las Vegas, discover what the call aggregator does, how it sets them apart from other pay-per-call companies, and why that translates into the best quality and highest payouts in ... Read More »

Lead Generation with Clickbooth

Lee Aho, VP of Advertising for Clickbooth

Heather Vale of Performance Marketing Insider speaks with Lee Aho, VP of Advertising for Clickbooth, at LeadsCon in Las Vegas. In this interview, discover what verticals they lead the market in, what they look for in affiliates, why sustainability is important. Also find out what’s new with Clickbooth, including their new platform, CB LEAP, how it will change the face ... Read More »

HasOffers and Distributed Leads

Cameron Stewart, General Manager of Tune and HasOffers

Heather Vale of Performance Marketing Insider sits down with Cameron Stewart, General Manager of Tune and HasOffers. In this interview at LeadsCon in Las Vegas, discover what the deal is with those kinda cool cubes, and what new announcement HasOffers made and how it will help them engage more of the leads gen space and help to distribute leads. Also ... Read More »

Invoca is Behind Pay-Per-Call Services

Amalia Beckmann, Customer Success Manager for Invoca

Who’s behind that pay-per-call service? What happens when you have two very sexy Canadians talking to each other? Heather Vale of Performance Marketing Insider talks with Amalia Beckmann, Customer Success Manager for Invoca, the company that provides the call automation platform for most of the pay-per-call companies you’re familiar with. In this interview at LeadsCon in Las Vegas, discover exactly ... Read More »

You Has Traffic? Yancy Naughton Buys Traffic

Yancy Naughton, Founder of HasTraffic.

Have traffic? Want traffic? Heather Vale of Performance Marketing Insider talks to Yancy Naughton, Bow Tie Afficionado and Founder of HasTraffic. In this interview at LeadsCon in Las Vegas, discover what HasTraffic does, as well as its sister company, WantsTraffic. Also find out what’s unique about the way they buy and sell traffic, what types and quality levels of traffic ... Read More »

Cookie Monster Gives Great Advice

cookie

Stressed about your job? Having an identity crisis? Not sure what direction your life is going? Fear not, friends. Beloved Sesame Street character Cookie Monster has the perfect advice for just about all of your post-college life angst problems. In a brand new clip released by PBS, Cookie sits down with several troubled 20-somethings to discuss their life woes. The ... Read More »

Track All Leads with LeadsPedia

Karl Norelius, VP of Sales for LeadsPedia, at LeadsCon in Las Vegas.

Heather Vale of Performance Marketing Insider talks to Karl Norelius, VP of Sales for LeadsPedia, at LeadsCon in Las Vegas. In this interview, discover how tall Karl really is, what’s up with the modern open-concept booth design, why they sponsor LeadsCon and what the LeadsPedia affiliate management and tracking platform does. Also find out how they unify and streamline your ... Read More »

Clef two-factor authentication