Posts in the CEO Interviews Category at Performance Marketing Insider

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Media Buying: Don’t Pay for Bad Traffic

ted1

Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in San Francisco. Discover what’s new on their full-serve platform and when you can take advantage of it. Viewable Impressions options allow you to achieve higher quality traffic as an advertiser, and [...]

How to Improve Email ROI

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Increasing your results with email marketing often includes testing and tracking analytics. Heather Vale Goss of Performance Marketing Insider interviews Senior Manager of Optimization and Strategy, Taylor Kennedy, and Optimization Manager Lauren Pitchford from MECLABS. In this interview, part two of four, find out what visual elements you should include in your emails, how many [...]

What Really Works for Email Marketing?

MEC LABS

We all want better results from email marketing, but you might not know what’s effective today. Heather Vale Goss of Performance Marketing Insider interviews Taylor Kennedy, Senior Manager of Optimization and Strategy, and Optimization Manager Lauren Pitchford from MECLABS, home of Marketing Sherpa and Marketing Experiments. These are the people that conduct the scientific experiments [...]

Clicky of Clickbooth Lounges at ad:tech

clickbooth

Ever wondered what the big orange guy thinks? Heather Vale Goss of Performance Marketing Insider lands an exclusive with Clicky from Clickbooth, who has never been interviewed before. It’s probably because he’s hard to hear, but that didn’t stop us because Lyndsie Ezell, Director of Public Relations, works closely with Clicky and understands everything he [...]

Lenny from LendingTree.com Parties in Vegas

lenny and heather vale goss

Ever wonder what goes on in a puppet’s mind? Heather Vale Goss of Performance Marketing Insider interviews Lenny, the ubiquitous green mascot from Lending Tree, about his activities at LeadsCon and in Las Vegas. In this interview, discover… well, not much, really, except where the mic goes when you interview a puppet (ahem!), what Lenny [...]

Make $10K A Day on Pay-Per-Call

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Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the second of two parts, find out what niches and verticals click-to-call work the best in, what demographics it attracts, and how and when affiliates get paid. Also discover how much control you have in the campaigns you [...]

Why Work with HostGator?

hostgator

With so many web hosting companies, it can be hard to make a decision about service providers. Heather Vale Goss of Performance Marketing Insider talks with Taylor Hawes, Chief Marketing Officer of HostGator about their position in the industry. HostGator has been in operation since 2002 and prides themselves on being reliable and easy to [...]

Andy Dhanik: Great Traffic, Great ROI, Great Price

Andy Dhanik and Heather Vale Goss

Heather Vale Goss of Performance Marketing Insider interviews Andy Dhanik, Director of Client Services at Engage:BDR about new developments at the company. Andy oversees a team responsible for operational processes including management of clients and campaigns, providing product-specific insight to direct response advertisers, and strategically aligning client needs with internal production teams. Discover how their [...]

Why Use a CDN?

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How can you deliver multi-media content across the globe at the speed of light? Heather Vale Goss of Performance Marketing Insider talks with Matt Levine, CTO of CacheFly, at the NMX New Media Expo in Las Vegas. The CacheFly Content Delivery Network ensures fast, reliable delivery of rich media. That means if you have a [...]

Affiliate Marketing Made Easy with CupCake

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In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE. Discover how it’s been made simpler than CAKE for the individual user, taking away the tools designed for larger-volume enterprises while still leaving what you need, including scalability, reliability [...]

Why Pay-Per-Call is Booming with RingPartner

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Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the first of two parts, discover what RingPartner is and how you can use their services to increase revenue, both as an affiliate and an advertiser. In some ways having customers call might seem old-fashioned, but Mike explains [...]

Ted Dhanik: How to Get Results from Mobile Advertising

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Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, at Affiliate Summit West. In this second part of a 2-part interview, discover whether you are better off using their full-serve or self-serve services, and why it benefits you for them to have more wallet share. Find out how mobile has changed [...]

Hit CPA Goals for Media Buying

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Heather Vale Goss of Performance Marketing Insider talks with Colleen Sumpter and Chad Anderson of Engage:BDR’s sales team to find out what sets their ad network apart from others. Since they work with a lot of performance advertisers, E:BDR is exceptionally good at helping marketers achieve their CPA or CPL goals. Their quality traffic is [...]

Hate Godaddy? Try Something Else

namecheap

What’s in a name? Almost everything when it’s your domain name. Heather Vale Goss of Performance Marketing Insider interviews Shawn Kwek, PR and Events Manager at NameCheap. Find out what they offer above and beyond the competition, including highly responsive customer support and email privacy. Their cost-effective suite of offerings includes domain registration, email accounts, [...]

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