Performance Marketing Insider

7things Media, a performance-based marketing agency turned 4 years old today. Originally based in London, they now have now expanded to the United States and are completely focused on professional performance marketing solutions for typically  brand clients. They have taken the industry by storm, winning awards on both side of the pond for their excellence [...]

Since the social media boom began, Twitter and Facebook have been the names the have led the way in marketer interest. Each has its own unique benefits to offer to advertisers, and each has brought great success to advertisers. This is in essence due to the kind of people that use these social networks, and [...]

Good news, despite not wanting to leave, a bunch of publishers were let out of Alcatraz Prison this week. I bet you didn’t know it: that Alcatraz Prison had been renovated specifically to house affiliate marketers and publishers. What did they do wrong? What got them sent to Alcatraz? What got some of the top [...]

If you were fortunate enough to be at ad:tech SF this past week, you could not have missed Engage:BDR. I’m not just saying this because they are our sponsor, or because they are an awesome company with amazing technology: but because they know how to have a good time and made the event a lot [...]

 Tipalti, the online automated global mass payment platform that makes it fast, easy and affordable to send payments to any vendor in 190 countries, today announced that the company has partnered with CAKE, the leader in real-time online campaign tracking, to offer affiliate networks, advertisers and brands a complete analytics and payment solution. The new [...]

SAN FRANCISCO, CA–(Marketwired – Apr 8, 2013) – Adknowledge announced today that it has acquired Montipay, Inc., doing business as SocialWeekend Labs, which operates a portfolio of popular Facebook and mobile apps and has built robust tools to help app developers acquire, engage and retain users.
SocialWeekend Labs is attractive for both its technology, which helps [...]

The mobile advertising market is a young one, but its growth is ever-present, showing impressive numbers on what seems to be a monthly basis. Usually, we see that the larger national brands in the US are the major contributors to the growth of mobile, sending quite significant chunks of their ad budgets to mobile advertising [...]

Sometimes, all it takes is a name change to make the world see what one’s true intentions are, and that becomes evident with the recent branding change for Shopping.com, a company that has been part of eBay’s network for at least 8 years now. When it began, Shopping.com was a place that consumers could go [...]

Today AdStation, Adknowledge’s email network channel, announced record high earnings being paid to partners using the company’s “AdStation Integrated” solution. Improved functionality, combined with mobile optimization and updated targeting algorithms, have combined to drive eCPMs higher than ever before.
“It’s all about the data,” said Matt Hoggatt, GM of Email. “We don’t just indiscriminately fire out [...]

Ask anyone about their inbox, and they will tell you that they receive quite a few emails each day from companies that include advertising content. A lot of people will tell you that they are annoyed by the amount of marketing content they receive through emails, while even more may tell you of the benefits [...]

Tokyo listed Adways Inc. has bought 13.8% stake in indian affiliate marketing company VC Internet Media.
The investment amount remains undisclosed. However Adways has the option of eventually hiking its stake to 66% over three phases by the end of this fiscal.
Last October the two had revealed their strategic and capital partnership to expand into the [...]

The technology that is offered to consumers now is in a constant state of change, and these consumers are still in the process of adapting to these endless changes. One of the notable adaptations that are being made is the immense shift people are making from watching television shows and movies on their actual televisions [...]

Seems that Facebook is about to launch a complete overhall of its design by making it look more “mobile” and extremely different. This could be the biggest design change yet? There have been rumors that this was going to happen, but stumbled somehow onto the new design by accident with a dummy account. Anyone else [...]

It has been well established that mobile is of the utmost importance in any successful advertising campaign today. Just as it has happened with digital marketing on desktop platforms, mobile is not evolving into many different forms of marketing, and more options are opening up. However, what may be most important is considering how mobile [...]