Performance Marketing Insider

As you can tell by the absence of leaves on the trees, autumn is coming to an end, and that means that the holidays are just around the corner. With the holiday season comes shoppers, which essentially means it’s a big time of the year for marketers. Just like holiday shoppers, marketers will take all [...]

As is common knowledge with digital marketers, Google does everything it can to keep its spot at the top, in the minds of its marketing clients. They are constantly making improvements to their advertising offerings, which have always brought in great results anyway. These improvements that they make to their advertising platforms are always welcomed, [...]

Every now and again, there is a lot of talk about mobile optimization and its benefits. Optimizing for mobile is important, and there are many people that have still not done everything they can to optimize their websites or marketing content for mobile web platforms. However, the number of mobile optimized sites and content is [...]

NEW YORK, NY – The lead gen industry is a billion dollar business, with ad revenues increasing from $1,322 billion in 2010 to $1,522 billion dollars in 2011. Nevertheless, 72% of marketers say that getting high quality leads represents a major challenge (MarketSherpa). ReviMedia presents a new infographic summing up trends and developments in the [...]

Clickbooth is not the first network to settle with the FTC, but their fine of $2M is the largest fine yet.  Clickbooth attributes this to the fact that they are the largest network and worked the hardest to establish workable industry standards.  In a letter from Clickbooth’s CEO, John Lemp, the company announced today that [...]

In order for any digital or internet marketing to take place, placement of advertisements and marketing tactics need to be taken into consideration. All that is the internet relies on the functionality of one thing: the internet browser. Everyone who has ever seen a commercial or visited a web page is aware of the biggest [...]

There are plenty of things that a good marketing career relies on, but the near future of marketing is apparently going to rely heavily on DMPs. At least, that is what a recent ClickZ article tells us, in their reporting of information from a study conducted by the IAB and Winterberry Group, who are “strategic [...]

What do we all think of print advertising these days? The general consensus is usually that of course print media has taken a hard hit from internet marketing, but it certainly has not fallen too far from years in the past. Internet marketers usually find that advertising on the web is far more successful than [...]

There are countless benefits to some of today’s social media marketing techniques, such as Sponsored Stories and Promoted Tweets. They allow marketers to put their advertisements right where internet using consumers are spending most of their time anyway. If they do not receive a click, then they still are noticed, because often they are hard [...]

Today, we find that Facebook is continuing on their journey to becoming a favorite, go-to place for marketers to see results. Facebook has for a while been building up their marketing reputation, but more recently they have been working on the success of Pages. These pages allow for anyone to run a functional marketing campaign [...]

There are many social networks in the digital world that marketers are using to get their respective messages across to the masses. There is no doubt that Facebook and Twitter have been the networks of choice in recent months, and the other networks have found that they had some catching up to do. Well today, [...]

It seems that the Arkansas Attorney General, Dustin McDaniel is looking at Selling Source, Partner Weekly and Money Mutual, all based out of the same address in Las Vegas, for aggressive advertising practices. According to the the Attorney General, they’ve been using Montel Williams to push pay-day loans in the State of Arkansas, among other [...]

Just as smartphones did after their first appearances years ago, tablets are growing in popularity at a rapid rate, and they are beginning to become a crucial consideration in digital marketing. As people are reaching the web in a growing number of ways, desktop digital advertising solutions are not going to necessarily create a successful [...]

A huge chunk of new things happening in digital marketing these days are occurring in the mobile world, as many opinions point toward the eventual takeover of desktop by mobile. While I think that will be very unlikely to hold true, it is hard to deny the growth that mobile has been showing in the [...]