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Facebook is now #1 Site for Desktop Video Views

facebook_money

In what will undoubtedly be a surprising turn of events for many, YouTube has been bumped off the top spot for video views online.  According to ComScore, Facebook displayed about a billion more video views than YouTube last month.  The big move is primarily a result from Facebook’s fairly new ‘auto-play’ feature that has videos [...]

FTC is called out by the Wall Street Journal

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Search engines have gotten a lot of flack about the way their ads are displayed on the search results pages.  The primary complaint has been that the ads look too similar to the organic results, which can cause some confusion to users regarding what they are clicking on.  The FCT has issued several statements and [...]

Google AdWords gives Mobile Text Ads a Facelift

google

Using text only ads on a mobile device is still quite popular, and surprisingly effective.  In addition, since they are so simple to make, they are chosen by many marketers who are just looking to get their message out there quickly.  Google has recently announced that they are giving these ads a bit of a [...]

Study Proves HTTPS Essential for SEO

negative-seo

It has been around a month since Google confirmed that they factor in the security of websites for their search rankings.  Since that time, many people have been updating their sites to the HTTPS standards, but until now, nobody really had much of an idea about how important this is.
Search Engine Land has analyzed the [...]

Google+ Now Allows Interactive Polls to be Posted

Google+ has officially launched a new feature for their users.  Users can now create custom, interactive polls and put them directly on their live stream.  These polls can be anything from a simple Yes or No question to a multiple choice option or even ask viewers to vote on something.
Polls like this are something of [...]

Study Shows how People are using Google Differently

Google Slap

A study was recently released from Mediative, which looked at the way people today are using Google for search.  The information was compared to data from the past 10 years so see how people’s search habits are changing.  This study used eye tracking software, which analyzed where people were looking while performing different search related [...]

Facebook Has Won over $2 Billion Against Spammers

facebook

If you’re thinking about trying to buy Facebook ‘likes’ for your business, you might want to think twice.  Facebook has been seriously trying to crack down on these ‘like spammers’ for some time, and according to a recent post made by Facebook’s Site Integrity Engineer, Matt Jones, they have actually successfully sued individuals and companies [...]

Study Shows Companies Harnessing Power of Content Marketing

content_marketing_01

A new study has been released from the Content Marketing Institute, and it shows that many companies are becoming more aware of the importance of having high quality content on their websites.  Last year, the report found that only nearly half (49%) of brands did not yet have a content marketing strategy.  This year, however, [...]

Google AdWords Launching Multiple New Multi-Screen Formats

One of the biggest hassles of using AdWords is the fact that you had to create specific ads for each size, unless you wanted to use generic text ads.  This was made even more difficult by the fact that you had to come up with unique ads for different screen types, such as PC, tablet [...]

Quick Answers from Google becoming Far More Common

Google Slap

The quick answers feature from Google has been a concern for many website owners since it launched.  This feature, if you are not yet aware, provides direct answers to people’s searches. There are a number of easy examples of when this is displayed.  If you type in “Who was president in 2000” you will see [...]

InMobi Offering Guaranteed Outcomes for Mobile Ads

mobile advertising

All marketers know that there is risk involved when running an advertising campaign.  They can be expensive, and if the customers don’t come, you may be out a significant amount of money.  In what seems to be an industry first, however, the ad network InMobi is offering guaranteed results to their customers.
Upon launch, they are [...]

Cake For Network Rebrands and Grows!

cake

New Release Raises the Bar for Enterprise Performance-based Marketing Technology
Newport Beach, Calif. – September 29, 2014 – CAKE, the digital marketing software division of Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ), today announced the next evolution of enterprise performance-based marketing solutions with a new release of CAKE for Networks. CAKE for Networks is an industry-leading SaaS-based affiliate data [...]

Google Required to Make More Privacy Policy changes in Germany

The Google Building

In what seems like an endless list of demands by government agencies in Europe, Google is going to have to make even more adjustments to their privacy policy practices.  This time, Germany’s data-protection regulator, Johannes Casper, is telling Google that they need to update and limit how they use the data gathered from all their [...]

Atlas Ad Program Officially Announced by Facebook

facebook

Facebook has finally formally announced that they will be offering a new “ad-servicing platform,”  which is named Atlas.  The program will allow Facebook to compete directly with Google’s DoubleClick network.  While Google has a major head start in this area, many believe that the Atlas platform will be able to pull a significant amount of [...]

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