Performance Marketing Insider

The Yahoo! Board of directors has reportedly approved a deal to pay $1.1 Billion in cash for Tumblr, the popular blogging site which also fronts as the biggest porn site in the world.  This move has been rumored about for the past week or more, but it has now been reported in the Wall Street [...]

Everyone knows that word of mouth advertising is among the most effective type available.  When your friend tells you to try something new, you’re far more likely to give it a shot than if you simply see a commercial with some random actors trying to explain why they love the product.  The problem for marketers [...]

The enhanced ad campaigns released earlier in the year have been slowly picking up speed as some of the early adopters have announced the results they are getting.  With the latest announcement from Google there are now over 2 Million unique campaigns using the enhanced features and most of them are very happy with the [...]

Engage:BDR, the #1 performance marketing display network in the world, has announced that they have opened inventory that reaches over 50 million unique female visitors, age thirty-plus, to media buyers.
Engage:BDR has long been the leader for targeted media buys, and with this huge inventory selection open, this is a unique opportunity that you will not [...]

With all the payment issues in the industry, it’s good that a company continues to try to attract the top-notch publishers with unique opportunities. Despite having one of the top growth years ever, AdStation by Adknowledge continues to try to recruit new publishers who haven’t tried their revolutionary system.  In order to help improve your ROI [...]

For the first time ever spending in the retail e-commerce has been above $50 Billion in two consecutive quarters.  This is yet another interesting statistic which shows just how quickly people are moving their spending from traditional brick and mortar stores to online options.  The report from comScore showed that there was $50.2 Billion in [...]

It is really no surprise that congress is finally taking up the issue of applying sales taxes to e-commerce sales.  Honestly, many people are surprised it has taken them this long.  If the house passes the “Marketplace Fairness Act” which they are expected to vote on within the next few weeks there will be some [...]

In what is shaping up to be one of the most active months in history for Google’s SEO team they have just announced late Tuesday evening that they took action against thousands of link selling sites.  These sites which build up networks of well ranked sites and sell links to people have become quite popular [...]

Nielsen and ABC today announced the network’s participation in Nielsen’s first-ever trial to expand its Nielsen Online Campaign RatingsTM solution to mobile. Quickly emerging as the standard for online campaign measurement, Nielsen Online Campaign Ratings measures the audience of digital advertising. Incorporating mobile apps will significantly extend the solution’s coverage footprint, which currently includes computer [...]

No, I am not obsessed with Matt Cutts. I barely even know him. We once shared a drink and then… well. that’s another story…Google’s head of search spam, Matt Cutts, released a video to help answer many of the questions webmasters have been asking over the past several weeks.  He focused primarily on what webmasters [...]

Austin, TX (PRWEB) May 09, 2013- The Affiliate Summit Pay It Forward Scholarship program was started by conference founders Missy Ward and Shawn Collins to make the education and networking experience of Affiliate Summit available to affiliates who might not otherwise be able to attend.
The most recent event, Affiliate Summit West 2013, had over 5,000 attendees [...]

Google’s man in charge of stopping SEO spamming, Matt Cutts, confirmed that the changes in many people’s web rankings were not the result of a new Penguin update.  In addition, he confirmed that there was a major penguin update coming out in the next two or three weeks.  The odd thing is he said it [...]

Despite all the complaints and criticisms users have made since the Facebook Home app was released, it has continued to grow in the number of users. In just under a month it has reached the 1 million downloads mark, which is significant for a number of reasons. First, it shows that Facebook users are willing [...]

WordPress has long been the number one platform when it comes to creating and managing blogs, and with the recent release of the top 100 blogs from Technorati, they are continuing to grow.  Each year when Technorati releases their list of the top 100 blogs it comes with a lot of great information not only [...]