Posts in the Industry News Category at Performance Marketing Insider

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Ad Fraud being Used against Competitors Ads


Everyone knows that advertising fraud is a major problem in the digital marketplace.  While the bulk of ad fraud is of the type where someone is displaying ads to a bot in order to make money, there is another type that might be even more of a concern to many marketers.
According to a recent article [...]

Google Rolls out Update to Local Search Algorithm


Over the past few days it has been confirmed that Google has made some pretty significant changes to the way the local search results are determined. This algorithm update has no official name from Google, however, it has gotten the nickname of the ‘Pigeon’ update from major search engine news site, searchengineland.  Whatever you want [...]

Yahoo Purchases Flurry to help grow Mobile


It was recently confirmed that Yahoo has purchased mobile company, Flurry.  While the price has not yet been confirmed, it is rumored to be above $350 million.  Flurry is a mobile ad network that is already established and able to help grow Yahoo’s mobile platform outside of their own web properties.
Since Flurry operates their own [...]

Pinterest Partnering with Shopify


Pinterest is already one of the most effective marketing tools for many people.  The site lends itself well to showing potential customers interesting ways to use products, or give them ideas on what products they may like.  In an attempt to take advantage of this fact, Pinterest has recently announced an agreement with the popular [...]

Triggit does Dynamic Retargeting to Native Ads


Triggit has been the advertising retargeting partner for Facebook for quite some time now, helping to improve the overall effectiveness of the social giant’s ads.  According to a recent announcement, they are now partnering with several new premium publishers to help bring these same benefits to top sites and brands across the internet.
While the specific [...]

Facebook to Allow Marketers to Target Ads Further


Facebook has been a leader in providing markets the ability to advertise directly to people only with very specific interests.  With their advanced marketing systems you have been able to display your ads only to people who ‘like’ certain things, or only those who fall into a specific demographic.  In the last couple days, they [...]

Clickky Launches CPE for Mobile Apps


Clickky has recently announced that they are moving their CPE (Cost-Per-Engagement) advertising program out of beta, and opening it up to all app developers.  This CPE system allows advertisers to pay for each new user that is active in the app, rather than simply installs it.  This is an innovative new option for performance marketing [...]

Italian Government going after Google


In what seems like a never ending battle between Google and European countries, another attack has been made against the search giant.  This time Italy is telling Google that they must be more transparent to users about how search history and other digital data is being used to help display ads.  In addition, Italy wants [...]

Clickbooth Thinking too small for ASE NY?


I have to say I was pretty shocked when I heard of Clickbooth’s plan to start Thinking Smaller for their Affiliate Summit East events. I mean this is a company that prides itself in a good party – Open bar, 3,000+ people, line around the block types of parties.
Pretty sure they have caused more hangovers [...]

Schaaf-PartnerCentric Acquires Paulson Management Group


Schaaf-PartnerCentric, a leading affiliate program management agency, has recently announced that they have acquired Paulson Management Group, Inc.  The financial terms of the agreement have not been disclosed at this time, but the two companies will operate out of the existing main offices of Schaaf-PartnerCentric, in Austin, Tx.
The combined company will be managing over 75 [...]

Pseudonyms Allowed on Google+


Google+ has finally removed their restriction that said people were only allowed to use their real names on the social network.  In addition to opening up the floodgates on pseudonyms, they also issued an apology for taking so long to do this.
In the announcement, they said, “When we launched Google+ over three years ago, we [...]

Major new Study into Advertising Bot Fraud Launched


According to a recent press release, the Association of National Advertisers (ANA) and White Ops are joining forces to conduct a joint research study into the topic of bot fraud.  As you have likely noticed, the estimates on how much fraud exists in the digital advertising industry vary greatly from one announcement to the next.
While [...]

Ed Magedson founder of facing Criminal Charges

Ed Magedson, founder of Ripoff Report

According to recently unsealed court documents, (ROR) and its founder are under investigation and may face criminal charges for a conspiracy that includes extortion, obstruction of justice and witness tampering in connection with a 2011 murder trial of Tracy Richter, who was the ex-wife of one of ROR’s most vocal critics – Michael Roberts.
Ben [...]

Google is back in China again


After about a month of being totally blocked in China, Google is back up and operational.  In the time leading up to the 25th anniversary of the Tiananmen Square pro-democracy protest, and the massacre that took place there, Google and a number of other web services have been completely shut down.
According to the Chinese government, [...]

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