Performance Marketing Insider

ADOTAS – Pocket-dials and accidental clicks account for the majority of calls businesses receive directly from mobile display ads, according to a report from online and mobile ad company Marchex. In its new MPULSE report, the company (which provides technology designed to block spam calls and exceptionally short calls) looked at 200,000 inbound phone calls [...]

WordStream has released an interesting InfoGraphic that shows how Facebook’s advertising services compared up to Googles enormous Display Network. If you didn’t know, the Display Network for Google is a Goliath and has properties like YouTube, Gmail, Bogger and of course Google itself. Is it possible that Facebook which is much smaller in perspective, doesn’t [...]

MultiChannel News: Microsoft’s Xbox 360 was the top non-PC platform for viewing professional digital video content and ads in the first quarter of 2012 — beating out iPad, iPhone and Android devices — although such gadgets represent only 4% of total online and mobile views, according to ad-management firm FreeWheel.
Xbox captured 28.2% of all non-PC/Mac [...]

According to a new study by the fine folks at the Yankee Group, we should all be looking at Brazil, India and China when it comes to mobile advertising growth. According to their study, by 2015, mobile ad spending will be about $6B in those three countries combined, while the US will stop growth to [...]

Performance Marketing Insider has learned that Epic Direct, formerly known as Azoogle, is currently being slated for closing and they are having discussions of bankruptcy. As of Wednesday, their entire staff has been laid off and a spokesperson with the company has confirmed that the company is currently winding down — and no more publisher [...]

As a follow-up to the rumors yesterday, online marketer Brian Weiss was killed by his investment partner Gary Zalevsky yesterday. While many the events surrounding the killing have not been revealed, there has been much speculation that Mr. Zalvesky who was already terminally ill with stomach cancer, was upset about investment monies that were lost.
According [...]

Please note this story was written hours before there was much known. We have learned since that the person involved was one of Mr. Weiss’ business investment partners Gary Zalevsky — and the events surrounding this story get more like a crime novel involving Russian money, offshore investments and illegal transactions.

There is breaking news that [...]

According to Greenlight digital marketing agency, if Facebook launched a search engine tomorrow, they would immediately have at least a quarter of the entire global search engine market. This has to scare Google, as it would immediately be a huge threat to Google’s search engine dominance.
“These stats therefore suggest Facebook could capture around 22% of [...]

DataPop, a fast growing digital marketing technology company, is generating dramatic increases in sales for marketers and ad agencies using its Creative Science ad platform. Introduced last year, the patent-pending platform is optimizing more than $100MM in advertising spend for many top agency and technology partners and leading consumer brands. By creating custom ads that [...]

Calling internet gurus Frank Kern, Andy Jenkins, Mike Filsaime and Anthony Morrison, the Syndicate of a “Scam World,” the online magazine The Verge has written a huge expose of Internet Marking programs.
The Verge holds nothing back, calling claiming that guys like Frank Kern are nothing more than “modern snake oil salesmen.” The magazine links some [...]

Experian has announced that they are selling at a heavily discounted price PriceGrabber, LowerMyBills and ClassesUSA for to a little known Indian-based marketing company Ybrant Digital. The companies were bought in 2005 for a total of almost $900M, but will be sold off for $175M to Ybrant Digital. All companies recently have been considered long [...]

Cutting Edge Media, Inc., announced today that Peter Wilson has resigned from his position as President and Chief Executive Officer to pursue other interests.  Wilson will be succeeded by Jay Eshleman, who currently serves as Chairman and will take on the additional title of interim CEO.
“Cutting Edge has successfully navigated some challenging dynamics over the [...]

Engage: BDR, already a growing name in the performance marketing industry has launched its new Real-Time Bidding (RTB) platform First Impression. According to the company, First Impression is “first platform to provide customers with direct access to publishers’ inventory in addition to engage:BDR’s exchange traffic.” The platform allows media buyers direct access to publishers inventory, [...]

The Associated Press and Fotolia, one of the world’s leading microstock image companies, today announced a collaboration giving customers access to millions of royalty-free images.
Starting today, AP Images customers will be able to buy editorial, rights-managed and royalty-free images, including millions from Fotolia, on APImages.com, solidifying its standing as the industry’s first one-stop-shop for all [...]