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Clickbooth Partners with Invoca

Lee Aho, VP of Advertising for Clickbooth

SARASOTA, Fla.–(BUSINESS WIRE)–Clickbooth, the exclusive performance network, announced today it has selected Invoca’s Call Intelligence Platform to bring the value of calls to its pay-per-call division, enabling Clickbooth to measure and maximize calls as easily as clicks. Invoca’s platform will enable Clickbooth to easily track all costs and revenue associated with their clients’ pay-per-call campaigns. As a leader in the ... Read More »

Adult Affiliate Marketing: Pop-Unders Vs. Banner Ads

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Competition is fierce in the world of adult affiliate marketing. New affiliates enter the scene every day. It makes sense; the adult industry remains strong in the face of economic downswing, political shifts, and changes in social awareness.  Humans are driven to mate, and pornography tricks the brain into thinking that the body is having sex with the people on screen. ... Read More »

Ashley Madison Founder On the Run

Noel Biderman, Ashley Madison

The founder, owner and CEO, of cheating website Ashley Madison, is stepping down in the wake of the embarrassing information about the company discovered after the massive data breach this past month that revealed all the names of men who were seeking affairs, plus other dirty information including that almost all the accounts for women were fake set up by the company. Avid Life ... Read More »

FTC Can Regulate Cyber Security Says Courts

The FTC Building

The FTC has been taking upon itself in the past several years to become the ‘police’ of commercial cyber security.  They have filed cases against a variety of companies related to lax security practices.  The highest profile case was against Wyndam hotels, accusing them of maintaining insufficient security measures on their data, which allowed three separate breaches (by Russian hacker ... Read More »

Facebook Takes on Video Piracy

Freebooting

Facebook has long been accused of ignoring an issue where people would take other people’s videos and repost them on the social network as their own.  This was an easy way to get a lot of likes and shares, which can lead to a lot of new followers for a given page.  The process is known as “Freebooting.” According to ... Read More »

Facebook Takes on Siri with M

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Facebook has announced that they are looking to get in on the digital personal assistant game and are testing a service called “M.”  The service will be a part of the Facebook Messenger and will be able to answer questions, provide recommendations, make plans and much more.  It is clearly meant to compete with Apple’s Siri, Google Now and Microsoft’s ... Read More »

New Tool in Battle Against Fraud Announced by White Ops

fraud

A new tool has been announced by White Ops that is said to help fight against online fraud.  White Ops is a well known leader in the battle against online fraud and browser automation and this new tool expands their already impressive portfolio of high quality tools for digital marketers.  This latest edition is being called, “White Ops MediaGuard.” This ... Read More »

Ad Blocking Coming to iOS 9

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Mobile ads have been getting more and more popular over the last several years.  With millions of people moving away from PCs and toward mobile devices, marketers have been increasing their ad budgets in this area.  One nice thing about mobile advertising is that people didn’t really have the ability to block the ads like they do on their PCs.  ... Read More »

IAB Releases Excellent Mobile Ad Numbers

Mobile-Phones1

The Interactive Advertising Bureau (IAB) has recently released their full report on mobile advertising revenue for the year 2014.  While everyone knew that mobile ads have been growing at a rapid rate, this report confirms that it is even bigger than many expected.  The report found that mobile ad revenue reached a record $34 Billion over the year.  That is ... Read More »

Feds Going After YouTube Celebs

Tom Cassell, YouTube Gamer Celebrity may be under Investigation by the FTC for failing disclose paid sponsors.

Over the past several years YouTube celebrities have been popping up all over the place.  One of the biggest niches for ‘YouTubers’ is people who record themselves playing video games while talking about what they are doing.  They then publish the videos to YouTube and often get many millions of views.  People playing games ranging from Mine Craft to Call ... Read More »

Sanford Wallace Going back to Prison but Still Spamming?

Sanford Wallace Going to Jail?

Sanford Wallace, Las Vegas Club Promoter and former mass spammer, known as one of the “Spam Kings,” is going to prison. Wallace, 47 has pled guilty to sending 27 million messages to Facebook users, by hacking into their accounts and then tricking other users into sending their password. Since he has plead guilty, he faces up to three years of ... Read More »

Sex Doesn’t Sell Says Study

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If you do any type of marketing at all you’ve heard the phrase, “Sex Sells” in the past.  It is one of those things that almost goes without saying because everyone just knows it is true with just about all products.  Want to sell more of something?  Have a pretty girl in a bikini hold it!  According to a recent ... Read More »

FTC Kills Affiliate Work at Home Scam

Affiliate Marketers Go Down

The FTC has recently filed court orders against 18 marketers who were cheating US and Canadian consumers out of more than $7 related to a shady ‘work-at-home’ deal.  The defendants conned many consumers into believing that they were going to be able to make money from home by simply referring local merchants to a money-lending service.  Unfortunately, the money lending ... Read More »

Teens Spending Twice as Much Time on Mobile than PC or TV

as-seen-on-tv

A lot of talk is given to the rapid growth of mobile devices over the past years.  A new survey has recently been published, however, that shows just how much time young people are spending on mobile devices and why they are essential marketing tools.  The survey was conducted by the Refuel Agency where they asked young people aged 16 ... Read More »

Clef two-factor authentication