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Email Marketing More Powerful than Previously Believed

email

Marketers have long known that email marketing was one of the best tools they had to work with.  A recent survey from Ask Your Target Market, however, has shown that it may be even more effective than previously believed.  They found that in addition to building relationships with customers, email marketing is very effective at [...]

Amazing CPC Deals Coming Soon!

money

In Google’s quarterly earnings report, it was reported that some of the drop in profit was due to the cost per click of ads is continuing to drop. This drop in CPC prices is expected to continue in the coming years, and with Facebook likely launching their own mobile ad network, that price drop will [...]

Facebook May Compete with PayPal

Facebook Hates Upworthy

Facebook has, according to the Financial Times, been working on getting authorization from the central bank of Ireland to become an “electronic money institution,” and they are getting close to approval.  This is necessary for the social giant to start processing transfers and payments throughout all of Europe.  The services they are likely to offer [...]

Facebook to Launch Mobile Ad Network

Facebook Privacy

It is certainly no secret that Facebook has been betting heavily on mobile ads in recent years.  In the 4th quarter of 2013, they brought in $1.25 billion in mobile revenue, which is over half the total ad income.  According to recent reports, it seems that they will be doubling down on the mobile ads.  [...]

Survey Shows Customers Want Ad Personalization

1

A new survey has been released from the etailing-group, MyBuys, which found that most customers like having cross-channel personalization.  The results of the survey suggest that people prefer to see advertisements on websites, in email, and on other digital properties that match up with their specific interests.  This is possible, of course, only by gathering [...]

Apple, Google, Intel & Adobe Off to Court for Wage Collusion

11

Some of the largest tech companies in the world including Google, Apple, Intel and Adobe will have to go to civil court to defend themselves against charges of wage collusion.  The companies are accused of attempting to limit the pay of employees by agreeing to not recruit engineers from one another.  Several companies who were [...]

LinkConnector Expands with Pay Per Call Options

LinkConnector has been a leading performance marketing network for a number of years, matching up high quality affiliates with their merchant partners.  They have recently announced that they will be expanding the services they offer by partnering with Invoca (formerly known as Ring Revenue).  With this partnership, LinkConnector will be able to offer cutting edge [...]

Digital Ad Spend tops Broadcast TV for First Time in 2013

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In a recent report from the Interactive Advertising Bureau (IAB) it has been confirmed that online advertising revenue has actually surpassed the revenue brought in from broadcast television ads. This is the first time that has occurred in history, making this quite a significant milestone in digital advertising.  Digital ad revenue went up by 17% [...]

Google Drops Keyword Data from Paid Search

Matt Cutts Google

It has been nearly a year since Google updated the majority of their search traffic to go over a secure connection.  For marketers, the downside of this was that they would lose the referrer data, which was relied on heavily for keyword research and optimization.  Since that time, those using the AdWords program still got [...]

ClickBank Launches Mobile Ad Network SDK

clickbank

ClickBank recently released the “Pytch SDK” for mobile ads.  This allows people who promote ClickBank products to quickly and easily integrate a variety of types of mobile ads into their iOS or Android apps.  Mobile app advertising has become very popular, and very successful for many industries.  Having the SDK available will allow anyone who [...]

Facebook Fights Spam Posts

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Facebook has recently confirmed another update to their news feed algorithm.  This update was done to help combat the ‘like-baiting’ that is so common throughout the Social Network today.  Like-baiting posts come in many different forms, but are essentially made only in an attempt to get massive amounts of ‘likes’ and/or shares.  For example, posting [...]

Content Marketing is Not Advertising

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In the world of internet marketing everyone is looking for the best way to get rich as quickly as possible, with as little work as possible.  While there is no shortage of options to choose from, very few of them ever provide the promised results.  One of the biggest trends in digital marketing today is [...]

Interactive Advertising Bureau Welcomes Fraudlogix

The Interactive Advertising Bureau is a membership organization of media and technology companies, which are involved with interactive marketing and advertising.  The 600+ members of the organization work to analyze best practices in the digital marketing world, and make recommendations to fellow members, as well as those outside the group.  Their primary goal is industry-wide [...]

New Video Ad Fraud Costing $10 Million per Month

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While the digital marketing industry is finally starting to take the threat of ad fraud seriously, it is clear that they will have quite a fight on their hands.  Ad software firm TubeMogul has recently announced that they identified three new bots, which were using entirely new technologies which targeted videos for view fraud.  The [...]

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