Facebook has recently announced an algorithm change to their news feed that will have you seeing fewer of the ‘click bait’ stories. You have undoubtedly seen thousands of stories that tease you with vague information such as, “Two NBA superstars get in fight. You won’t believe over what, click here to find out.” These types [...]
Industry NewsHome » Archive » Industry News
Most marketers are always on the lookout for that ‘next big thing’ that will let them get their brand in front of a target audience. While it is definitely a good idea to be looking for new and innovative systems, this sometimes causes people to miss out on using established services that still have a [...]
Everyone knows that they need to be careful with their passwords, and do all they can to keep hackers out of their systems. Most people, however, have something of a sense of confidence because unless you are doing something stupid, you aren’t really that likely to get hacked. After all, for most people, hackers just [...]
Blogging has been an excellent way for companies of all types and sizes to interact with their customers, and get some great SEO benefits. According to a recent study conducted by the University of Massachusetts Dartmouth Center for Marketing Research, however, it appears that companies that make up the Fortune 500 are beginning to focus [...]
Marketers have been able to display ads for app installs or re-engagements on Google’s mobile ad platform, AdMob since last June. Apparently Google likes the results they are getting, because they are now rolling these types of ads out globally.
Marketers will be able to display advertisements to try to get people to either install a [...]
Some pretty interesting information according to Affiliate Summit’s AffStat that claims, among other things, the majority of affiliates are married men making less than $20k a year? Adknowledge was nice enough to turn this information into a handy info graphic that really surprised me, not just because it makes the claim that the majority of affiliates aren’t [...]
According to a recent report from Digiday, Facebook has made a change to their advertising standards, which will allow marketers to target the same people more often with ads. In the past, marketers could only show the same ad to individuals who have not liked their page once per day. The updated rules now allow [...]
Google has gotten its first major victory in a patent infringement case that has been going on since 2011. In a 2-1 decision by the U.S. Court of Appeals for the Federal Circuit in Washington, the $30.5 million fine that Google would have had to pay to Vringo has been overturned.
Vringo filed a suit back [...]
There has been a lot of talk recently about how bots and automated programs are having a major effect on the marketing and advertising industries. According to the latest Securities and Exchange Commission (SEC) report from Twitter, however, bots are very active on their social network as well. According to the filing, about 8.5% of [...]
The FDA has been asked by 29 U.S. States to strengthen regulations concerning e-cigarettes so as to make sure that young people are better protected from nicotine addiction.
Attorneys General from all over the United States have signed the letter that asks the Food and Drug Administration to limit marketing and advertising for electronic cigarettes as [...]
Facebook has officially launched a new ad reporting feature that will help marketers to track the effectiveness of advertisements across multiple platforms. The new reporting, they say, will help marketers to see the true conversion rates of their Facebook ads.
In the announcement, they showed just how important this can be by revealing that when an [...]
Google has recently announced that as of late September, anyone who uses their AdWords program will lose the ability to target exact match searches only. From that point on, marketers will be required to also target close variants of the keywords they are interested in. This, of course, is upsetting many marketers who rely on [...]
You may remember reading about a major spam operation that involved emails being sent out attempting to defraud consumers by making them believe they had to register for specific health insurance. The messages claimed that because of the Affordable Health Care Act (aka Obamacare) people were required to sign up immediately or face fines or [...]
In what many marketers will consider another attack on email marketing, Google has just announced that they will be moving the unsubscribe link from the bottom of messages up to the very top. The move, which they announced in a Google+ post, will make it easier than ever for people to quickly unsubscribe from marketing [...]