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First Ever Pay Per Call Conference Announced


The online ‘Pay Per Call’ marketing industry is among the fastest growing and most effective marketing strategies today. Here at PMI we’ve written a lot about how many millions of calls (and sales) are being generated with this type of advertising quite a lot.  To make it even better, many reports are saying that we’re still at the very beginning ... Read More »

InMobi First to Guarantee 100% Mobile Viewability


InMobi is one of the industry’s leading mobile advertising companies and they have just come out saying that they will be guaranteeing 100% viewability on all their mobile ad campaigns.  This is a major move that is quite timely given the fact that there have been so many reports coming out lately about issues related to ad fraud. Their viewability ... Read More »

Most Like Google Hangouts Update


A couple weeks ago Google rolled out a new update for the Google Hangouts platform.  This was one of the larger updates it had seen and adjusted the way it looks and feels for the callers.  If you haven’t used Google Hangouts, it is a popular way to host conference calls online.  You can have users speaking or just listening ... Read More »

David Skinner named VP of Strategic Alliances & Partnerships for Merkle


Merkle is one of the leading performance marketing agencies and has recently announced an important new player joining their team. David Skinner will be joining the team as the Vice President of Strategic Alliances and Partnership Structure.  He will be responsible for creating and managing the partnership structure for Merkle, including working directly with marketing and ad tech companies. With ... Read More »

New Ad Formats from YouTube Rolling Out to All AdWords Users


YouTube has been beta testing ad formats specifically for shopping over the last several months and apparently they believe them to be a big success.  The ads, known as TrueView for Shopping, have moved out of beta and are being added to the list of options for all AdWords users. The ads allow merchants to display their products within videos ... Read More »

Tradedoubler Profits Shrinking?


TradeDoubler is one of the larger affiliate networks in the world and has recently released a progress report for 2015 that shows their profit margins are shrinking.  The most up to date information shows a gross margin of 20.5%, which is down from 22.1% during a similar time last year.  The 20.5% margin is still fairly good overall and not ... Read More »

In-Pin Search Launched by Pinterest


Pinterest has just launched a new feature that could make the platform far more valuable to marketers than ever before.  The ‘In-Pin’ search allows users to focus on one area of an image and search for information or images related to it.  For example, if you post a picture of a bedroom set, the users will be able to highlight ... Read More »

Major Increase in Programmatic Advertising for YouTube


Programmatic advertising continues to be the ‘quiet leader’ in the advertising world.  It is used by most companies but it really doesn’t get nearly as much attention as other options out there.  Google has just announced, however, that they are seeing a huge increase in the programmatic ad budgets for their top brands on YouTube. For Q2 2015 the top ... Read More »

WordPress Now Runs 25% of Global Websites


WordPress has been the most popular content management system in the world for quite a long time now, but according to a new report from W3Techs they have recently broken a new record.  The CMS now powers 25% of all the websites in the world. This is quite a remarkable feat considering just how many other content management systems there ... Read More »

DigitizelQ Acquired by KSIX Media


DSIX Media has just completed the acquisition of the lead generation company, DigitizelQ.  DigitizelQ will continue to run under the established brand name, at least for the time being.  They will operate as a subsidiary of KSIX.  The company, however, will get new leadership with Carter Matzinger taking over as president.  Matzinger was a founder of KSIX Media. Matzinger said ... Read More »

Study: Click-to-Call Mobile Ads up to 60 Times More Effective


In the past few years mobile display ads have gone from barely a blip on the digital ad reports to one of the most significant marketing categories.  This, of course, is largely due to the exposition in popularity of smart phones during this same time period.  While there is no doubt that this type of advertising is effective, many people ... Read More »

Samantha Brachat Named New Head of AffiliateWire

Samantha Brachat

AffiliateWire, which is the affiliate marketing division of the ecommerce company RevenueWire, has just announced that Samantha Brachat is joining the team as the new leader of the affiliate system.  Her official position is the “Senior Director of AffiliateWire” where she will lead the already successful division forward. Brachat has well over ten years of experience in the performance marketing ... Read More »

Constant Contact Bought for $1.1 Billion


One of the larger email marketing platforms, Constant Contact, is being acquired by Endurance International Group for about $1.1 Billion.  Endurance International Group is a large technology solution provider that has reportedly been looking to expand their already successful marketing platforms. Constant Contact has been a fast growing email marketing company that has been advertising heavily to small businesses with ... Read More »

Skimlinks Affiliate Network Partners with Publishers for Ad Targeting Benefits

Skimlinks' Alicia Navarro

When it comes to ad targeting most people feel that they need to turn to the big players like Facebook, Google, Amazon, Twitter and others.  These platforms collect huge amounts of data from their users, which can then be used to help put the right ads in front of the right people.  This is a proven system that has helped ... Read More »

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