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How to Repurpose Your Content with Great Results


Everyone knows that ‘content is king’ for driving traffic to your website.  Great content brings people in due to SEO perks, social sharing and much more.  Unlike in years past, however, the content actually has to be good in order to benefit your site.  This means many marketers are spending a considerable amount of their time or a considerable amount ... Read More »

Can Crowd Sourcing Solve Advertising Fraud?


If you are interested in learning more about a new form of fraud which takes advantage of crowd sourcing, there is a recently published white paper that goes into great detail on this technology.  The paper is published on the website of the 24th international world wide web conference.  The conference itself took place in Florence Italy from May 18th ... Read More »

The New .sucks Domains are Launching, Should You Register?


Can you imagine how someone must feel about a brand to go and register a .sucks domain? Of course, we in the SEO world know that this happens because of the value of the domain, but brands deal with angry consumers all the time. The fact is that BankofAmerica.sucks, JustinBieber.sucks and many more may soon be reality. Today, businesses have ... Read More »

How to Cash in on $1 Billion in Digital Spend from 2016 Campaigns


Even though the presidential election in 2016 is still about a year and a half away, people are already talking all about it.  Candidates are starting to announce that they are running, and they are also starting to spend money to build themselves up (or more likely, tear the opponents down).   What does this have to do with digital marketing ... Read More »

How to Bypass Facebook Click Fraud

Preventing Facebook Click Fraud?

Though Facebook paid $19 billion to acquire social application WhatsApp, the popular social network still has not fully addressed click fraud, a major threat to its advertising business model. The final quarter of 2013 brought Facebook close to $2 billion in as sales on a PPC basis and CPT impressions, but many advertisers who pay close attention to metrics and ... Read More »

Nightlife Marketing Methods that Work

Nightlife Marketing

Are you looking to target 21-35 for your nightlife marketing efforts? Engage:BDR is one of the top display networks in the world and has targets that are perfect for the nightlife, restaurant and club industry. Heather Vale of Performance Marketing Insider speaks with Tom Schultz, Senior Account Manager at engage:BDR about how to do this, and what techniques and tools ... Read More »

What Are Proven Subject Lines?

subject line

According to convinceandconvert.com, 69% of email recipients report email as ‘spam’ based on the subject line alone. Combine that with the 21% of email recipients that report a message as ‘spam’ even if they know it isn’t and the results don’t look so good. But, the crew at AdStation by Adknowledge released a new eBook detailing the best practices for subject lines. ... Read More »

How to Perform Keyword Research without Spending a Dime


If you want to start getting traffic from Google and the other search engines, one of the most important things you need to do is target the right keywords.  Keywords (or key phrases) are the things that people type into the search engines.  Targeting them simply means optimizing your site in such a way that the search engines know that ... Read More »

Find Out Exactly Which SEO Tactics are Working Right Now

Happy Money

You’re in 2014, and the search engine game is still changing! Unfortunately, it will never stop changing. Is that a good thing or bad thing? Well… That depends If your wanting SEO the old (easier) way where you gained lots of backlinks and wrote pages full of stuffed keywords (quality need not apply), then probably a bad thing. However, if ... Read More »

Why Aren’t You Using Video?


Are you advertising with video yet? Heather Vale of Performance Marketing Insider talks with Ed Lee, VP of Business Development for engage:BDR. In this exclusive interview about video advertising, discover why video is an important advertising tool, why you should consider adding it to your repertoire, what video allows you to do that display ads don’t, and how to best ... Read More »

Mastering B2B Online Marketing Using LinkedIn Ads


If you are looking into marketing your business’ products or services directly to other businesses, then LinkedIn is definitely an excellent online marketing channel. However, knowing how to do it effectively can be the determining factor between success and failure. LinkedIn works great for marketing towards businesses simply due to the fact that you can target your ads specifically towards ... Read More »

How to Choose Images that will get Your Content Shared


If you’re making blog posts or any other content on your site, you will want it to be shared on Facebook, Instagram, Twitter and other social networks.  In some cases, you can write high quality content and it will naturally get shared by readers.  Most of the time, however, you can boost the engagement factor, and help encourage people to ... Read More »

Elliott Lemenager, EVP for Leadspedia at Affiliate Summit East

Elliott Lemenager, EVP for Leadspedia

Heather Vale of Performance Marketing Insider spoke with Elliott Lemenager, EVP for Leadspedia. In this interview at Affiliate Summit East in New York City, discover what Leadspedia is, how the performance marketing platform helps you increase your success and ROI, and what strategies Elliott has for you to make use of their data. Brought to you by engage:BDR Read More »

How To Buy Media on engage:BDR’s First-Impression


Why should you use engage:BDR’s First-Impression buy-side platform for your advertising needs, and how can you optimize your ROI? Heather Vale of Performance Marketing Insider gets a personalized walk-through demo from Alex Epshteyn, Account Manager for First-Impression. In this exclusive interview, the first of two parts, discover what’s unique about the self-serve DSP and watch as Alex shows us the ... Read More »

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