Heather Vale Goss of Performance Marketing Insider talks with Colleen Sumpter and Chad Anderson of Engage:BDR’s sales team to find out what sets their ad network apart from others. Since they work with a lot of performance advertisers, E:BDR is exceptionally good at helping marketers achieve their CPA or CPL goals. Their quality traffic is [...]
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When you want to know how to increase ROI with paid traffic, you go to the guy who wrote the book — literally. Heather Vale Goss of Performance Marketing Insider interviews Perry Marshall, author of The Definitive Guide to Google AdWords and 80/20 Sales and Marketing. In this interview, the first of five parts, discover [...]
Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, about what the company offer performance marketers. In this first part of a 2-part interview, find out the various tools and platforms the multi-channel interactive advertising company has developed to enhance your business endeavors, including full-service ad network, RTB ecosystem, demand-side platform [...]
Big brands and agencies have media buyers. These people’s only job is to find successful traffic sources. They don’t have to find the right offers. They don’t have to build the right campaigns. They don’t choose banners, optimize landing pages, or make sure they are paid correctly and on time. They find traffic sources. And, [...]
Over the last two years I have been fortunate to get to know the Adknowledge email team at AdStation, and even have done a few events with them. They have grown in the last few years considerably and are now considered the #1 source for monetizing data.
Four years ago when I launched this publication, CPA [...]
When it comes to PPC advertising, there are many different options to choose from. For many types of businesses, Facebook ads are an extremely affordable and effective way to get people to their site. Whether you’re looking for people to ‘like’ your Facebook page, or just go directly to your website landing page, Facebook ads [...]
I’ve been a Las Vegas local for a while, and if you’ve paid any attention to my Facebook feed, I am also very involved in the nightclub and hospitality industry. One of the reasons I moved her, besides the great deals on real estate, was to be somewhere that everyone wanted to visit, allowing my [...]
Known for content locking, Adscend Media has been a leading incentive CPA network since their inception in 2009. If you are heading to Affiliate Summit West this weekend, we highly recommend that you add Adscend to your meetings list. Whether you are a content creator, advertiser, or publisher, Adscend probably has a way to make [...]
Heather Vale Goss talks to Ross Goldberg, renowned Traffic Master and best-selling author of The Web Traffic Book. In this video, the third in a series of four, discover what’s required to make your blog or website search-engine friendly, the key to growing your traffic and increasing your authority, the benefits of social selling, how [...]
While you prepare to celebrate the twelve days of Christmas, here are 12 holiday marketing mistakes to avoid. Remember the holiday, or the Christmas shopping season is defined as November and December. Also don’t neglect these special shopping days for 2013: Black Friday (November 29), Small Business Saturday (November 30), and Cyber Monday (December 2).
Most marketers spend a significant amount of time online managing their business. When looking to expand a business, or break into a new area, it can be very smart to purchase an existing site so you don’t have to go through the hassle of building one from scratch. One of the biggest places to find [...]