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Media Buying: Don’t Pay for Bad Traffic

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Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in San Francisco. Discover what’s new on their full-serve platform and when you can take advantage of it. Viewable Impressions options allow you to achieve higher quality traffic as an advertiser, and [...]

How to Improve Email ROI

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Increasing your results with email marketing often includes testing and tracking analytics. Heather Vale Goss of Performance Marketing Insider interviews Senior Manager of Optimization and Strategy, Taylor Kennedy, and Optimization Manager Lauren Pitchford from MECLABS. In this interview, part two of four, find out what visual elements you should include in your emails, how many [...]

How to Keep Your Business Running, Even when you’re not there

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While there are many benefits to running an online business, there are also some difficulties.  When you’ve got a traditional job, for example, you usually get sick time and if some major disaster strikes, you’re not usually expected to make it to work.  Online, however, you need to be working 24/7/365 in order to keep [...]

How to Start a Successful Amazon.com Affiliate Site

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Amazon.com is one of the world’s largest retailers, where you can buy just about anything you can imagine.  Most people think that Amazon just happened to start the right service at the right time, and happened to get lucky with how successful they became.  The fact is, however, that Amazon can credit a lot of [...]

Cashing in on Pay-Per-Call

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Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more online traffic than ever, consumer behavior has undergone a paramount shift with the mobile transformation.
Performance marketers that continue to solely push and collect data from online-only interactions are swimming upstream. Savvy [...]

Should I Always Get a Dot-Com Domain Suffix?

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A common question asked when attempting to find a domain name for a new website is whether getting a dot-com domain name is necessary.  Probably the hardest part with starting any online business is attempting to find a domain name that is not already registered with the dot-com suffix—as most of them are taken. The [...]

What Really Works for Email Marketing?

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We all want better results from email marketing, but you might not know what’s effective today. Heather Vale Goss of Performance Marketing Insider interviews Taylor Kennedy, Senior Manager of Optimization and Strategy, and Optimization Manager Lauren Pitchford from MECLABS, home of Marketing Sherpa and Marketing Experiments. These are the people that conduct the scientific experiments [...]

How to use Weather to Boost Affiliate Profits

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As an affiliate, you should always be looking for that little something that can help to push your profits to the next level.  It could be a new place to run ads, a new product to promote or, if done properly, even a change in the weather.  Every year when the seasons change, millions of [...]

Blog For Cash

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Whether you’re a successful performance marketer making full time income online, or you’re just thinking about starting to earn cash on the Internet, everyone should consider turning their passion into income.  Many marketers are great at making money promoting products that they think are valuable, but they aren’t really passionate about. There is nothing wrong [...]

How to Use JetPack by WordPress to Quickly Share Content

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If you’re using WordPress as part of your overall marketing strategy, you undoubtedly look for ways to take the posts you make and get them in front of as many people as possible.  Part of this strategy will generally be using social media, but that can sometimes take quite a bit of effort to get [...]

How to Retain Twitter Followers

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For many marketers, Twitter is an essential tool for staying in touch with potential customers, and marketing new products to them.  While only 18% of adults in the US use Twitter, many of those users check it very frequently, which makes it one of the top social networks.  Getting people to follow your account is [...]

How to Setup Aweber Email Signup Conversion Tracking for Google Analytics

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If you are creating an email list, you will want to know how many people are signing up for your list.  Having this information is Google Analytics is very helpful, since you likely do all your other information tracking from this platform, so you don’t have to go to multiple places to get stats on [...]

How to Avoid the Gmail ‘Promotions Tab’

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Last year when Google implemented their tabbed email system many marketers thought it would mean the end of email marketing as we know it.  Having the vast majority of marketing emails land in a promotions tab meant fewer people would actually see the messages, and a higher percentage of them would simply get deleted without [...]

How to Gain Traffic from Old Content

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One of the best ways to build trust with your audience, and improve your sales is to have a high quality blog or website where you can provide great content to visitors.  Blogs are a great tool that marketers can use to help bring in traffic, begin a sales funnel and generally help improve the [...]

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