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Media Buyers Guide to Targeting

Targeting with Engage BDR

It hit me the other day that many people have heard all the different buzzwords surrounding targeting, and may have even read a little about them, but most don’t truly understand it.  Even many who work full time in the marketing industry are confused about all the different options available today.  Thanks to the fact that new targeting methods are ... Read More »

How to Attract Traffic from Big Names

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No matter what kind of business you’re running or promoting, it is important to always be looking for a way to get new people to see your site.  As we all know, a steady stream of new visitors is extremely important for the success of any digital marketer.  Unfortunately, most marketers just toss their new content up on their site, ... Read More »

Facebook: Your Likes Are Worthless

Are Facebook Likes Now Worthless?

Sponsored by engage:BDR Reach 354 Million Real People Over the last month, the popular social network Facebook has received a lot of criticism since it was reported that brands organically reach only 6 percent of fans, down 12 percent from this past October. The same report’s sources, provided by Ogilvy, stated that the decrease in reach will continue to fall until ... Read More »

Understanding Programmatic Options & Choose what Works for You

Ted Dhanik, Engage BDR

For marketers around the world, one of the best ways to get the digital ads you want to be displayed where you need them is through programmatic ad buying.  This technology allows millions of advertisements to be displayed on sites around the globe, while still remaining targeted and relevant.  It really is quite an impressive system, but it can also ... Read More »

Five Great Tips for Generating Quality B2B Leads

b2b-lead-generation-success

If you want to be successful as a performance marketer you need to find ways to generate leads.  Without these leads, it doesn’t matter how great your product or service is because you’ll never make any sales.  There are many types of leads out there, some better than others.  While you certainly want to direct all types of leads to ... Read More »

How to Repurpose Your Content with Great Results

content_marketing_01

Everyone knows that ‘content is king’ for driving traffic to your website.  Great content brings people in due to SEO perks, social sharing and much more.  Unlike in years past, however, the content actually has to be good in order to benefit your site.  This means many marketers are spending a considerable amount of their time or a considerable amount ... Read More »

Can Crowd Sourcing Solve Advertising Fraud?

Internet-Fraud

If you are interested in learning more about a new form of fraud which takes advantage of crowd sourcing, there is a recently published white paper that goes into great detail on this technology.  The paper is published on the website of the 24th international world wide web conference.  The conference itself took place in Florence Italy from May 18th ... Read More »

The New .sucks Domains are Launching, Should You Register?

happyman

Can you imagine how someone must feel about a brand to go and register a .sucks domain? Of course, we in the SEO world know that this happens because of the value of the domain, but brands deal with angry consumers all the time. The fact is that BankofAmerica.sucks, JustinBieber.sucks and many more may soon be reality. Today, businesses have ... Read More »

How to Cash in on $1 Billion in Digital Spend from 2016 Campaigns

money

Even though the presidential election in 2016 is still about a year and a half away, people are already talking all about it.  Candidates are starting to announce that they are running, and they are also starting to spend money to build themselves up (or more likely, tear the opponents down).   What does this have to do with digital marketing ... Read More »

How to Bypass Facebook Click Fraud

Preventing Facebook Click Fraud?

Though Facebook paid $19 billion to acquire social application WhatsApp, the popular social network still has not fully addressed click fraud, a major threat to its advertising business model. The final quarter of 2013 brought Facebook close to $2 billion in as sales on a PPC basis and CPT impressions, but many advertisers who pay close attention to metrics and ... Read More »

Nightlife Marketing Methods that Work

Nightlife Marketing

Are you looking to target 21-35 for your nightlife marketing efforts? Engage:BDR is one of the top display networks in the world and has targets that are perfect for the nightlife, restaurant and club industry. Heather Vale of Performance Marketing Insider speaks with Tom Schultz, Senior Account Manager at engage:BDR about how to do this, and what techniques and tools ... Read More »

What Are Proven Subject Lines?

subject line

According to convinceandconvert.com, 69% of email recipients report email as ‘spam’ based on the subject line alone. Combine that with the 21% of email recipients that report a message as ‘spam’ even if they know it isn’t and the results don’t look so good. But, the crew at AdStation by Adknowledge released a new eBook detailing the best practices for subject lines. ... Read More »

How to Perform Keyword Research without Spending a Dime

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If you want to start getting traffic from Google and the other search engines, one of the most important things you need to do is target the right keywords.  Keywords (or key phrases) are the things that people type into the search engines.  Targeting them simply means optimizing your site in such a way that the search engines know that ... Read More »

Find Out Exactly Which SEO Tactics are Working Right Now

Happy Money

You’re in 2014, and the search engine game is still changing! Unfortunately, it will never stop changing. Is that a good thing or bad thing? Well… That depends If your wanting SEO the old (easier) way where you gained lots of backlinks and wrote pages full of stuffed keywords (quality need not apply), then probably a bad thing. However, if ... Read More »

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