Performance Marketing Insider

Are you a victim of Google’s Penguin 2.0, or as I call it, the Super Penguin? Should you be scared of what is happening since it was launched today? Jennifer Selleck of Performance Marketing Insider goes in-depth with what you need to know in order to prevent yourself from being slapped by Penguin 2.0. According [...]

Jennifer Selleck introduces the Facebook Promoted Page Likes Method, which just launched recently world wide. They are designed specifically with the small business in mind, and will help you get more likes in an easy way without knowing much about Facebook advertising.She talks about how it works and more importantly, how any business can use [...]

For clients who have been relying on Google’s affiliate network (GAN), it is somewhat of a shock that Google has announced the closure of this program.  As an agency, Direct Agents has been working with GAN for over 3 years, and it has been an excellent platform to help our clients grow their affiliate programs.
What [...]

It’s time for the ‘old’ SEO dogs to learn new tricks.  I’ve been doing creative marketing for 10+ years and a lot has changed in the past year. If you haven’t stayed abreast of the new changes in the SEO community, then you’ve missed out tremendously. The new changes to Google’s algorithm woke up sleeping [...]

You’ve probably read dozens of articles in the past year forecasting the growth of mobile. There is a lot of hype and buzz around mobile, with good reason – this year, mobile search is predicted to surpass desktop search for the first time ever. The question is are you capitalizing on the growth of mobile? [...]

Ted Dhanik, one of the leading experts on display media, talks specifically about the problems with media buying and why performance marketers and affiliates are failing almost all the time. He talks about the “impression curve” and how most media buyers are focusing on low CPMs with almost no results. Basically, most media buys will [...]

People made loads in the day on Porn, and then the porn advertising networks made even more money. However, something happened to the adult industry and a lot of people moved mainstream. Well, it seems that the opposite is happening in the mobile industry as more and more companies realize that mobile is a totally [...]

We wanted to come up with a catchier title for the King himself, but frankly it’s getting harder and harder. For the third time on our show, we have the fabulous and absolutely stunning Scott Rewick. He speaks to Murray at his own event and talks who exactly is invading the CPA space and making [...]

Affiliate Devil Sarah D’Onofrio talks about the hottest offers from Diablo Media, a company that has made a name for unique offers and products that they own. Great company to work with, great company to know and Sarah has been around for years with various companies making affiliates happy.

Affiliate Summit West Las Vegas Coverage Exclusively [...]

With 175 million members, LinkedIn has rapidly become the captain of the advertising industry. By linking into this social media site designed to make networking among business professionals easier, affiliate marketers and managers gain access to global business leaders, decision makers, industry experts, other affiliates, fresh leads, and untapped markets. But if the time and [...]

What’s your reaction when you discover that visitors to your site didn’t convert? Do you shrug your shoulders and think, “Oh, well. Must not have been the right fit.” Do you wring your hands and sob, “Woe is me.”? Do you get as mad as hell and refuse to take it anymore? Or, do you [...]

Like all other social media platforms, Twitter started out as just another online time suck with the curious draw of forcing people to “conversate” in 140 characters or less.  Oh, and the hashtag thing was cute, too. Remember #Winning?
And then, something changed. Smart people, those entrepreneurial types, realized the marketing power that those 140 characters [...]

Typical conversion rates of 1% or 2% are only great for people with low standards. Highly successful and effective email marketing campaigns should be able to reach conversion rates of at least 5%, if not higher, whether in email sales rates or email click-through rates. Masters can even reach double digit conversion rates in their [...]

POF is now offering the ability to EXCLUDE people who have already converted on YOUR CAMPAIGN! In other words, you will not continue to spend $ on people who have already signed up to whatever you’re advertising. In a sense, POF is optimizing for you!
We chose to do it this way because we recognize that advertisers or affiliates could be [...]