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What you can do to Fight Click Fraud


Click fraud is one of the most costly problems a marketer can face.  Depending on which studies or estimates you look at, this type of fraud is costing brands hundreds of millions or even billions of dollars each year.  Sadly, many of us feel like there is very little that can be done to fight this issue.  The reality is, ... Read More »

Use Content Marketing Based on Generation of Audience


There is no doubt that content marketing is one of the most effective ways to get traffic to your site and hopefully convert them into buying customers.  A new study was recently released, however, that shows that the type of content, how it is published and other factors can have a significantly different impact based on the age of the ... Read More »

How Marketers Can Improve Measurement in a Cross-Device Environment


The digital world has expanded quite significantly over the last decade.  Where there was once just the normal PC browsing the web, today there are PCs, smart phones, tablets, laptops, smart watches and more.  Having all of these different channels allows marketers to ‘meet’ their potential customers wherever they are.  This can make for a very powerful marketing strategy. According ... Read More »

Lead Tech: Getting Paid the Most for Leads


Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape is constantly evolving. This is what it is like every day as a digital marketer. The technology prospects and customers use evolves continually. The tech we use to reach them and track interactions must evolve even ... Read More »

Five Tricks Maximize Your Display-Ad Budget


Companies will be spending approximately $23 billion on display ads this year, and by 2019 that number is expected to go up to about $37.6 billion.  With these major numbers, the chances are great that you’ll be looking to take advantage of display ads.  The chances are also great that much of the investment you make will be wasted thanks ... Read More »

Trick: Get Your Product in Front of Hungry Buyers


For most people, marketing is the work involved with trying to get a product or service in front of an audience that is willing to pay for it.  Once in a great while, however, there are situations where the customers are automatically seeking out the products so very little (if any) real marketing effort is needed.  For example, if you’re ... Read More »

How to Create a Perfect Checkout Page

No matter what type of product or service you are selling, the checkout page is going to be one of the most important points in your overall sales process.  Sadly, many marketers don’t spend much time planning this page out, and they end up losing a significant amount of sales because of it.  In fact, recent studies have found that ... Read More »

Getting Your Free Digital Marketing Right


Everyone knows that digital marketing is one of the fastest growing and most effective ways to build your business today.  Whether you’re just starting out as a performance marketer looking to make a living online, or you’ve got an established brick and mortar business that you want to grow, digital marketing is essential. Of course, the easiest way to start ... Read More »

Media Buyers Guide to Targeting

Targeting with Engage BDR

It hit me the other day that many people have heard all the different buzzwords surrounding targeting, and may have even read a little about them, but most don’t truly understand it.  Even many who work full time in the marketing industry are confused about all the different options available today.  Thanks to the fact that new targeting methods are ... Read More »

How to Attract Traffic from Big Names


No matter what kind of business you’re running or promoting, it is important to always be looking for a way to get new people to see your site.  As we all know, a steady stream of new visitors is extremely important for the success of any digital marketer.  Unfortunately, most marketers just toss their new content up on their site, ... Read More »

Facebook: Your Likes Are Worthless

Are Facebook Likes Now Worthless?

Sponsored by engage:BDR Reach 354 Million Real People Over the last month, the popular social network Facebook has received a lot of criticism since it was reported that brands organically reach only 6 percent of fans, down 12 percent from this past October. The same report’s sources, provided by Ogilvy, stated that the decrease in reach will continue to fall until ... Read More »

Understanding Programmatic Options & Choose what Works for You

Ted Dhanik, Engage BDR

For marketers around the world, one of the best ways to get the digital ads you want to be displayed where you need them is through programmatic ad buying.  This technology allows millions of advertisements to be displayed on sites around the globe, while still remaining targeted and relevant.  It really is quite an impressive system, but it can also ... Read More »

Five Great Tips for Generating Quality B2B Leads


If you want to be successful as a performance marketer you need to find ways to generate leads.  Without these leads, it doesn’t matter how great your product or service is because you’ll never make any sales.  There are many types of leads out there, some better than others.  While you certainly want to direct all types of leads to ... Read More »

How to Repurpose Your Content with Great Results


Everyone knows that ‘content is king’ for driving traffic to your website.  Great content brings people in due to SEO perks, social sharing and much more.  Unlike in years past, however, the content actually has to be good in order to benefit your site.  This means many marketers are spending a considerable amount of their time or a considerable amount ... Read More »

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