Performance Marketing Insider

Since the infamous Panda update, and now the Penguin attack, all sorts of marketers are running scared worried another animal-inspired update will come out and eat them. Well, if you didn’t know, Matt “Alligator” Cutts is the Chief C*ck Blocker at Google, and his job is to make sure nothing gets past Google’s quality filters. [...]

A webinar is basically a web based seminar or an event, with both audio and video. It can be attended by a number of attendees. Webinars are useful in interacting with your prospects or customers. They work well since they involve audio, video and other visual elements.
Nowadays, you find many online businesses using webinars to [...]

Regardless of what type of online business you run – you need to have a targeted mailing list to gain balance and sustainability. While Twitter followers and RSS subscribers are good, nothing beats the the personalized communication that you can do using email.
A lot of online marketers struggle when it comes to growing their email [...]

Monetizing a blog doesn’t have to be difficult. If you look around you’ll see that there are plenty of ways to milk your blog for money. However, one of the most common and effective ways of earning a consistent, hands free income from your blog is through affiliate marketing.
Promoting affiliate products can give a big [...]

Niche websites are a great way to generate a consistent online income. There are many online marketers who have created their own niche empires starting from scratch.
Regardless of your approach towards niche sites, it’s important that you monetize them effectively. Eventually, the success of your niche website will be measured by the money it makes.
But [...]

No matter what type of content you create, it has to be persuasive to leave an impact. That’s the kind of content that gets shared and remembered.
So how do you really do that? What does it take to be a persuasive writer? How can you go about creating outstanding content whenever you want?
Here are a [...]

Affiliate marketing can be daunting, especially if you’re starting out from scratch. Most of the affiliates struggle in the initial phase of their business because of insufficient cash flow.
It’s okay to get all motivated reading ‘affiliate success stories’. But realize that you will have some expenses to run the business. In order to find the [...]

Choosing the right domain name for your website can prove to be a daunting task. It sucks when every domain name you come up with is taken. But if you’re able to put in a little bit of creativity, you can find a domain name that not only sounds good, but is also relevant.
There isn’t [...]

Who doesn’t want traffic that buys? Who doesn’t want visitors that actually share and subscribe? Who doesn’t want more conversions?
We all do.
You get these conversions by giving your prospects a reason to trust you. By making them go wow. By convincing them your site is what they need.
But that won’t happen through self-praise.
Letting your visitors [...]

Twitter is one of the most successful social media sites on the Internet today, with millions and millions of users. There’s a high chance that your target audience there too – spending time tweeting and socializing. By effectively engaging with them, you’ll not only build a list of prospects, but also be able to connect [...]

If you’re running any type of online business, you need interested people visiting your site. Without getting targeted visitors to your offer, there’s no way you’ll find success. If you’re like the majority of the online marketers, you must be struggling to generate quality traffic. Isn’t it frustrating to see others getting lots and lots [...]

The relationship you share with your affiliate manager is crucial. It can make or break your career in the performance marketing industry.
Most of the new affiliate marketers don’t know the importance of communicating with their affiliate managers. Let alone building a rock solid relationship with them. What they don’t realize is that their affiliate manager [...]

If you want your site to achieve a higher position in the search engines, then getting more outbound links is essential. Without relevant, targeted links coming back to your site, it gets difficult to get ranked for your targeted keywords.
While there are many blackhat and greyhat ways of acquiring backlinks to a website, none of [...]

If you run a website or blog then you need to do proper keyword research, there’s no other way around it. The reason why most webmasters and bloggers tend to lack at effective keyword research is because they make the whole process too complicated.
The more simplified your keyword research is, the smarter your approach becomes. [...]