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Not Creative? Travel.

DSC_0488

Traveling has always been looked at as a way to get away, but one thing that many don’t think about is that it can boost your creativity as well. In the advertising field, creativity is a must and it’s ultimately ... Read More »

FTC Hints at New Data Compliance Rules

The FTC Building

Over the past year there have been a large number of major data security breaches.  Some of them against private companies like Ashley Madison, some against financial institutions and even some against government agencies like the IRS.   In addition to ... Read More »

Above the Fold Not Needed for Marketers?

HappyWolf

It is a pretty standard understanding that when you’re placing a ‘buy’ button or other call to action, the ideal location is ‘above the fold’ of the page.  This means that your CTA will load up on the page so ... Read More »

Wasting Money on Behavior Targeting?

Ted Dhanik, Guru and CEO of engage:BDR

Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR.  In this exclusive interview, the second of two parts on state-of-mind targeting, discover how to avoid wasting money through behavioral targeting, how granular you can ... Read More »

What you can do to Fight Click Fraud

Botnet

Click fraud is one of the most costly problems a marketer can face.  Depending on which studies or estimates you look at, this type of fraud is costing brands hundreds of millions or even billions of dollars each year.  Sadly, ... Read More »

Clef two-factor authentication