Performance Marketing Insider

Murray Newlands of Performance Marketing Insider interviews Ross Moore of TheMediaCrew. TheMediaCrew is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and online media services. Our expertise resides in online marketing, customer acquisition, email delivery, lead generation and compliance solutions. TheMediaCrew.com also powers [...]

Murray Newlands interviews Chris Smith of Think Realtime, a unique new ad buying optimization system for exchanges that detects changes in consumer intent patterns, and moves quickly to purchase ad inventory that addresses those patterns, in real time, and before anyone else. At the same time we preserve budget by avoiding impressions that have a [...]

Bad news for marketers out of Facebook. According to agency TBD Digital, Facebook ad prices have increased over 41% since Q1 2011. TBD Digital knows what they are talking about, because they are responsible for over 10% of Facebook’s revenue through the ads they book for brands. Their study was based 372 billion ad impressions [...]

Handy InfoGraphic that shows where Facebook ads go, what people are targeting and more importantly how long are the average Facebook creates lasting. Interesting note is that it seems most Facebook ads die after less than two weeks. I’m curious what this exactly means? That Facebook ads are less than effective, or that people are [...]

“Good quality traffic,” is always every advertiser’s end goal. That’s really the key isn’t it? It’s such a challenge, particularly these days in our performance marketing driven world to hone in on and pair down to the most relevant traffic sources for the advertiser, while staying true to the yield needs of our publishers. This [...]

Murray Newlands interviews Chris Butin of Clickbooth CPC about their newest product. Looking for more revenue and less hassle? Increase earnings from your site by more effectively monetizing your impressions. The CPC Marketplace leverages years of performance-based marketing knowledge to yield higher eCPMs for your site – utilizing proprietary algorithms to match advertisers to site [...]

Twitter is one of the most successful social media sites on the Internet today, with millions and millions of users. There’s a high chance that your target audience there too – spending time tweeting and socializing. By effectively engaging with them, you’ll not only build a list of prospects, but also be able to connect [...]

If you’re running any type of online business, you need interested people visiting your site. Without getting targeted visitors to your offer, there’s no way you’ll find success. If you’re like the majority of the online marketers, you must be struggling to generate quality traffic. Isn’t it frustrating to see others getting lots and lots [...]

The relationship you share with your affiliate manager is crucial. It can make or break your career in the performance marketing industry.
Most of the new affiliate marketers don’t know the importance of communicating with their affiliate managers. Let alone building a rock solid relationship with them. What they don’t realize is that their affiliate manager [...]

A federal judge has ruled against Adknowledge, allowing a class action lawsuit to move forward that accuses Adknowledge of using deceptive advertising in order to cheat consumers.
The lawsuit claims that Adknowledge, in conjunction with Tatto Media sold posters to consumers for only a 99-cent shipping charge. However, the lawsuit charges that consumers then found that [...]

Murray Newlands interviews Sean Wagner of Infinite Traffic about simple tips to increase conversions.  InfiniteTraffic is an Invite Only network where Publishers are treated with unparalleled levels of appreciation that far exceed even the most publisher-centric affiliate networks within the industry today. Steeped in the practical lessons learned from long-term, high volume, Internet marketing veterans; [...]

Bevo Media has just announced the launching of their new platform, The Bevo Media Exchange. The platform features a fully built-in yield optimization service, known as the CPAOptimizer. The new Bevo Media Exchange allows users to display their highest converting offer and landing page combination for each given impression. The Bevo Exchange is essentially the [...]

The fine folks at AdChop told me they have be working on this for a while. It’s probably the most in-depth research on what type of ads work that I’ve seen and comes from asking a bunch of folks including the guys at PoF, AffPlaybook, Mr.Green, PPC.org and more what they think works. It’s a [...]

Murray Newlands of Performance Marketing Insider interviews George Avery, the CEO of GetAds. George talks about the constant battle of email marketing, what is working the best for GetAds for email marketers. “We want to have an intimate knowledge of their business and how they market offers. That allows us to bring in better offers [...]