Performance Marketing Insider

Seems a lot of content marketers have been slapped really hard by Google recently, driving a lot of niche blogs down in rankings. Part of this is because of poor quality link-spamming, which Google has taken serious with many updates that “punish” webmasters who are obviously using blackhat techniques to promote themselves. I was planning [...]

Search is still the major marketing method that everybody is still focusing on, and it is where most people are putting all of their effort. Of course, this is because it continues to be the perfect way for marketers to see the results they desire. The main point in search marketing however, is getting your [...]

With social media being one of the main platforms for marketing today, there is a lot of importance in the things that need to be taken into consideration while using it. A recent report from Compendium shows the importance of one consideration that sometimes people underestimate; time. Surely, everyone has heard the phrase, “Timing is [...]

There are only two ways that anyone in the world does their Tweeting; they either Tweet or Retweet. Both of these methods of Tweeting are of the utmost importance to marketers who have Twitter playing a major role in their social media marketing campaigns. Today, we are informed as to which one of these methods [...]

Quickie Marketing Inc. (QMI), a leading data hygiene company, announced today that it has rebranded. QMI will begin operating under the new trade name eHygienics.com effective immediately. With the adoption of its new brand and logo, QMI has simultaneously launched their redesigned website http://eHygienics.com. The rebrand is the positive outcome of the company’s broadening global footprint, unprecedented [...]

I request people not to take offense to what I am about to say (Yes I mean you Corey @ Double Play Media), because I have been a lifelong  Cubs fan, but what the mighty New York Yankees did this season, goes beyond sucking – it was a collapse of Titanic proportions. Don’t get me [...]

The New York Times has released an article today that details a struggle that many small businesses have been experiencing lately regarding search marketing. As is common knowledge in the marketing world, search marketing has for a long time been a highly competitive platform. For big-budget companies using search to advertise, the competition has been [...]

SparkNetworks USA, the company that runs ChristianMingle, JDate, BlackSingles and several other niche dating sites has been served with a class-action lawsuit. According to the complaint, the company is liable for advertisements that were in violation of California Spam Laws and promoted by its affiliates.
The lawsuit claims that consumers received numerous misleading emails that came [...]

When it comes to managing your e-mail lists, do you find that you spend more time fighting with an outdated spreadsheet or clunky database than you spend on other areas of your business? Are mass e-mail blasts your main method of connecting with customers? Is your attrition rate creeping upward? Do you cross your fingers [...]

What you are probable thinking right off the bat after reading the title of this article is, “Oh great, another article about mobile optimization.” Well, yes this is about mobile optimization and how important it is, but this time eMarketer has given its readers some reasons why optimizing mobile can turn everyday internet surfers into customers. [...]

Often times, the small businesses in this world get far less attention than do the bigger, more profitable businesses. However, who is to say that what small businesses have to say will not affect the future decisions and actions of big businesses? Now, I have been looking at article after article today, trying to find [...]

If you aren’t using a media optimization tool while media buying, you are wasting your time. Murray Newlands sits down with Ezra Doty, the CEO of Think RealTime. Real Time Bidding allows people to find custom audiences, and then optimize for performance – making it perfect for media buyers in the performance marketing industry.  Yet [...]

Senator Jay Rockefeller, the Chairman of the Senate Commerce Committee has sent letters to companies that compile and sell data about consumers asking them to answer a series of questions about their companies and business practices.
While the letters were sent as queries, they also came with an argument in which Rockefeller said that consumers don’t [...]

Interesting InfoGraphic that talks about where most people kill their iPhone. For some reason most iPhone accidents occur in the kitchen, perhaps put down the disposal? Where’s the, “I cheated on my girlfriend and she threw an iPhone at me?” I’m gathering iPhone as a missile should be pretty high up there but that people [...]