In a recent press release, EvoLeads announced what it calls a revolutionary new marketplace platform which will bring marketers and advertisers together like never before. EvoLeads has been an innovative search company since 2005, and developed other digital marketing software solutions as well. The Evo Marketplace platform is set up to connect independent affiliate networks [...]
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Over the past several months, Facebook has been adjusting the way they manage their major advertisers. In the past, they have had advertising teams which focused on geographic areas, such as specific countries or regions. Going forward, however these teams will target specific advertising verticals instead. The thinking behind this seems to be that different [...]
Every year there are Black Friday stories, from people being shot, stabbed, and general craziness. We’ve even heard a few stories of people leaving their babies in strollers to run after the 50% off TV and to come back and find their kid has been discounted by Walmart Staff. Yep, it’s a bunch smarter to [...]
This was originally written two years ago. Something to think about considering how little Walmart pays their employees. This past week Illinois became another State signing an “affiliate tax” law. Illinois, like other States who have decided to go this route are brutally honest about the reasoning behind this : that the States are desperate [...]
Earlier this year, the California State Senate passed an amendment to the California Online Privacy Protection Act (“CalOPPA”). Effective January 1, 2014, website operators are required to disclose through their privacy statements how they respond to Do-Not-Track signals and whether other parties may collect personally identifiable information about a consumer’s online activities over time and across different [...]
For some reason, the launch of startup Coin received enormous attention this past week, with news sites and blogs talking about all the cool things that this digital wallet could do. The press ate up the story of a startup using crowdfunding, in this case Kickstarter, using the press release talking points to create article [...]
TapCommerce is a leader in re-targeting customers for a variety of different mobile apps and services. The concept of their service is identifying customers who have visited a site, or downloaded an app, but haven’t returned recently. Statistics show that only about 5% of mobile apps are still being used within 6 months of the [...]
In the roughly four months since Google rolled out their tabbed inbox there has been a lot of talk about its effect on marketers. At first, most marketers were extremely worried that having the promotions tab receiving all their emails would decimate the effectiveness of email marketing. While it has been a learning curve for [...]
KANSAS CITY, Mo – November 25, 2013 – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being added soon after.
“We’re really interested in [...]
Last year, I highlighted some of the risks involved with relying upon standard industry business contracts. You can see that article here.
The designation of a particular forum for disputes is one of many critical considerations. This issue must be addressed explicitly, following an analysis that considers the totality of the circumstances.
A recent decision by the [...]
Florida Resident Yuliana Avalos, who would like us to think that she is a model, has filed a $1.5B lawsuit against Match.com claiming that her photo has been used on many Match.com profiles and similar sites without her consent. According to her anywhere from hundreds to millions of profiles have been using her photos for [...]
Former SpamKing and clitoris compass Scott Ricther, the CEO of Media Breakaway, parent company of Affilaite.com and Redirect.com has been stripped of his “rogue registrar” domain business, Dynamic Dolphin as of November 22, 2013.
Internet Corporation for Assigned Names and Numbers (ICANN) which governs the top level generic domains and DNS servers, found that Dynamic Dolphin [...]