Posts in the Specials Category at Performance Marketing Insider, Page 17


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Affiliate Marketing Made Easy with CupCake


In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE. Discover how it’s been made simpler than CAKE for the individual user, taking away the tools designed for larger-volume enterprises while still leaving what you need, including scalability, reliability [...]

Why Pay-Per-Call is Booming with RingPartner


Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the first of two parts, discover what RingPartner is and how you can use their services to increase revenue, both as an affiliate and an advertiser. In some ways having customers call might seem old-fashioned, but Mike explains [...]

InstantCheckmate Being Sued for Sexy Convict


After her 2010 DUI arrest, Megan Simmons had her mug shot taken like millions of others have.  Unlike others, however, Megan looked very attractive in the shot, which was quickly spread across the Internet and turned into dozens of meme images.  Her mug shot was paired with text such as, “Arrested for Breaking and Entering.  [...]

Big Changes Coming to Brand Pages on Facebook

Facebook Hates Upworthy

Facebook has announced that they will be making significant adjustments to the layout of brand pages, beginning this week.  The changes will have brand pages looking more like personal profile pages, which have just one column of content.  This is just one more step by Facebook to distance itself from the unpopular Timeline-style that began [...]

87% of Consumers Don’t Want Marketing Information Tracked


In a recent survey conducted by Communispace consumers were asked this question, “If you could click on a “Do Not Track” button to prevent browsers from capturing your online searching and purchasing history, would you?”  The question, obviously, is attempting to see what percentage of people like the fact that this information is gathered, and [...]

FTC Focus for 2014

Jessica Rich FTC

FTC Chairwoman Edith Ramirez participated in a Q&A at the Global Privacy Summit, which was hosted by the International Association of Privacy Professionals in Washington, D.C.  In the Q&A she spoke of a variety of different things, including where the agency would be focusing their attention throughout 2014.  The five areas of greatest interest to [...]

Ted Dhanik: How to Get Results from Mobile Advertising


Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, at Affiliate Summit West. In this second part of a 2-part interview, discover whether you are better off using their full-serve or self-serve services, and why it benefits you for them to have more wallet share. Find out how mobile has changed [...]

Suspicious Web Traffic up 40%


Solve Media has recently issued its annual bot traffic market advisory report, which completes the first year over year analysis of suspicious web and mobile activity.  The report found that suspicious web activity went up by 40% in the United States in 2013.  Mobile web traffic also saw a dramatic increase of suspicious traffic, which [...]

Is Auto-Unsubscribe another Google Slap to Marketers?


Google recently announced a new feature to their gMail service known as, ‘Auto-Unsubscribe.’ As the name suggests, it is a quick and easy way for people to unsubscribe to email lists that they’ve found themselves on.  In most cases, unsubscribing would require users to scroll to the bottom of an email and find the unsubscribe [...]

Hit CPA Goals for Media Buying


Heather Vale Goss of Performance Marketing Insider talks with Colleen Sumpter and Chad Anderson of Engage:BDR’s sales team to find out what sets their ad network apart from others. Since they work with a lot of performance advertisers, E:BDR is exceptionally good at helping marketers achieve their CPA or CPL goals. Their quality traffic is [...]

Hate Godaddy? Try Something Else


What’s in a name? Almost everything when it’s your domain name. Heather Vale Goss of Performance Marketing Insider interviews Shawn Kwek, PR and Events Manager at NameCheap. Find out what they offer above and beyond the competition, including highly responsive customer support and email privacy. Their cost-effective suite of offerings includes domain registration, email accounts, [...]

89% Research Before they Buy Online

Beautiful young woman shopping over internet

The Pew Internet & American Life project is an ongoing effort from the Pew research company to gather data and provide other information to celebrate the Internet turning 25 years old in a few days (March 12, 2014).  As part of this project, Pew polled over 1000 consumers to see how they were using the [...]

How to Attract Guest Bloggers


Whether you’re running a blog to help promote products, or just for fun, it isn’t always easy to come up with new and interesting topics to write about on a regular basis.  Even the best of bloggers sometimes need a break, but if you don’t keep to a good schedule, you risk losing followers and [...]

Search Engines Providing More Data in SERPs

Google Lawsuit

Not so very long ago the only thing website owners had to worry about in the SERPs was their ranking.  If you could get your page to show up in the first couple spots, you’re going to get a lot of traffic and hopefully make some good money.  Today, however, the search engines are using [...]

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