Posts in the Specials Category at Performance Marketing Insider, Page 17

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Net Neutrality Being Reviewed by FCC?

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The issue of net neutrality has been largely pushed to the back burners for several months, but according to a recent story in businessweek, that may be changing very soon.  The story stated that “A U.S. regulator is considering letting Internet-service providers negotiate payments from companies including Amazon.com Inc. and Google Inc. for access to [...]

FTC Enforcement Actions, Asset Freezes and Personal Liability

FTC and Affiliate Marketers

Regulatory sweeps in the digital marketing industry are inevitable. The following is specifically meant to address a few things that you should know if you are the unfortunate subject of an enforcement action initiated by the Federal Trade Commission (the “Commission”) relating to allegations of deceptive advertising.
“Kick-off” usually takes the form of your business being ransacked, your [...]

Google & Microsoft Win Patent Lawsuit Related to GeoTagging

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Google and Microsoft legal teams teamed up to fight a lawsuit that was brought on by a company called GeoTag.  GeoTag originally was suing more than 300 companies that used either Google’s AdWords or Microsoft’s Bing Ads for local advertising.  The suit claimed that the technology used by these companies was an infringement on their [...]

Danubius Hotel Teams with AffiliRed for Performance Marketing Campaign

red

Danubius Hotel Group is one of Europe’s most significant hotel chains, with over 45 health spa, wellness and city hotels throughout Europe.  They are very popular in the UK as well as other European countries.  They have recently announced that they will be teaming up with AffiliRed to launch a highly targeted advertising campaign, harnessing [...]

Facebook Video Play Rate up 785%

Facebook Hates Upworthy

It was just seven months ago that Facebook made the decision to start playing videos in the news feed without a prompt.  While it was quite controversial at the time, today most people seem to be used to the fact that videos will start playing as soon as they are visible on the screen.  It [...]

Ted Dhanik: EngageBDR #1 Traffic Source in World

Ted Dhanik

Heather Vale Goss of Performance Marketing Insider conducts a Google Hangouts interview with Ted Dhanik, CEO of Engage:BDR, a company that just received top Comscore and Quantcast ranking for the entire ad ecosystem with over 97% penetration in the USA. They have also recently completed the auditing and certification process for IAB measurement guidelines, which [...]

How to Get Your Site in Google’s News Feed

googlelighting

One great way to gain additional traffic from Google is to start writing news related items.  Google’s news feed shows up at the top of many search results, and is widely used by millions to find news about just about every topic imaginable.  Getting included in the news feed isn’t always as difficult as many [...]

Email Marketing More Powerful than Previously Believed

email

Marketers have long known that email marketing was one of the best tools they had to work with.  A recent survey from Ask Your Target Market, however, has shown that it may be even more effective than previously believed.  They found that in addition to building relationships with customers, email marketing is very effective at [...]

Amazing CPC Deals Coming Soon!

money

In Google’s quarterly earnings report, it was reported that some of the drop in profit was due to the cost per click of ads is continuing to drop. This drop in CPC prices is expected to continue in the coming years, and with Facebook likely launching their own mobile ad network, that price drop will [...]

Facebook May Compete with PayPal

Facebook Hates Upworthy

Facebook has, according to the Financial Times, been working on getting authorization from the central bank of Ireland to become an “electronic money institution,” and they are getting close to approval.  This is necessary for the social giant to start processing transfers and payments throughout all of Europe.  The services they are likely to offer [...]

Facebook to Launch Mobile Ad Network

Facebook Privacy

It is certainly no secret that Facebook has been betting heavily on mobile ads in recent years.  In the 4th quarter of 2013, they brought in $1.25 billion in mobile revenue, which is over half the total ad income.  According to recent reports, it seems that they will be doubling down on the mobile ads.  [...]

Fluent at LeadsCon for Great Lead Generation

fluent

Heather Vale Goss of Performance Marketing Insider interviews Ryan Conlin, Account Executive at Fluent, a performance marketing company specializing in lead generation and customer acquisition. In this interview at LeadsCon in Las Vegas, find out what sets them apart from competitors, including targeting and surveying of customers before they’re shown an ad. Also discover how [...]

Survey Shows Customers Want Ad Personalization

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A new survey has been released from the etailing-group, MyBuys, which found that most customers like having cross-channel personalization.  The results of the survey suggest that people prefer to see advertisements on websites, in email, and on other digital properties that match up with their specific interests.  This is possible, of course, only by gathering [...]

Apple, Google, Intel & Adobe Off to Court for Wage Collusion

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Some of the largest tech companies in the world including Google, Apple, Intel and Adobe will have to go to civil court to defend themselves against charges of wage collusion.  The companies are accused of attempting to limit the pay of employees by agreeing to not recruit engineers from one another.  Several companies who were [...]

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