Performance Marketing Insider

Chris Tradgett of Linkdex talks about how their publisher discovery program finds the top publishers in the industry, and where exactly they are running their offers and what they are running. This program should be highly effective in helping companies find great publishers in the affiliate space.

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Marketers love the social boom that is happening, not only because of the reach and engagement that social media sites can bring in, but because of the targeting options that they provide. Social sites are places that people go to released information about themselves to the public, making it easy for marketers to target specific [...]

Just as it happens every new year, all the biggest names on the web are showing off their own accomplishments from 2012, assuring online marketers of things to come for 2013. Now, the company that everyone pays the closest attention to, Google has released its revenue numbers from the fourth quarter and from the entire [...]

Facebook has done a lot for its marketing customers; that fact cannot be denied by anyone really, especially those marketers who are actually using Facebook as their main platform for advertising. The social media company has many ways of helping advertisers, most of them being in the field of presenting new marketing tools and opportunities. [...]

Murray has an exclusive interview with Jeremy Schoemaker aka Shoemoney at the affiliate ball about how he always beats John Chow– but more importantly, what he’s seen at Affiliate Summit, and how the industry has changed since he started. Interesting insight into the industry and how companies have “moved on” and what parts of the [...]

With 175 million members, LinkedIn has rapidly become the captain of the advertising industry. By linking into this social media site designed to make networking among business professionals easier, affiliate marketers and managers gain access to global business leaders, decision makers, industry experts, other affiliates, fresh leads, and untapped markets. But if the time and [...]

For years, talking heads of affiliate marketing have foretold the slow and painful demise of e-mail campaigns. All heads swiveled when social marketing made its grand entrance on the marketing scene. Sure enough, e-mail quickly became the ugly girl/guy left standing alone at the bar at last call while the barflies staggered after the fashionable [...]

Recently, I wrote on the pulling away of many brands and businesses from using social media as a customer service medium. Brands have been questioning the success they would find in communicating with their customers through social media sites, and often with good reason. However, those brands that do still consider social media as a [...]

On appeal from the United States District Court for the Middle District of Florida, the United States Court of Appeals for the Eleventh Circuit recently affirmed an award of damages to the Federal Trade Commission (“FTC”) for appellants’ (“Defendants”) deceptive marketing practices.  The ruling is particularly interesting in that the Eleventh Circuit rejected Defendants’ argument that [...]

As far as reports go, what we hope for is predictions, educated forecasts, and even slight insights regarding things to come. Reports like these ones help marketers to prepare for future downfalls or revenue boosts, and get excited about the things that will improve their advertising campaigns. Most reports have a strong focus on things [...]

Ted Dhanik, the CEO and genius behind EngageBDR spoke briefly with Murray about the Skin Care vertical and how it’s growing very fast.  He talked with us briefly on how they are doing an amazing case study on this vertical with a major client. According to him, they are providing new premium inventory that is [...]

It seems that before Facebook acquired Instagram and invited the network to join forces with the world’s most popular social network, marketers did not show much interest in the image sharing network that has had everyone talking since it was created. It did not seem that there was much for marketers to do with Instagram, [...]

When Facebook came into the world, Google immediately saw how popular it was to become. The competition between Facebook and Google in the marketing world did not take long to surface, and from that competition came Google+, Google’s venture into the social media world. Now, it is an obvious fact that Google+ is in no [...]

Bill Intrater of Adknowledge speaks with Murray a bit about how Adknowledge is working with more and more elite publisher and sending some of the top publishers on trips around the US and now internationally. The purpose is to work with the best long-term publishers, find out what they are looking for, what to expect [...]