Posts in the Specials Category at Performance Marketing Insider, Page 17


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Content Marketing is Not Advertising


In the world of internet marketing everyone is looking for the best way to get rich as quickly as possible, with as little work as possible.  While there is no shortage of options to choose from, very few of them ever provide the promised results.  One of the biggest trends in digital marketing today is [...]

How to Start a Successful Affiliate Site

1 is one of the world’s largest retailers, where you can buy just about anything you can imagine.  Most people think that Amazon just happened to start the right service at the right time, and happened to get lucky with how successful they became.  The fact is, however, that Amazon can credit a lot of [...]

New Video Ad Fraud Costing $10 Million per Month


While the digital marketing industry is finally starting to take the threat of ad fraud seriously, it is clear that they will have quite a fight on their hands.  Ad software firm TubeMogul has recently announced that they identified three new bots, which were using entirely new technologies which targeted videos for view fraud.  The [...]

Cashing in on Pay-Per-Call


Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more online traffic than ever, consumer behavior has undergone a paramount shift with the mobile transformation.
Performance marketers that continue to solely push and collect data from online-only interactions are swimming upstream. Savvy [...]

Montel Williams Payday Lenders Get Hit by Attorney General

Montel Williams Pay Day

Attorney General Lisa Madigan today filed five lawsuits in a sweep cracking down on unlicensed, online payday lenders and a loan lead generator promoted by talk show host Montel Williams for illegally offering expensive, predatory loans that trap Illinois borrowers in excessive, cyclical debt loads.
Madigan filed lawsuits this week in Cook County Circuit Court on [...]

Twitter Offering 15 New Ad Types


As the battle for the ever growing mobile advertising dollar heats up, Twitter has just announced that they will be offering 15 new types of ads for marketers to take advantage of.  The ads will become available over the next six months, with the first of them being released in the coming weeks.
The first new [...]

Crowd Funding with Affiliate Marketing


Crowd funding sites like Kickstarter and others have helped thousands of people raise the capital they need to get their ideas to the next level.  These types of sites make it possible for many people to raise money from other individuals, rather than turning to the bank for cash.  This is a win-win situation for [...]

Should I Always Get a Dot-Com Domain Suffix?


A common question asked when attempting to find a domain name for a new website is whether getting a dot-com domain name is necessary.  Probably the hardest part with starting any online business is attempting to find a domain name that is not already registered with the dot-com suffix—as most of them are taken. The [...]

What Really Works for Email Marketing?


We all want better results from email marketing, but you might not know what’s effective today. Heather Vale Goss of Performance Marketing Insider interviews Taylor Kennedy, Senior Manager of Optimization and Strategy, and Optimization Manager Lauren Pitchford from MECLABS, home of Marketing Sherpa and Marketing Experiments. These are the people that conduct the scientific experiments [...]

How to use Weather to Boost Affiliate Profits


As an affiliate, you should always be looking for that little something that can help to push your profits to the next level.  It could be a new place to run ads, a new product to promote or, if done properly, even a change in the weather.  Every year when the seasons change, millions of [...]

Ladies Move Towards Affiliate Marketing

Woman with laptop.

The world of online affiliate marketing has been dominated by men since the dawn of the industry, but according to new research, that is all about to change.  Research from Optimus Performance Marketing found that nearly half of all female website owners will be looking to implement some sort of affiliate or performance marketing into [...]

Blog For Cash


Whether you’re a successful performance marketer making full time income online, or you’re just thinking about starting to earn cash on the Internet, everyone should consider turning their passion into income.  Many marketers are great at making money promoting products that they think are valuable, but they aren’t really passionate about. There is nothing wrong [...]

Pentagon Creates Cybersecurity Soldiers


Defense Secretary Chuck Hagel spoke at the retirement ceremony of NSA head Gen. Keith Alexander, and he took the opportunity to talk about the future of US cyber security.  The security and stability of the Internet is (or at least should be) of key interest to any Internet Marketers who use the web to make [...]

How to Use JetPack by WordPress to Quickly Share Content


If you’re using WordPress as part of your overall marketing strategy, you undoubtedly look for ways to take the posts you make and get them in front of as many people as possible.  Part of this strategy will generally be using social media, but that can sometimes take quite a bit of effort to get [...]

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