WordStream, a maker of Internet Marketing Software, recently published a new infographic which shares some very interesting data about how small businesses are using PPC advertising. They found that, on average, small businesses spend about $1200 per month in PPC advertising, but over 25% of that is wasted due to managerial and strategic errors. This [...]
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We are overjoyed to announce that the Illinois Supreme Court has upheld its win against the Illinois Department of Revenue, declaring the Affiliate Nexus Tax law invalid.
Most importantly, the law is “void and unenforceable” and advertisers can reinstate their Illinois affiliate marketers immediately. The PMA’s legal counsel, George Isaacson of Brann and Isaacson, provided the following guidance:
Jennifer Selleck talks to Brian Hamilton about how to work with Private Label Nutraceuticals. Unlike other supplement manufacturers, Private Label Nutraceuticals can also provide customized marketing, fulfillment, and other business development solutions for your specific business, product, and market. Instead of running another person’s offer, have you considered making your own? Talk to them and [...]
Google.com, the world’s most popular web address, is undergoing a bit of a remodel. Google has been famous for having one of the simplest home pages, with little more than a logo and search box on the page. Occasionally they will replace the logo with a “Google Doodle” for special events, but for the most [...]
Three year old tech start up, Onavo, has announced that they are being purchased by social giant, Facebook. Onavo, based in Tel Aviv, Israel, is a mobile analytics company which provides millions of users with mobile utility apps. Their apps help consumers to run their mobile data services, including the managing and optimizing of the [...]
Democratic Senator Ed Markey from Massachusetts has put in a request to the Federal Trade Commission (FTC) to investigate Google’s recently announced ‘Shared Endorsements’ ads. These are the ads which will automatically pull information from social networks and use images and information about an individual to promote a product. If, for example, you rate a [...]
In this video Rich Gorman delves into his business model of creating niche services with scale then hiring strong operators to run them. It’s important to understand your strengths in business…and even more important to understand your weaknesses. Most internet marketers are just that, marketers. Therefore it’s a good idea to bring team members on [...]
Brazilian President, Dilma Rousseff, has announced that they will be holding a global Internet Governance Summet in April of 2014. The summit, he says, is in response to the information which was leaked by Edward Snowden, revealing the massive spying the US performs on countries around the world, including alleys like Brazil. The decision to [...]
If you logged into your Google Analytics account and thought it looked odd, you aren’t going crazy. There weren’t any major announcements from Google about it, but they have certainly made some significant changes in the last day or two. They did mention some new reporting options rolled out in a blog post. While it [...]
Facebook has announced a major redesign to their ad-buying and reporting tools. These new advertising options are, they say, designed to help give buyers recommendations on where to place the ads based on their specific objectives. Helping marketers of all types improve the results they get from their Facebook advertising. These updates are designs specifically [...]
With Twitter’s upcoming IPO, they used some questionable accounting techniques to come up with the numbers used in their registration statement, which was filed last Thursday. In the statement, Twitter said that “in the eyes of management” the company had a profit of over $21 Million in the first half of 2013. Quite an impressive [...]
Facebook holds an interesting competition twice a year for their Preferred Marketing Developers (PMDs). They are challenged to create new and innovative tools which will help businesses achieve their goals using Facebook. The grand prize winner of the challenge which was completed in September, titled “From Conversation to Conversion” was Optimal.
Optimal is a company based [...]