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Snapchat In Trouble With FTC

SnapChat Logo

Snapchat, the popular photo and video sharing app which promises the content users share will disappear quickly, has settled with the FTC over false marketing and lax security.  The FTC accused Snapchat of deceptive marketing and allowing a security breach earlier this year due to the fact that data from up to 4.6 million of [...]

Why Real-Time Bidding Works

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If you want to do real-time bidding, Engage:BDR offers a quality platform with lots of options. Heather Vale Goss of Performance Marketing Insider interviews Ed Lee, VP of Business Development for Engage:BDR at Ad:Tech in San Francisco. Discover what the features and benefits are of the various components in their RTB ecosystem, and how their [...]

Why LendingTree is Doing So Well

lendingtree

You saw the interview with Lenny from LendingTree… now here’s the more serious talk. Well, a bit more serious, anyhow. Heather Vale Goss of Performance Marketing Insider speaks with Tonya Harris, Senior Account Manager for LendingTree. In this interview at LeadsCon in Las Vegas, discover exactly how LendingTree helps the consumer and the small business [...]

Clickbooth keeps growing and growing

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Clicky wasn’t at LeadsCon, but we still had fun as always with Clickbooth. Heather Vale Goss of Performance Marketing Insider interviews Melissa Filipkowski, Director of Advertising for Clickbooth about their three core businesses, including the CPL/CPA Clickbooth affiliate network, the RevContent CPC network, and the List Exchange data and list management platform for email marketers. [...]

How Businesses can Profit from Pinterest

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There have been many studies and reports over the past year that show that Pinterest is one of the best social networks out there when it comes to marketing.  Companies that use Pinterest typically drive more traffic, and sales, from this site than any of the other social networks.  The problem many marketers have, however, [...]

Supreme Court Discusses Expectations of Facebook Privacy

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The Supreme Court heard oral arguments in the Riley v. California case last week, and in them, the privacy settings of Facebook were discussed.  The case involves a San Diego college student, David Riley.  He was pulled over for driving on expired tags, when the police seized his phone.  They went through the phone, finding [...]

Facebook to Allow Wider Use of ‘Business Manager’ Feature

Facebook_HQ

Facebook’s Business Manager feature has been available for large advertisers for quite some time.  The page allows these advertisers to manage Facebook Pages, advertising and application accounts all from a single location.  This centralized control allows for easier management of ad campaigns, page permissions, and much more.
Facebook has recently announced that they will be expanding [...]

TiVo Affiliate Program Relaunched

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TiVo, which is a leader in consumer DVR products and services, ended their affiliate program several years ago.  According to a recent announcement, however, they are bringing it back, and with some significant changes.  The biggest adjustment from their old program is that they are moving away from Commission Junction, which ran their program in [...]

Nearly 150 Top Tech Companies Protest FCC Net Neutrality Plan

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Some of the biggest tech firms in the world have sent a letter to the Federal Communications Commission, in protest of the group’s proposal that would allow ISPs to charge for faster, better access to consumers.  The debate over so-called net neutrality has been going on for years, but recently the FCC has been making [...]

Facebook’s $1M Per Day Change

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Facebook has been putting a lot of effort into increasing revenue through the use of advertising over the past several years.  Adding the auto-playing video ads into the news feed, for example, has been an extremely successful change.  To make it better, most people don’t seem to mind that these ads are there.  In fact, [...]

Google Acquires Adometry

Google Lawsuit

It was recently reported that Google is acquiring the Austin, Texas based firm, Adometry, for an as yet undisclosed cost.  Adometry is an online attribution firm, which specializes in crediting online ads for influencing decisions.  For example, clicking on an ad, downloading an app, or making a purchase.  Adometry also has roots in ad fraud [...]

What is Going on With CrushAds?

Dan Lansman, President of BMI Elite and CrushAds at LeadsCon

Heather Vale Goss of Performance Marketing Insider speaks with Dan Lansman, President of BMI Elite, the parent company for CrushAds. In this interview at LeadsCon in Las Vegas, find out what sets the affiliate network apart from the competition, how and why they focus on quality, what makes their leads high-quality, and the benefits of [...]

New Preferred Ad Options Launched on YouTube

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In an effort to encourage big businesses to move their ad dollars away from traditional television, and toward digital, YouTube has launched “Google Preferred.”  This new option packages the top 5% of videos in a variety of categories together for advertising.  These videos, which get millions of hits each, are high quality, and provide an [...]

Precise Leads Celebrates 10 Years

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Heather Vale Goss of Performance Marketing Insider talks with Hunter Ingram, Chief Revenue Officer of Precise Leads, who are celebrating their 10th Anniversary. In this interview at LeadsCon in Las Vegas, find out why they have thrived for so long, what awards they’ve recently won, and what’s different about their attitude and approach. Also discover [...]

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