Performance Marketing Insider

ADOTAS – Are you searching for ways to increase site traffic, time on site, unique visitors, and subscribers all with the goal of boosting site revenue? As you know, the way to do this is with great content — lots of it — and interactive content is some of the best.
To get started, take my [...]

Facebook Ads is an amazing tool, even just to play around with. I often find myself creating fan pages and setting up new ad campaigns, just to see the different images that can quickly swing a campaign from boring to interesting.
When using the same text ad copy and only changing the image, you can learn [...]

Several major retailers chains have announced that they are shutting a bunch of stores, and in several cases will be filling for bankruptcy.
According to a report by Forbes, Sears, the famous chain of household appliances is in serious trouble and will be closing a bunch of stores. Similarly, Macy’s, JC Penny, Gap and Talbots are [...]

According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and more affiliates embrace international offers, this becomes a more and more relevant topic.
Lopez claims there are many examples in International SEO failures, but finds a great example in a study of [...]

ADOTAS – Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the industry. This doesn’t have to be the case, and this article introduces practical ways that advertisers can maintain control over their brand while maximizing the benefits and opportunities available from the [...]

According to affiliates and various insider forums, Epic Media Group’s Affiliate Division, formerly known as Azoogle, has not been paying their bills to affiliate publishers.  The rumors of theseissues have been popping up since last summer, with some  affiliates on message boards pointing out that in their opinions that there has been excuse after excuse [...]

iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they cut the entry level to $500k. However, this past week the new iAd minimum advertising spend is now $100k. Still, that’s way too pricey for the average marketer to test.
According to [...]

The Board of Apple Inc has been very involved in discussions about what to do with its very, very large cash reserves and securities. On Tuesday, Tim Cook, the CEO of Apple said he has received a lot of inquiries into what should be done, and confirmed they are actively looking to acquire companies.
According to [...]

PETA, People for the Ethical Treatment of Animals, the charity known for its sexy advertisements featuring naked celebrities, has a new advertisement that is getting a lot of attention on the Internet. This new Valentine’s Day video, warns about the dangers of their boyfriend going vegan.
This new advertisement has a pantless woman, in a neck-brace, [...]

Last year Myspace was pretty much considered dead, and was sold from NewsCorp to advertising network SpecificMedia. According to a recent press release, MySpace is now growing once again, and has added one million new member since December, making approximately 40,000 per day.
The new site is a partnership between SpecificMedia and none other than Justin [...]

According to the fine folks at All Spammed Up, there are ten words that will ensure that you email marketing effort goes nowhere if used in a subject header. These are terms that are often used for call to actions, but have been used to many times by spammers (cough, email marketers) that they are [...]

Last week mThink reported that CX Digital had been hit with a $4.8 “charge back” from Yahoo. According to the report, Yahoo was demanding $4.8 back from Tsava media, also owned by Cyberplex, due to “low quality traffic, ranging back over many months during 2011.” Since Cyberplex is a public company, although with little value [...]

You think the FTC is bad? Well, the Advertising Standards Authority (ASA), a UK based regulation division that determines whether advertising is legal, decent, and non-deceptive has decided to take on God. According to a ruling by the ASA, a Christian prayer organization that was handing out advertisement for  their prayer group website, was making [...]

The Mobile PIN Submit Offers used to be the staple of the mobile industry in CPA Marketing.  However, according to insiders, this could be changing very soon. Verizon has instituted a new refund policy that will basically put most PIN submit companies out of business or at least prevent them from using CPA marketing anymore.
Verizon [...]