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AdRoll Moving Into Japan

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AdRoll, which is already one of the largest digital ad networks and is the largest retargeting platform in the world, has announced that it is expanding into Japan.  In their announcement they confirmed that they are opening new offices in Tokyo, and are assembling an ‘all-star’ team of executives to push into this lucrative market. This team will include Makoto ... Read More »

Google will Allow Porn on Blogger

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Last week Google announced, and PMI reported, that Google was going to be removing all content from their Blogger.com site that contained “sexually explicit or show(s) graphic nudity.”  Due to significant public complaint, Google is backtracking on this move, and will continue to allow porn on their sites. Google’s social product support manager, Jessica Pelegio, said, “We’ve had a ton ... Read More »

FTC Settles Paid Online Review Case

Advertising Guidelines Updated. Important Read

An automobile shipment broker based in Georgia, has agreed to a settlement with the Federal Trade Commission that will halt the company’s allegedly deceptive practice of touting online customer reviews, while failing to disclose that the reviewers were compensated with discounts and incentives. The broker’s website represented that the company had “more highly ranked ratings and reviews than any other company in the ... Read More »

FCC Passes Net Neutrality

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The FCC has finally voted on Net Neutrality, and as of earlier today, the commission has approved having the government step in to regulate how the Internet operates.  Not surprisingly, the commission passed it 3 votes to 2, along party lines. While supporters are certainly celebrating this vote, it might be too early to declare any actual victory.  First of ... Read More »

AdWords Launches new Call Only Campaign Option

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While clicks on your ads can be very profitable in many cases, it is often better to try to get customers to actually pick up the phone and give you a call.  Thanks to a new ad type from Google AdWords, this will be easier than ever.  They have just confirmed a new option that marketers will have called ‘call-only ... Read More »

Apple Ordered to Pay $533 Million to Patent Troll

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Apple, along with several other major tech firms, was sued in a Texas federal court for patent infringement by Smartflash LLC. Smartfish is a well known patent troll that has made millions in the past with this type of lawsuit.  This one, however, is particularly big.   It is related to the way iTunes handled data storage and access, which they ... Read More »

Google Owned Blogger Bans Porn

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Google has just announced that they will no longer allow any sexually explicate or graphic nudity (pictures or videos) on their Blogger platform.  The announcement confirms that they will be eliminating all adult blogs from the site as of March 23, 2015.  This gives bloggers sufficient time to review their site and take down any inappropriate content, which if it ... Read More »

Federal Regulators to Vote on Net Neutrality

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Net Neutrality has been a hot topic for years, but all the talking is finally going to turn into some action later this week.  Federal regulators are planning on voting on a government plan to start treating the Internet providers more like they treat normal phone services. There has been debate on both sides, with many large companies weighing in ... Read More »

Is Anyone Seeing Your Ads?

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There is a growing problem with banners not being seen. Even if you take away bot traffic, fraud and much more, there are tons of issues with where banners are placed. Do you want your ads to be 100% viewable? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first ... Read More »

Pinterest Cuts Spam Clicks in Half

Pinterest

Pinterest has recently made an announcement about a major renovation in their spam reporting and fighting technologies used in the site.  This is another big move by the company, and comes just after they made the bombshell announcement to remove all affiliate links from pins on their sites. For the spam fighting move, they now claim that they are able ... Read More »

Court Denies De-Publication of California SPAM Decision

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In October of 2014, I blogged about the Roslowski et al. v. Guthy-Renker LLC decision pertaining to California Business & Professions Code §17529.5(a)(2) and (3), and the issue of identifying the sender in the body of commercial email. The decision can be found, here. On February 11, 2015, the California Supreme Court denied the request of several non-parties to de-publish ... Read More »

Marketers Over-Purchase Analytic Data

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Everyone knows that one of the keys to success in marketing is having the data you need to make the right decisions.  With this in mind, marketers (both online and offline) need to gather data together in a useful way.  Sometimes this can be done internally using things like Google Analytics or other platforms.  Other times it is necessary to ... Read More »

LinkedIn Launches their Ad Network

LinkedIn-Logo

LinkedIn has finally launched their own global display network, which will take advantage of their massive user base, and the detailed information they collect.  Like Facebook and Google, LinkedIn has been able to collect a lot of data about users over the years.  In many ways, they have some of the most valuable data since it is about user’s work ... Read More »

Real-Time Social Search Engine Launching

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Wayin, which is a martech firm that has made a name for itself assisting thousands of brands, sports teams, television broadcasters and others display social media content on platforms outside of social media is taking their services to the next level.  They just announced that they will be launching a new search engine that is focused exclusively on social media ... Read More »

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