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Spicely.com Partners with AffiliateManager


Spicely.com is a large organic and allergen free seasoning company.  They manufacturer and distribute over 2000 different types of spices on a regular basis.  The company promotes itself as a healthier alternative for cooking with and has done a great job growing their business since they opened in 2003.  The company is certified organic, Fair Trade, Kosher, Vegan and Gluten ... Read More »

WordPress Buys WooThemes


WordPress, or more accurately, the parent company of WordPress, Automattic, is acquiring WooThemes.  The deal, which is estimated to be for more than $30 Million will help to grow Automattic significantly.  It will also help them to enter into the world of e-commerce.  WooThemes is one of the most popular maker of WordPress themes, many of which are premium themes ... Read More »

Are Mobile Ads Disappearing?

Judge-Sad-Face (1)

When browsing the web on your PC it is extremely easy to get rid of unwanted advertisements.  There are dozens of free ad blockers available, and most of them work quite well.  At this point, however, when you’re browsing the web on your mobile phone, tablet or other device, there is really little you can do to avoid the ads.  ... Read More »

Former Google Exec Become UK Internet Minister

Joanna Shields

Joanna Shields has had a long and impressive career in the technology industry.  She has been the head of Bebo (from 2006 until it was sold to AOL in 2008), as well as a Vice President and Managing Director of Facebook in Europe, Middle East and Africa.  She also held significant positions with Google.  Her latest gig is as the ... Read More »

How to Repurpose Your Content with Great Results


Everyone knows that ‘content is king’ for driving traffic to your website.  Great content brings people in due to SEO perks, social sharing and much more.  Unlike in years past, however, the content actually has to be good in order to benefit your site.  This means many marketers are spending a considerable amount of their time or a considerable amount ... Read More »

More Ads on Pinterest Are Coming


Pinterest has been slow to get into the advertising game, but it seems they are ready to ramp that effort up significantly over the coming summer.  They have announced that they will be taking a series of major steps forward to help monetize their site even further.  The new options are designed, according to Pinterest, to help marketers achieve their ... Read More »

Can Crowd Sourcing Solve Advertising Fraud?


If you are interested in learning more about a new form of fraud which takes advantage of crowd sourcing, there is a recently published white paper that goes into great detail on this technology.  The paper is published on the website of the 24th international world wide web conference.  The conference itself took place in Florence Italy from May 18th ... Read More »

McDonalds Fails with Instagram Campaign

McDonald's Hamburgers Desperately Need Filters

Brands have slowly been trying to adopt Instagram as a platform to promote their products. Instagram has already proven that it can promote selfies of about anyone, and with their range of filters even make the most photogenically challanged person look like a supermodel. Restaurants have gone gonzo with food porn photos, and celebrity chefs often make it their go-to place ... Read More »

Another New Anti-Bot Traffic Effort Announced


It seems that 2015 is going to be well-known as a year where the digital advertising industry finally got its act together when it comes to fighting non-human traffic.  There have already been several announcements concerning new software, new ad platforms, new ‘blacklists’ and many other efforts made by a variety of companies that are trying to put the ‘bad ... Read More »

Revisiting TCPA Compliance


Beginning October 16, 2013, prior express written consent became a requirement for all autodialed/pre-recorded calls and text messages, made and/or sent to cell phones, and pre-recorded calls made to residential land lines for marketing purposes. What follows is intended to be a brief refresher of relevant consent requirements and obligations under the Telephone Consumer Protection Act. As a starting point, ... Read More »

The New .sucks Domains are Launching, Should You Register?


Can you imagine how someone must feel about a brand to go and register a .sucks domain? Of course, we in the SEO world know that this happens because of the value of the domain, but brands deal with angry consumers all the time. The fact is that BankofAmerica.sucks, JustinBieber.sucks and many more may soon be reality. Today, businesses have ... Read More »

Merkle Acquires Periscopix to Enter European Market


Merkle is a US based performance marketing agency that has seen a lot of growth and success in recent years.  While they have up to this point been operating primarily in the US, they are looking to grow into a more global company.  They have recently announced the first move to accomplish that goal, and that move was to purchase ... Read More »

Facebook Video Not Really Beating YouTube


There has been a flood of stories and reports recently that say that Facebook is catching YouTube in total number of videos being displayed.  While there is no doubt that Facebook has become a major player in the video display market, they might not be quite as big as they have been letting on.  According to recently confirmed information, YouTube ... Read More »

BrightRoll Providing Advertisers with Nielsen Digital Ad Ratings


BrightRoll will be expanding their mobile video ad solutions effective immediately.  They are offering access to the highly rated Nielsen Digital Ad Ratings data across all of its mobile video demand side platform.  This information will help to give advertisers additional tools and information needed to plan and optimize their ad campaigns from within the platform itself.  This will make ... Read More »

Clef two-factor authentication