It has been nearly a year since Google updated the majority of their search traffic to go over a secure connection. For marketers, the downside of this was that they would lose the referrer data, which was relied on heavily for keyword research and optimization. Since that time, those using the AdWords program still got [...]
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ClickBank recently released the “Pytch SDK” for mobile ads. This allows people who promote ClickBank products to quickly and easily integrate a variety of types of mobile ads into their iOS or Android apps. Mobile app advertising has become very popular, and very successful for many industries. Having the SDK available will allow anyone who [...]
Cole Haan, a shoe manufacturer recently ran a photo contest, titled “Wandering Shoe,” which offered $1000 for the ‘most creative entry.’ The contest required users to post photos on Pinterest, with a board titled “Wandering Sole” and then create five photos of the shoes, five photos of ‘places to wander’, and use the proper hashtag.
Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in San Francisco. Discover what’s new on their full-serve platform and when you can take advantage of it. Viewable Impressions options allow you to achieve higher quality traffic as an advertiser, and [...]
Increasing your results with email marketing often includes testing and tracking analytics. Heather Vale Goss of Performance Marketing Insider interviews Senior Manager of Optimization and Strategy, Taylor Kennedy, and Optimization Manager Lauren Pitchford from MECLABS. In this interview, part two of four, find out what visual elements you should include in your emails, how many [...]
Facebook has recently confirmed another update to their news feed algorithm. This update was done to help combat the ‘like-baiting’ that is so common throughout the Social Network today. Like-baiting posts come in many different forms, but are essentially made only in an attempt to get massive amounts of ‘likes’ and/or shares. For example, posting [...]
While there are many benefits to running an online business, there are also some difficulties. When you’ve got a traditional job, for example, you usually get sick time and if some major disaster strikes, you’re not usually expected to make it to work. Online, however, you need to be working 24/7/365 in order to keep [...]
In the world of internet marketing everyone is looking for the best way to get rich as quickly as possible, with as little work as possible. While there is no shortage of options to choose from, very few of them ever provide the promised results. One of the biggest trends in digital marketing today is [...]
Amazon.com is one of the world’s largest retailers, where you can buy just about anything you can imagine. Most people think that Amazon just happened to start the right service at the right time, and happened to get lucky with how successful they became. The fact is, however, that Amazon can credit a lot of [...]
While the digital marketing industry is finally starting to take the threat of ad fraud seriously, it is clear that they will have quite a fight on their hands. Ad software firm TubeMogul has recently announced that they identified three new bots, which were using entirely new technologies which targeted videos for view fraud. The [...]
Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more online traffic than ever, consumer behavior has undergone a paramount shift with the mobile transformation.
Performance marketers that continue to solely push and collect data from online-only interactions are swimming upstream. Savvy [...]
Attorney General Lisa Madigan today filed five lawsuits in a sweep cracking down on unlicensed, online payday lenders and a loan lead generator promoted by talk show host Montel Williams for illegally offering expensive, predatory loans that trap Illinois borrowers in excessive, cyclical debt loads.
Madigan filed lawsuits this week in Cook County Circuit Court on [...]
As the battle for the ever growing mobile advertising dollar heats up, Twitter has just announced that they will be offering 15 new types of ads for marketers to take advantage of. The ads will become available over the next six months, with the first of them being released in the coming weeks.
The first new [...]
Crowd funding sites like Kickstarter and others have helped thousands of people raise the capital they need to get their ideas to the next level. These types of sites make it possible for many people to raise money from other individuals, rather than turning to the bank for cash. This is a win-win situation for [...]