Posts in the Specials Category at Performance Marketing Insider


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92% of All Android Gmail Users will Be Hacked?


Everyone knows that they need to be careful with their passwords, and do all they can to keep hackers out of their systems.  Most people, however, have something of a sense of confidence because unless you are doing something stupid, you aren’t really that likely to get hacked.  After all, for most people, hackers just [...]

Google App Install & Reengagement now Globally Available


Marketers have been able to display ads for app installs or re-engagements on Google’s mobile ad platform, AdMob since last June.  Apparently Google likes the results they are getting, because they are now rolling these types of ads out globally.
Marketers will be able to display advertisements to try to get people to either install a [...]

Is Phreshclick Taking over the CPA World?


Heather Vale of Performance Marketing Insider speaks with Barb Mayo, Director of Affiliate Management for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what Phreshclick is, why it was started, what the benefits are to working with Phreshclick as an affiliate, and what Barb’s experience is [...]

The CPA Performance Marketing Agency?


Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what April does at Phreshclick, why the term “affiliate” can be confusing sometimes and what Phreshclick offers to affiliates that other CPA networks don’t. Also hear about April‘s experience [...]

Most Affiliates Are Broke Married Men?


Some pretty interesting information according to Affiliate Summit’s AffStat that claims, among other things, the majority of affiliates are married men making less than $20k a year? Adknowledge was nice enough to turn this information into a handy info graphic that really surprised me, not just because it makes the claim that the majority of affiliates aren’t [...]

Court Expected to Rule in FTC Case Against Dietary Supplement Marketers


A federal district judge in Atlanta is expected to provide a ruling shortly in a Federal Trade Commission case against the marketers of three weight-loss and health-related dietary supplements. In May, the defendants were ordered to pay more than $40 million for violating a 2008 court order.
The defendants ran an operation known as Hi-Tech Pharmaceuticals, Inc.  They allegedly continued [...]

Facebook allowing Marketers to Display Ads more often


According to a recent report from Digiday, Facebook has made a change to their advertising standards, which will allow marketers to target the same people more often with ads.  In the past, marketers could only show the same ad to individuals who have not liked their page once per day.  The updated rules now allow [...]

Google Patent-Infringement Case Overturned


Google has gotten its first major victory in a patent infringement case that has been going on since 2011.  In a 2-1 decision by the U.S. Court of Appeals for the Federal Circuit in Washington, the $30.5 million fine that Google would have had to pay to Vringo has been overturned.
Vringo filed a suit back [...]

Almost 10% of Twitter Users Fake

There has been a lot of talk recently about how bots and automated programs are having a major effect on the marketing and advertising industries.  According to the latest Securities and Exchange Commission (SEC) report from Twitter, however, bots are very active on their social network as well.  According to the filing, about 8.5% of [...]

States Want E-Cig Regulations


The FDA has been asked by 29 U.S. States to strengthen regulations concerning e-cigarettes so as to make sure that young people are better protected from nicotine addiction.
Attorneys General from all over the United States have signed the letter that asks the Food and Drug Administration to limit marketing and advertising for electronic cigarettes as [...]

Facebook Providing Cross-Device Ad Reporting

Facebook Hates Upworthy

Facebook has officially launched a new ad reporting feature that will help marketers to track the effectiveness of advertisements across multiple platforms.  The new reporting, they say, will help marketers to see the true conversion rates of their Facebook ads.
In the announcement, they showed just how important this can be by revealing that when an [...]

No more Exact Match Advertising from Google AdWords


Google has recently announced that as of late September, anyone who uses their AdWords program will lose the ability to target exact match searches only.  From that point on, marketers will be required to also target close variants of the keywords they are interested in.  This, of course, is upsetting many marketers who rely on [...]

Gross Receipts As Baseline For FTC Contempt Damages Against Advertisers


The case is FTC v. BlueHippo Funding, LLC, No. 11-374-cv (2d Cir. Aug. 12, 2014). It involves an appeal of the damages component of a 2010 order by the U.S. District Court for the Southern District of New York that granted, in part, the Federal Trade Commission’s (“FTC”) Motion for Contempt against Blue Hippo for [...]

Yair Shalev Fined $350k from FTC for Obamacare Scam

Barack Obama

You may remember reading about a major spam operation that involved emails being sent out attempting to defraud consumers by making them believe they had to register for specific health insurance.  The messages claimed that because of the Affordable Health Care Act (aka Obamacare) people were required to sign up immediately or face fines or [...]

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