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Dennis Yu to Star in Game of Thrones

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The online marketing blogshphere was abuzz this morning with the news that Marketer and part time crochet aficionado Dennis Yu had accepted a reoccurring roll on the hit HBO Show, Game of Thrones. Yu, who became famous in 2009 with his expose of Facebook scams, is currently the owner of BlitzMetrics a marketing company that connects people with 404 pages ... Read More »

Facebook Partnering with 3rd Party News

facebook-glasses

Facebook has long been one of the biggest places go to find news.  In most cases people would see links to other sites such as the New York Times, Forbes, BuzzFeed and many others, which users would click on to read or view the content.  In fact, many top sites were getting up to 40% of their traffic from Facebook. ... Read More »

LeadsGate Fake Company, Fake People

LeadsGate is Catfishing For Money

As far as I remember off shore scammers have created fake companies in order to scam those into the US into doing business with them. In the Lead Generation space, it seems there are a growing amount of companies that buy old leads and resell them as new, or use cheap labor to fill out leads using proxies. The quality ... Read More »

FTC Attacks Hard PayDay Lead Companies

FTC Goes After Marketers

The FTC has recently filed a case against Sequoia One, LLC and Gen X Marketing Group, LLC as well as several individuals within those companies, for violating section 5 of the Federal Trade Commission Act.  This is the section that prohibits unfair and deceptive acts or practices in or affecting commerce.  The letter issued from the FTC says that the ... Read More »

Napster Founder John Fanning in Hot Water with FTC

John Fanning of Jerk.com

It seems that the Napster Co-Founder, John Fanning, can’t seem to stay out of trouble.  Last week the FTC issued an order against him, and Jerk, LLC related to the operation of Jerk.com.  Jerk.com is a social media site that allows users to set up profiles for other individuals and then people can rate them as either ‘jerk’ or ‘not ... Read More »

VigLink Affiliate Method Deceptive? Hurting Merchants

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Let’s first State that I am not a fan of Viglink, I think the company is perhaps the worst example of “affiliate marketing” that produces revenue that isn’t deserved whatsoever. Several people, including SugarRae have also pointed out that it’s a lazy form of affiliate marketing Basically – to me – VigLink is lazy affiliate marketing. You sign up with their program and ... Read More »

Google Webmaster Tools Showing “Not Provided” for Keywords

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Some time back Google made a change to the Google Analytics tool so that the vast majority of keywords that were typed in to Google and showed your website in the results would show up at ‘Not Provide.’  Google claimed that this was because of the increased security and privacy concerns for their users.  While most people didn’t believe Google’s ... Read More »

Track Leads Real Time with Cake

Dave Stewart, Founder and CTO of CAKE at LeadsCon in Las Veg

Do you like CAKE? Heather Vale of Performance Marketing Insider speaks with Dave Stewart, Founder and CTO of CAKE at LeadsCon in Las Vegas. In this interview, discover what the CAKE advertising platform does, how it helps you determine what works and increase your ROI, and why it’s important to track and optimize in real time. Also find out what ... Read More »

Great Payouts for Pay Per Call

Frank Kasimov, Co-Founder of Call Marketplace

Heather Vale of Performance Marketing Insider calls on Frank Kasimov, Co-Founder of Call Marketplace, to find out more about making money with pay per call. In this interview at LeadsCon in Las Vegas, discover what the call aggregator does, how it sets them apart from other pay-per-call companies, and why that translates into the best quality and highest payouts in ... Read More »

Lead Generation with Clickbooth

Lee Aho, VP of Advertising for Clickbooth

Heather Vale of Performance Marketing Insider speaks with Lee Aho, VP of Advertising for Clickbooth, at LeadsCon in Las Vegas. In this interview, discover what verticals they lead the market in, what they look for in affiliates, why sustainability is important. Also find out what’s new with Clickbooth, including their new platform, CB LEAP, how it will change the face ... Read More »

HasOffers and Distributed Leads

Cameron Stewart, General Manager of Tune and HasOffers

Heather Vale of Performance Marketing Insider sits down with Cameron Stewart, General Manager of Tune and HasOffers. In this interview at LeadsCon in Las Vegas, discover what the deal is with those kinda cool cubes, and what new announcement HasOffers made and how it will help them engage more of the leads gen space and help to distribute leads. Also ... Read More »

Invoca is Behind Pay-Per-Call Services

Amalia Beckmann, Customer Success Manager for Invoca

Who’s behind that pay-per-call service? What happens when you have two very sexy Canadians talking to each other? Heather Vale of Performance Marketing Insider talks with Amalia Beckmann, Customer Success Manager for Invoca, the company that provides the call automation platform for most of the pay-per-call companies you’re familiar with. In this interview at LeadsCon in Las Vegas, discover exactly ... Read More »

You Has Traffic? Yancy Naughton Buys Traffic

Yancy Naughton, Founder of HasTraffic.

Have traffic? Want traffic? Heather Vale of Performance Marketing Insider talks to Yancy Naughton, Bow Tie Afficionado and Founder of HasTraffic. In this interview at LeadsCon in Las Vegas, discover what HasTraffic does, as well as its sister company, WantsTraffic. Also find out what’s unique about the way they buy and sell traffic, what types and quality levels of traffic ... Read More »

Performance Marketing Association Doesn’t Know Basic SEO

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First of all, this is no way a slight of the enormous good the PMA has done for the industry — at least before their executive director Rebecca Madigan left. Honestly, I’m not even sure the organization is even active, as they have zero contact with me or tons of people that I know that used to be involved. Strangely enough, ... Read More »

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