A series of surveys were recently conducted by MyLife, a privacy management tool, asking people how much they trust different entities with their personal information. Each survey received 1000 responses, and asked the individuals a simple question, “Do or would you trust XXX with your information?” The XXX was the name of the organization in [...]
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Whether you are already using AdWords, or are planning to use it to promote your business’ products or services in the future, there are many functions that need to be followed within the AdWords Campaign tool manager in order to help improve your chances of success.
Your ultimate goal when advertising with AdWords is to ensure [...]
Keeping up to date on the latest trends in marketing and compliance is essential for all performance marketers. With that in mind, everyone should take some time to review the latest report from PerformLine titled, “Marketing Compliance Trends.” This report contains a number of key statistics that everyone should be aware of.
For example, this report [...]
After about two years of pushing writers, bloggers and authors to link all their published content to their Google+ authorship profile, Google has finally decided that it isn’t going to work. While many individuals and sites have used the authorship tags during this time, it appears that it hasn’t been as beneficial to the people [...]
According to a recently conducted study by VidYard and Demand Metrics, video marketing is the most effective marketing option available today. In addition, the return on investment provided by video marketing is improving, according to 48% of the respondents. While it is certainly no surprise that video marketing is an excellent resource, this study really [...]
Heather Vale Goss interviews Drew Thorne-Thomsen of Invoca. Invoca makes software that helps companies close more sales when customers call in and track where and how the calls were generated to boost future marketing campaigns. The company recently announced it converted $2.5 billion in sales for its customers since the company was founded and was [...]
Heather Vale of Performance Marketing Insider spoke with Elliott Lemenager, EVP for Leadspedia. In this interview at Affiliate Summit East in New York City, discover what Leadspedia is, how the performance marketing platform helps you increase your success and ROI, and what strategies Elliott has for you to make use of their data.
Brought to you [...]
Why should you use engage:BDR’s First-Impression buy-side platform for your advertising needs, and how can you optimize your ROI? Heather Vale of Performance Marketing Insider gets a personalized walk-through demo from Alex Epshteyn, Account Manager for First-Impression. In this exclusive interview, the first of two parts, discover what’s unique about the self-serve DSP and watch [...]
Facebook has recently announced an algorithm change to their news feed that will have you seeing fewer of the ‘click bait’ stories. You have undoubtedly seen thousands of stories that tease you with vague information such as, “Two NBA superstars get in fight. You won’t believe over what, click here to find out.” These types [...]
Most marketers are always on the lookout for that ‘next big thing’ that will let them get their brand in front of a target audience. While it is definitely a good idea to be looking for new and innovative systems, this sometimes causes people to miss out on using established services that still have a [...]
You probably have heard Google is the best method to advertise online, right?
However, Google sometimes may not be the best consideration, especially when starting your online marketing adventure. This could be for a couple of reasons, and include:
The level of competition is extremely high for your market, making it very costly to advertise your business’ [...]
Everyone knows that they need to be careful with their passwords, and do all they can to keep hackers out of their systems. Most people, however, have something of a sense of confidence because unless you are doing something stupid, you aren’t really that likely to get hacked. After all, for most people, hackers just [...]
Marketers have been able to display ads for app installs or re-engagements on Google’s mobile ad platform, AdMob since last June. Apparently Google likes the results they are getting, because they are now rolling these types of ads out globally.
Marketers will be able to display advertisements to try to get people to either install a [...]
Heather Vale of Performance Marketing Insider speaks with Barb Mayo, Director of Affiliate Management for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in New York City, find out what Phreshclick is, why it was started, what the benefits are to working with Phreshclick as an affiliate, and what Barb’s experience is [...]