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Clickbooth Thinking Small is Paying Off Big!

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This time last year, just weeks before ASE 2014 I wrote a post about how Clickbooth would begin thinking smaller for its events. Saying goodbye to the 3,000+ people, line around the block types of parties, introducing a different style of event with a focus on exclusivity and networking. Clickbooth realized its clients and other industry colleagues were looking for ... Read More »

FTC Announced Lead Gen Workshop

The Federal Trade Commission (FTC) has just announced that they will be holding a workshop titled, “Follow the Lead: An FTC Workshop about Online Lead Generation” to provide valuable information about online lead generation.  The workshop is being scheduled for October 30th, 2015 and is sure to be a very popular event.  They will be covering a variety of topics ... Read More »

Ad Targeting Criteria with Credit Info?

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As marketers, we all know that targeted ads are a great way to improve conversion rates and get the best return on investment possible.  Even many consumers agree that having ads targeted toward them specifically is better because it means the ads may actually provide them some value.  As ad networks continue to try to get more and more specific ... Read More »

Anti-Fraud Pilot Program Launched from TAG

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TAG, or the Trustworthy Accountability Group, is an organization that includes many big names from the digital advertising industry.  The focus of the group is to function as a centralized location to lead the battle against ad fraud and other types of criminal activity within the digital advertising industry. Thanks to a major contribution from Google (a member of the ... Read More »

Five Tricks Maximize Your Display-Ad Budget

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Companies will be spending approximately $23 billion on display ads this year, and by 2019 that number is expected to go up to about $37.6 billion.  With these major numbers, the chances are great that you’ll be looking to take advantage of display ads.  The chances are also great that much of the investment you make will be wasted thanks ... Read More »

Trick: Get Your Product in Front of Hungry Buyers

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For most people, marketing is the work involved with trying to get a product or service in front of an audience that is willing to pay for it.  Once in a great while, however, there are situations where the customers are automatically seeking out the products so very little (if any) real marketing effort is needed.  For example, if you’re ... Read More »

UnsubCentral Relaunches

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UnsubCentral, which is a company experienced with performance marketing and a leader in email compliance has recently launched a newly redesigned system, in beta version.  The system has been completely remodeled using brand input and is expected to empower marketers with new and unprecedented insights.  Using the new system, brands will be able to maintain integrity and improve the targeting ... Read More »

Ashley Madison Hacked, All User Data Stolen

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The personal details of more than 37 million cheating spouses on the website Ashley Madison have been obtained by a hacker group that are threatening to release nude photos and sexual fantasies of the site’s clients unless the cheating website is shut down. Hackers were protesting the fact that Ashley Madison refuses to delete user data and accounts when requested, ... Read More »

Draft Do-Not-Track Compliance Standard Published

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On July 14, 2015, the organization in charge of developing uniform standards for World Wide Web technologies announced the “last call” for a draft proposal on how websites should comply with a user’s “Do-Not-Track” preference.  If implemented, the proposal would be the very first formal standard for DNT compliance. The proposed standard describes how service providers and advertising companies should ... Read More »

Google Finally gets Win in Privacy Related Court Case

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In a case that has been going on since back in 2012, Google has gotten what appears to be a final decision from Federal district court Judge, Paul Singh Grewal.  The plaintiffs were hoping to get class action status based on their accusations that Google was gathering data and using it across multiple divisions as well as disclosing it to ... Read More »

Buy Items Directly from Google

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A new mobile feature that has been rumored to be coming to Google has finally launched for a limited ‘experimental’ trial.  The feature is being called “Purchases on Google” and will allow there to be a button within search ads that let people make a purchase through the Google platform.  Ads featuring this feature will have a ‘Buy on Google’ ... Read More »

Mobile Driving More Sales

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When it comes to marketing to users, you have to go mobile as much as possible.  The vast majority of users are at least using their mobile devices most of the time, if not exclusively.  Finding out more about the behaviors and opinions of people on their mobile devices is very important, and that was the goal of new research ... Read More »

Disclosures: 10 Things All Marketers Must Know

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This IS PART ONE in a five part series focusing on Internet marketing and online lead generation compliance.  From weight loss and muscle building products, to skin creams and anti-aging products, the FTC Act’s prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing and sales. Commission rules and guides are not limited to any particular medium used ... Read More »

Report Identifies Most Important Digital Shopping Tools

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A recent report published by Epsilon reveals what digital tools are influencing people the most when it comes to shopping and making purchases.  Needless to say, this type of information can be extremely valuable to a savvy marketer.  The report was conducted through a survey of 2800 US consumers and took place during the fourth quarter of 2014. Take a ... Read More »

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