Performance Marketing Insider

With last weeks announcement that COPEAC, one of the first CPA networks in existence, was shutting down, people started talking a lot more about the issues in the industry. We received dozens of emails and comments asking why CPA Networks are shutting down – several affiliates mentioned that they have now more than once had [...]

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For too long, publishers and advertisers have been burdened by a mutual lack of trust.
Trust is a reciprocal issue, and it’s clear that both camps have reasons to be concerned.  For many publishers, advertiser scrubbing practices have always been a mystery.  Often, the client won’t say why they think one lead is valid and another [...]

Two years ago I started marketing pay per call offers.  I thought the channel had the potential to solve lead quality issues so many of our advertisers were complaining about.  A perfect fit for complex sale campaigns that require a human touch and customer service, I purchased a license to Ring Revenue technology so I [...]

I’m not one of those conspiracy folks who will rant all day about the evils of the government, and how they are going to take away our guns, force us to worship Satan or worse, make us listen to Justin Beiber. However, when I heard that MegaUplaod was “busted” for what should have been a [...]

WordPress is definitely the best blogging tools out there, and it’s one that I’ve used since 2005 when I opened ADOTAS.com. HTML is great to know, but using WordPress makes your job easier and allows you to spend more time marketing a product, creating articles and making money.
 1)   Install a SEO Plugin.
One of the reasons [...]

ADOTAS – Many individuals, both from within the affiliate industry and outside it, have previously written about the future of the performance marketing channel. Some have even forecasted that there isn’t a future for it. We now have some hindsight with which to judge these speculations.
This article outlines five predictions for the trends, if not [...]

In what seems to be a monthly update to considerable piss off site-owners, Google has announced a new change to their algorithm that will significant affect millions of website owners. The change, dubbed by Google as the “Page Layout Algorythm” is focused on hurting sites that have too many banners above the fold, and not [...]

Here’s a review and roundup of the best blog monetizing strategies of 2011, a peek into blog earning reports, and marketing insights from top bloggers. Represented are small business bloggers, mommy-bloggers and college students who monetize their blog content.

According to ComScore, Microsoft’s Bing has now officially overtaken Yahoo as the nation’s second biggest search engine. With 15.1 percent of the search engine market, Bing, only a few years off has made significant headway in competing in the market dominated by Google. Since Yahoo is actually using Bing results, this isn’t a surprise. However, [...]

According to several reports out there, the Kardashians, especially Kim Kardashian, once able to push almost any product online, have hit a serious stumbling block. Their show, which was once one of the top shows on reality television has lost almost all of its viewership and worse, no one picks up magazines with Kim Kardashians [...]

On Thursday, ICANN, the Internet Corporation for Assigned Names and Numbers, plans to open the floodgates to an entirely new world of new domain extensions. The impact to affiliates and advertisers is not to be diminished.
Based on the rules set forth by ICANN, companies or organizations with $185,000 can plunk down an application for ownership [...]

This past Friday, I had the opportunity to speak to Graham Gibson, of Central Coast Nutraceuticals , who is the target of a FTC investigation charging,  among other things, with deceptive advertising and consumer fraud. He had reached out to me that day, wanting to make sure that his side of the story was told. [...]

ClickZ – During the first few years of Facebook’s existence there was one part of the advertising community that immediately adopted its advertising platform as a key part of their campaigns: the affiliate and performance marketing industry. Facebook was written up in every affiliate blog and every journal about performance marketing as the savior of [...]