Everyone knows that having a mobile friendly site is essential for serving customers today. With a growing percentage of people using their mobile devices for the majority of their browsing, it really just makes good sense to put in the time and effort necessary to optimize your site with these customers in mind. Google has […]
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Facebook has just announced that starting in January, they will be further throttling pages that are made to help promote sales, sweepstakes or even just reuse ad copy. These posts, which are 100% organic in nature and would only be seen by people who already follow your page, will not show up in their News […]
Pinterest has been one of the hottest social networks over the last year or two, and one of the most effective ways to drive quality traffic. The one potential problem marketers had run into, however, was that the site was primarily used by women.
According to a recent announcement, however, that may not be the case […]
Did you know that you are probably losing 98% of the people who click on your ads? Why? Because a lot of shoppers don’t always buy the product the first time. Even worse, they don’t always remember where they saw the product.
Retargeting ensures that those customers that clicks on the ads, but didn’t buy a […]
If you are running any sites that make money through Google’s AdSense program, you may want to start really being careful about what you post about. While everyone knows that AdSense does not allow their ads to be posted on porn sites, it seems like they may be expanding that restriction a bit (though with […]
While not nearly as famous or influential as either Panda or Penguin, the algorithm typically called “Pirate” has gotten a long overdue update. The update, which began rolling out on October 17th, is designed to try to push sites that promote illegal downloads off of the search results pages. For example, torrent sites are less […]
Shareholic has recently released a new report that goes over the different social sharing sites, and which ones are most effective for driving traffic and sales. While it is no surprise that Facebook remains the number one source in referral traffic, it seems that for many people, Pinterest actually provides more value.
Facebook accounts for about […]
MarketLive has released their third quarter performance index, which provides some details about digital marketing and consumer behaviors in this area. In the report, it was found that traffic from smart phones to e-commerce sites grew by more than 62% during the quarter. More impressively, the revenue generated through these smart phones went up by […]
In a new report recently released by Covario for the third quarter of 2014, it was found that for the first time since it has been measured, smartphone ad spend beat out tablets. This is the continuation of a general trend of people using their smartphones more and more for all types of things, including […]
Google has just released the updated Android version of their popular Google My Business and AdWords Express apps. The iOS versions will be released in the coming weeks. The updates are fairly significant, and will provide users with some greatly improved features.
For the Google My Business app, the biggest update and improvement is with the […]
Zogby Analytics recently completed a survey of over 1000 adults regarding their preferences when it comes to how companies monetize their apps. Among other things, the survey asked whether the person being surveyed preferred paid apps, freemium apps or apps that are free but display ads. They also looked into whether or not people would […]