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Google Launches ‘Mobile-Friendly’ Labels

The Google Building

Everyone knows that having a mobile friendly site is essential for serving customers today.  With a growing percentage of people using their mobile devices for the majority of their browsing, it really just makes good sense to put in the time and effort necessary to optimize your site with these customers in mind.  Google has […]

Facebook Punishing Marketers Again


Facebook has just announced that starting in January, they will be further throttling pages that are made to help promote sales, sweepstakes or even just reuse ad copy.  These posts, which are 100% organic in nature and would only be seen by people who already follow your page, will not show up in their News […]

Google Analytics Announces iOS App Install Tracking


In what many will see as a feature that should have been out some time ago, Google has just announced a new option for tracking iOS app installs.  This feature, which is now a part of Google Analytics, will allow you to track the effectiveness of app install ad campaigns.  You’ll not only be able […]

Pinterest – It’s not just for the ladies anymore


Pinterest has been one of the hottest social networks over the last year or two, and one of the most effective ways to drive quality traffic.  The one potential problem marketers had run into, however, was that the site was primarily used by women.
According to a recent announcement, however, that may not be the case […]

Best Way to Hit Positive Roi

Huge Pile of Money

Did you know that you are probably losing 98% of the people who click on your ads? Why?  Because a lot of shoppers don’t always buy the product the first time. Even worse, they don’t always remember where they saw the product.
Retargeting ensures that those customers that clicks on the ads, but didn’t buy a […]

Don’t Talk about Sex – AdSense Cracking Down?

Adsense Sex

If you are running any sites that make money through Google’s AdSense program, you may want to start really being careful about what you post about.  While everyone knows that AdSense does not allow their ads to be posted on porn sites, it seems like they may be expanding that restriction a bit (though with […]

Facebook makes it Easier to Unfollow Pages


Facebook has announced that they are in the process of rolling out an update to both the desktop and mobile versions of the social network, which will make it easier than ever to have control over what you see in your News Feed.  The changes will allow people to click on a small drop down […]

Alert: Google Makes big Pirate Algorithm Change

Google Pirate

While not nearly as famous or influential as either Panda or Penguin, the algorithm typically called “Pirate” has gotten a long overdue update.  The update, which began rolling out on October 17th, is designed to try to push sites that promote illegal downloads off of the search results pages.  For example, torrent sites are less […]

Twitter attempting to Monetize Your Emotions


Over the past year there has been a lot of talk about the advertising side of Twitter, and most of it has been positive.  They have done a good job at keeping their ads unobtrusive, while still providing a great service to the people buying ad space.  As they continue to test their ‘Buy Now’ […]

Report: Pinterest Best for Qualified Leads


Shareholic has recently released a new report that goes over the different social sharing sites, and which ones are most effective for driving traffic and sales.  While it is no surprise that Facebook remains the number one source in referral traffic, it seems that for many people, Pinterest actually provides more value.
Facebook accounts for about […]

Report: Massive Mobile Commerce Growth in Q3


MarketLive has released their third quarter performance index, which provides some details about digital marketing and consumer behaviors in this area.  In the report, it was found that traffic from smart phones to e-commerce sites grew by more than 62% during the quarter.  More impressively, the revenue generated through these smart phones went up by […]

New Report finds Smartphone Ad Spend Beats Tablets for First Time

mobile advertising

In a new report recently released by Covario for the third quarter of 2014, it was found that for the first time since it has been measured, smartphone ad spend beat out tablets.  This is the continuation of a general trend of people using their smartphones more and more for all types of things, including […]

Google Releases Update to My Business & AdWords Express Apps

Google has just released the updated Android version of their popular Google My Business and AdWords Express apps.  The iOS versions will be released in the coming weeks.  The updates are fairly significant, and will provide users with some greatly improved features.
For the Google My Business app, the biggest update and improvement is with the […]

Study finds Ads Preferred over Paid or Freemium Apps

Zogby Analytics recently completed a survey of over 1000 adults regarding their preferences when it comes to how companies monetize their apps.  Among other things, the survey asked whether the person being surveyed preferred paid apps, freemium apps or apps that are free but display ads.  They also looked into whether or not people would […]

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