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Q2 2014 Media Quality Report Released from Integral Ad Science

Integral Ad Science has just published their latest Media Quality Report, which provides data concerning brand safety, quality, viewability and much more.  Specifically the report compares the quality of ads offered by direct publishers, ad networks and ad exchanges.
Some of the key pieces of information found in the report include:

Brand Safety – The advertising industry [...]

Triggit does Dynamic Retargeting to Native Ads


Triggit has been the advertising retargeting partner for Facebook for quite some time now, helping to improve the overall effectiveness of the social giant’s ads.  According to a recent announcement, they are now partnering with several new premium publishers to help bring these same benefits to top sites and brands across the internet.
While the specific [...]

Facebook to Allow Marketers to Target Ads Further


Facebook has been a leader in providing markets the ability to advertise directly to people only with very specific interests.  With their advanced marketing systems you have been able to display your ads only to people who ‘like’ certain things, or only those who fall into a specific demographic.  In the last couple days, they [...]

Clickky Launches CPE for Mobile Apps


Clickky has recently announced that they are moving their CPE (Cost-Per-Engagement) advertising program out of beta, and opening it up to all app developers.  This CPE system allows advertisers to pay for each new user that is active in the app, rather than simply installs it.  This is an innovative new option for performance marketing [...]

Major new Study into Advertising Bot Fraud Launched


According to a recent press release, the Association of National Advertisers (ANA) and White Ops are joining forces to conduct a joint research study into the topic of bot fraud.  As you have likely noticed, the estimates on how much fraud exists in the digital advertising industry vary greatly from one announcement to the next.
While [...]

Twitter offers Improved Data for Marketers

fake twitter

Twitter has recently given their analytics dashboard a major facelift.  The new dashboard will give advertisers a much more in depth look into how their tweets are doing.  Specifically, this update provides insights into organic tweets and how many impressions and engagements they are getting.
The update is only for advertisers, verified users and Twitter Card [...]

Affiliate Marketing Builds trust with Shoppers


According to a recently published study, brands that use affiliate marketing to promote their products or services are trusted significantly more than those that use other digital marketing strategies such as email marketing, social media marketing or even display advertising.
The study surveyed 1128 online shoppers and 206 bloggers (who don’t use affiliate marketing to monetize [...]

Mobile Social Sharing Jumps 30% in Q2 2014


While everyone already knows that mobile is incredibly important for social media sites and marketers alike, a new report has found that its importance is continuing to grow at a rapid pace.  The report, which was published by ShareThis, found that people are sharing content on their mobile devices more than 30% more in in [...]

Inne at the Abingtons Announces new Aryans only policy

Inne at the Abingtons Announces new Aryans only policy

Many a couple have tied the knot at the Inne at the Abingtons, an as a result, they have won such prestigous titles as, “best wedding reception venue” & “best outdoor ceremony location”…even though the website lists nothing pertaining to where these awards came from. However, as times change, [...]

Speed Up Conversion Rates with Interactive Banners


One of the biggest issues internet marketers today face is that shoppers take so long to make a purchase.  They often visit a sales page 3-4 times before deciding whether or not they really want to buy.  This is an especially significant issue for performance marketers, since this could mean the shopper ends up making [...]

Largest US Search Ad Agency Formed with Merkle Acquisition

Merkle inc, a large ad agency, has recently announced that it is acquiring the search agency RKG.  This purchase will make the combined company the largest independent search agency in the United States, according to a comment from Merkle Inc.
Executive Vice President and Digital Agency Group Leader, Craig Dempster, said “RKG represents the best of [...]

Huge Video Ad Fraud Scheme Recently Discovered


DoubleVerify, an industry leader in digital performance solutions, has recently announced that they have discovered a massive video ad fraud operation that is likely causing brands millions (or more).  The system is said to affect more than 1% of all video ad impressions that take place on the internet today.  This is, needless to say, [...]

Is Google Authorship being Phased Out?

The Google Building

The Google Authorship program has been a big talking point for marketers and content producers for several years.  Top content producers would get their Google+ profile picture, as well as information about their ‘circles’ displayed in the search results with their articles.  In addition, in some cases the search results would show other articles they [...]

Daily Content May Boost Traffic 100+%


According to a recent case study performed by Brafton, one of the best ways to build traffic levels on your website is to publish new content on a daily basis.  The study looked at how daily posts about a specific topic can draw in a steady stream of new visitors, and keep existing visitors coming [...]

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