Performance Marketing Insider

Performance Marketing Insider has been covering the case of Shawn Hogan and Brian Dunning since the case was first launched a few years ago.  Every step of the way his supporters have come out saying that he wasn’t guilty, that he was set up. Now, as you may have read in PMI, both Shawn Hogan [...]

Are you a victim of Google’s Penguin 2.0 or the “Super-Penguin,” as we are calling it here at PMI? If you’ve received the ice-cold shoulder of the Super-Penguin, there might be a few reasons that this is happening. We’ve put together a few tools and ideas how to fix your link profile and perhaps restore [...]

Facebook’s new Graph Search feature has certainly made an impression on the digital marketing community. The feature hasn’t even been rolled out to the masses yet and already marketers are scrambling to find a way to use it to their advantage. If Graph Search enjoys even modest success, it will only be a matter of [...]

The enhanced ad campaigns released earlier in the year have been slowly picking up speed as some of the early adopters have announced the results they are getting.  With the latest announcement from Google there are now over 2 Million unique campaigns using the enhanced features and most of them are very happy with the [...]

As an affiliate, one of your primary concerns is longevity. Is the offer that you are promoting going to be stable enough to promote for months/years and consistently generate income? Even if an offer remains a steady revenue generator, are you confident that your CPA network will pay you by your scheduled payment date? Can [...]

For the first time ever spending in the retail e-commerce has been above $50 Billion in two consecutive quarters.  This is yet another interesting statistic which shows just how quickly people are moving their spending from traditional brick and mortar stores to online options.  The report from comScore showed that there was $50.2 Billion in [...]

Recognized as a leading incentive network by affiliates, forums, and trade publications, Adscend Media has been quietly going about their business of making publishers money and sending quality leads to advertisers since 2009. Founded by Fehzan Ali and Jeremy Bash, Adscend is constantly working to make sure that their technology meets the needs of their [...]

You’d think that I proclaimed that I was going to take out Matt Cutts and tar and feather him personally, after the outrage that was received from the SEO community by my last article,  SEO is a complete waste of time.
They came out with the virtual pitchforks and tried to defend their “SEO-all industry” en [...]

There is so much out there about Search Engine Optimization (SEO), including complete publications that just focus on how to optimize, strategize and theorize about SEO.  Entire companies make millions on convincing people that their entire plan should be about SEO so much that they need to hire “experts” to optimize their pages to such [...]

The statistics for the SmartPhone market in March are in from comScore and there has been some interesting movement which should have everyone paying attention.  First, Apple gains 2.7 points to further improve their lead as the top SmartPhone maker.   Samsun also made slight gains as the second leading manufacture.  Virtually all other SmartPhone makers [...]

The beautiful thing about economics and capitalism is that, unless you are the government, you will not stay in business if you are not adding substantial value to customers.
Google is one of the greatest companies on the planet because they have really smart people who understand this principle extremely well. Below are the three reasons [...]

Personally not sure what to think of Jay Durham’s post, or even to believe what is being said, but still have to give him a lot of credit for thinking outside the box. If in fact Mother’s Day is the second biggest day for cheaters to sign up to sites, there is something to be [...]

A recent compilation of studies done by LTU Technologies has found a trend that is very concerning to people throughout the marketing and business world.  On twitter today about 36% of all links that are shared go to an image of some sort, but since data mining programs only see the text and tags that [...]

If you are looking for about anything illegal, the internet has made it much easier to find. While Silk Road, a service that can only be found through a complex system of Tor Servers, was the first of it’s kind many other services have popped up. Services like “BuyItNow” and “RAMP” are trying to compete [...]