In a recent report from the Interactive Advertising Bureau (IAB) it has been confirmed that online advertising revenue has actually surpassed the revenue brought in from broadcast television ads. This is the first time that has occurred in history, making this quite a significant milestone in digital advertising. Digital ad revenue went up by 17% [...]
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Heather Vale Goss of Performance Marketing Insider talks with Alex Epshteyn, Account Manager for Engage:BDR’s First-Impression DSP. In this interview at Ad:Tech in San Francisco, discover how to best use their self-serve platform to improve your advertising ROI, and what kind of monitoring and testing he recommends. If you get stuck, he’s always available to [...]
ClickBank recently released the “Pytch SDK” for mobile ads. This allows people who promote ClickBank products to quickly and easily integrate a variety of types of mobile ads into their iOS or Android apps. Mobile app advertising has become very popular, and very successful for many industries. Having the SDK available will allow anyone who [...]
Facebook has recently confirmed another update to their news feed algorithm. This update was done to help combat the ‘like-baiting’ that is so common throughout the Social Network today. Like-baiting posts come in many different forms, but are essentially made only in an attempt to get massive amounts of ‘likes’ and/or shares. For example, posting [...]
In the world of internet marketing everyone is looking for the best way to get rich as quickly as possible, with as little work as possible. While there is no shortage of options to choose from, very few of them ever provide the promised results. One of the biggest trends in digital marketing today is [...]
As the battle for the ever growing mobile advertising dollar heats up, Twitter has just announced that they will be offering 15 new types of ads for marketers to take advantage of. The ads will become available over the next six months, with the first of them being released in the coming weeks.
The first new [...]
Defense Secretary Chuck Hagel spoke at the retirement ceremony of NSA head Gen. Keith Alexander, and he took the opportunity to talk about the future of US cyber security. The security and stability of the Internet is (or at least should be) of key interest to any Internet Marketers who use the web to make [...]
ClickBank has long been one of the most popular digital commerce and marketing platforms on the web. Thousands of affiliates rely on them to find high quality information-products that they can promote to earn great commissions. ClickBank has just launched the latest update to their services, calling it ClickBank 3.0. The new launch includes many [...]
There has been a lot of talk within the internet marketing and digital advertising communities concerning the problem of ad fraud. While it hasn’t exactly been a secret outside of the digital marketing communities in the past, it is really starting to draw more and more attention of late. The Wall Street Journal, for example, [...]
Nielsen recently completed a new consumer study focusing on the effectiveness of different content marketing strategies. Specifically it was looking to see which types of content had the biggest effects on building product familiarity, affinity and purchase consideration. The types of content that were looked at in the study were user generated reviews, branded content [...]
Yahoo’s head of display solutions recently spoke as part of a panel session at Starcom MediaVest Group’s Mobility conference. While speaking, he surprised many by saying, “…we anticipate a future where there are fewer ads.” In context, he is speaking about creating a system that provides more targeted, higher quality ads to the viewers. The [...]
With the rapid growth of mobile browsing on tablets and smart phones over the past several years it is no surprise that they have quickly become a major factor for digital advertising. What may surprise some people, however, is that according to a new study from Marin Software, mobile ads will drive more than 50% [...]
I’m Joel Comm, an entrepreneur, New York Times Best Selling Author, and new media innovator. I have consistently been described as one of the world’s foremost authorities on Social Media, Internet Marketing, eCommerce and Mobile applications.
When speaking at public and corporate conferences, I tap into a lifetime of diverse and interesting professional experiences to inspire [...]