Solve Media has recently issued its annual bot traffic market advisory report, which completes the first year over year analysis of suspicious web and mobile activity. The report found that suspicious web activity went up by 40% in the United States in 2013. Mobile web traffic also saw a dramatic increase of suspicious traffic, which [...]
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Google recently announced a new feature to their gMail service known as, ‘Auto-Unsubscribe.’ As the name suggests, it is a quick and easy way for people to unsubscribe to email lists that they’ve found themselves on. In most cases, unsubscribing would require users to scroll to the bottom of an email and find the unsubscribe [...]
The Pew Internet & American Life project is an ongoing effort from the Pew research company to gather data and provide other information to celebrate the Internet turning 25 years old in a few days (March 12, 2014). As part of this project, Pew polled over 1000 consumers to see how they were using the [...]
Advertising on mobile devices has exploded over the past several years. Marketers spent an estimated $13.1 Billion on mobile ads in 2013, and that number is expected to go up to $42 Billion by 2017, according to Gartner Research.
Of that number, Facebook accounted for about 25% of the total mobile ad spend, making it the [...]
Email marketers are always looking for new ways to get people to open their emails. An improvement of even a fraction of a percent can sometimes bring a huge boost to the total profitability of a campaign. When it comes to boosting open rates, nothing has a bigger effect than tweaking the subject line. This [...]
NEURS is a company dedicated to helping entrepreneurs start or grow their business. As a start-up consulting firm, they are working on bringing together the largest group of entrepreneurs in the world, where everyone can network, share ideas and work together for greater success. They will be offering classes and training on a variety of [...]
Everyone knows that Google has been making lots of changes to their search algorithm over the past few years, and one thing most of the changes have in common is that they are devaluing links. Whether it is devaluing specific types of links, or actually ‘punishing’ other types of links, Google is clearly looking at [...]
Turn is a California based marketing software and analytics platform, which provides information to advertising agencies, brands and marketers. This information can be used to make real-time decisions regarding how to best target the ad dollars that they are spending. Turn has recently released their Advertising Intelligence Index, which applies global standard economic models to [...]
Facebook has always offered a lot of different ways to target users with advertisements. You could set up your advertising campaigns to target only people of a certain age group, or from a specific country. While these were once very powerful and effective options, they have largely fallen behind the times. Other ad networks offered [...]
Why is Facebook on crack for paying $19 billion for WhatsApp? The answer is simple; they’re not. Once you get past the sticker shock, you will begin to see why this is a highly strategic move.
WhatsApp is a multiplatform, instant messaging application designed for use on mobile devices. This application allows users to send multimedia [...]
iSIGN has been working hard to quickly grow their network of ‘Smart Antennas’ which provide businesses with real time mobile advertising solutions. They will be adding their services to a restaurant chain, beginning with nine locations in six states. These restaurants should have the Smart Antennas installed and active by December 2, 2013. In addition, [...]
Ever since Facebook ended their data-sharing relationship with mobile analytics providers Kontagent and HasOffers, there has been something of a feeding frenzy from other companies trying to attract potential new customers. Kochava, a growing mobile analytics firm, has stepped up their game and launched a new version of their already popular ad effectiveness measurement platform.
As you likely remember, Facebook made an algorithm change last December, which was designed to improve the information people saw on their ‘news feed.’ Specifically, it was meant to improve the news content that was displayed from media sites. It has been about three months since the change, and some interesting statistics are starting to [...]