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42% of Marketers Fail Email Marketing 101

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GetResponse has recently published a new report titled, “State of Email Marketing by Industry.”  The report surveyed over 1800 marketers and looked at more than 700 million emails.  The intent was to find out what people were doing well and ... Read More »

Facebook: Shopping on Smartphone Too Hard

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Facebook IQ has commissioned a new study, which was performed by the research firm GfK.  The study looked at a number of things with a major focus on mobile shopping.  In the study they found that 70% of consumers found ... Read More »

WordPress Gets Major Competitor in Edition Digital

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Edition Digital is a content creation and distribution network that has been around since 2008.  They have been focused on providing high profile clients with long term content solutions.  These clients include Mazda, Land Rover, Boots, Esprit, BNP Paribas and ... Read More »

Mobile Advertising’s Biggest Issue is Fat Fingers and Accidental Clicks

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When people think of problems associated with mobile advertising it is almost always concerning ad fraud or ad blocking.  While these two things are absolutely big issues that need to be addressed, a new study shows that they are likely ... Read More »

Rakuten Predicts Affiliate Marketing Growth to $7 Billion a Year.

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New research by the fine folk at Forrester Consulting, and paid for by the great guys at Rakuten shows that performance and affiliate based marketing will grow in leaps and bounds in the next five years. The report claims that ... Read More »

Great Graphic Showing Hierarchy of Tech Companies

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Very interesting graphic that shows the value of different private unicorn tech companies, and their relation to the rest of the world. I’m curious where all the online marketing companies are, because I know some of them are worth more ... Read More »

Facebook Devaluing Likes

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Facebook has just announced that they have updated their News Feed algorithm so that it takes into account more user feedback and survey information.  This will push things like likes, comments and shares down in regards to the influence they ... Read More »

FTC Big Data Guide Released

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The FTC has just released a 33-page report that provides insights and guidance to businesses concerning how they can and should use big data.  The report recaps much of the information that the FTC gathered during a public workshop that ... Read More »

What Gets in the Way of Marketing Automation?

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A new survey that reached out to 400 marketing and sales professionals in the US has found that when it comes to automating their marketing efforts, there are a number of issues that get in the way.  Some things that ... Read More »

Qualia & BlueCava Merging for Better Ad Serving Platform

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Two marketing companies, Qualia and BlueCava, are merging to help combine their very complimentary services.  The new company will operate under the Qualia name, which will remain a wholly owned subsidiary of QBC Holdings, LLC. Qualia Media offered a unique ... Read More »

Ad Fraud to Cost $7.2 Billion this Year

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It is no surprise that ad fraud is still a big concern going into 2016, but a new study by the Association of National Advertisers reports that they expect the total cost this year to be around $7.2 billion. Last ... Read More »

INFOGRAPHIC: 2016 B2B Marketing Predictions

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The people over at Madison Logic have just released an interesting new infographic that provides a lot of great information about what they predict the B2B marketing industry will look like in 2016.  They touch on the technologies and how ... Read More »

Predictive Analytics Makes Money

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A new report was just released by Forrester Consulting titled, “How Predictive Marketing Analytics Boost B2B Performance.”  The report is quite in depth and looks specifically at whether or not predictive analytics really works overall, and how to determine it ... Read More »

Affiliate Traction Acquired by eBay Enterprise Marketing Solutions

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eBay Enterprise Marketing Solutions has recently announced that they are acquiring the international performance marketing firm, Affiliate Traction.  The specific details regarding the amount they are paying or when everything will be finalized are not yet released, but this acquisition ... Read More »

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