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FTC Looking into Privacy Issues with Cross-Device Tracking


The FTC recently conducted a workshop that looked into cross-device tracking and related technologies.  Specifically it focused a lot on the potential privacy concerns that are clearly present with this type of technology.  While the FTC certainly shared a lot of information during the workshop, they also talked freely about the fact that they are still working to fully understand ... Read More »

FTC Hints at New Data Compliance Rules

The FTC Building

Over the past year there have been a large number of major data security breaches.  Some of them against private companies like Ashley Madison, some against financial institutions and even some against government agencies like the IRS.   In addition to these major hacks there have been thousands of smaller companies and individuals that also had their data compromised. The FTC ... Read More »

First Ever Pay Per Call Conference Announced


The online ‘Pay Per Call’ marketing industry is among the fastest growing and most effective marketing strategies today. Here at PMI we’ve written a lot about how many millions of calls (and sales) are being generated with this type of advertising quite a lot.  To make it even better, many reports are saying that we’re still at the very beginning ... Read More »

InMobi First to Guarantee 100% Mobile Viewability


InMobi is one of the industry’s leading mobile advertising companies and they have just come out saying that they will be guaranteeing 100% viewability on all their mobile ad campaigns.  This is a major move that is quite timely given the fact that there have been so many reports coming out lately about issues related to ad fraud. Their viewability ... Read More »

Tradedoubler Profits Shrinking?


TradeDoubler is one of the larger affiliate networks in the world and has recently released a progress report for 2015 that shows their profit margins are shrinking.  The most up to date information shows a gross margin of 20.5%, which is down from 22.1% during a similar time last year.  The 20.5% margin is still fairly good overall and not ... Read More »

In-Pin Search Launched by Pinterest


Pinterest has just launched a new feature that could make the platform far more valuable to marketers than ever before.  The ‘In-Pin’ search allows users to focus on one area of an image and search for information or images related to it.  For example, if you post a picture of a bedroom set, the users will be able to highlight ... Read More »

WordPress Now Runs 25% of Global Websites


WordPress has been the most popular content management system in the world for quite a long time now, but according to a new report from W3Techs they have recently broken a new record.  The CMS now powers 25% of all the websites in the world. This is quite a remarkable feat considering just how many other content management systems there ... Read More »

How to Use Precise Mobile Locations in Marketing


Mobile advertising company xAd has just released the results of a study that asked over 570 people throughout the digital advertising world about where they are targeting their audience.  This included agency reps, marketers and others who ran ads in markets around the world.  The results paint a much more clear picture of how marketers are spending their money and ... Read More »

Please Link to the Offline World


Digital marketing is the fastest growing and arguably the most important marketing segment today.  Whether it is a huge multi-national company or an individual marketer, the digital world presents massive opportunities.  When looking at digital marketing, however, most people make one key mistake.  They segment off the online world with the real world. Of course, this is not always the ... Read More »

Study: Click-to-Call Mobile Ads up to 60 Times More Effective


In the past few years mobile display ads have gone from barely a blip on the digital ad reports to one of the most significant marketing categories.  This, of course, is largely due to the exposition in popularity of smart phones during this same time period.  While there is no doubt that this type of advertising is effective, many people ... Read More »

Skimlinks Affiliate Network Partners with Publishers for Ad Targeting Benefits

Skimlinks' Alicia Navarro

When it comes to ad targeting most people feel that they need to turn to the big players like Facebook, Google, Amazon, Twitter and others.  These platforms collect huge amounts of data from their users, which can then be used to help put the right ads in front of the right people.  This is a proven system that has helped ... Read More »

Study: 80% of Brands Ignore Social Media Customers

Social Media 2

Marketers using social media have a direct line of communication to their customers.  Sadly, however, according to a recent study the vast majority of them aren’t taking advantage.  The study from Spout Social looks at how many people are commenting on business social media pages, and how many of them are ignored by the brand itself. The study found that ... Read More »

Study: When to Plan Your Black Friday Email Blasts


With ‘Black Friday’ right around the corner it is time to figure out exactly what you’re going to do to get your piece of the biggest shopping day of the year.  For many marketers this means getting messages ready to send out to your email list to try to get them to spend their money on your products or products ... Read More »

Facebook Launches New Ad Unit for Slow Connections


When planning an advertising campaign most marketers don’t give a second thought to the speed of the internet connection used by those who will view it.  Most people assume that everyone has some form of high speed internet these days, so it is just not too much of a concern.  The fact is, however, that there are millions of people ... Read More »

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