Performance Marketing Insider

Here are the leaked Facebook ad platform update documents, as mentioned in our article on New Facebook Ads.

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There are all types of crafty names “Optimization adjustment”, “Throttle”, or good old “front end scrub”
Being a media buyer I find this nothing short of thievery and feel it should be exposed. It all started back in the early stages of coreg in 2004. Many of you remember the first wave of one field offers [...]

In perhaps the strangest, but funniest video I’ve seen in a long time, Microsoft has gone after Google Apps with a great new video.

Of course, what makes this really funny is that it’s hosted on YouTube, and that it has a lot more dislikes than likes. In fact, most of the comments are actually against [...]

Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult it is, especially in starting new campaigns. Well, the new targeting options are really, really cool including some really amazing new features.
The broad category options are basically demographic and lifestyle options [...]

I’d say the biggest issue with our industry is the horrible amount of brokering that goes on. One network runs an offer from an advertiser, another network gets it, then brokers to another network, which then goes to an affiliate. It’s a practice that needs to stop that a lot of people have spoken out [...]

Despite all the success that Facebook has had in advertising, it has completely failed in one area: “F-Commerce.” While Facebook seems to be the most visited site in the entire universe, is the fastest growing site for display advertising on the planet and even people’s dead great-grand parents are using it, not a single major [...]

ADOTAS – Are you searching for ways to increase site traffic, time on site, unique visitors, and subscribers all with the goal of boosting site revenue? As you know, the way to do this is with great content — lots of it — and interactive content is some of the best.
To get started, take my [...]

According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and more affiliates embrace international offers, this becomes a more and more relevant topic.
Lopez claims there are many examples in International SEO failures, but finds a great example in a study of [...]

ADOTAS – Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the industry. This doesn’t have to be the case, and this article introduces practical ways that advertisers can maintain control over their brand while maximizing the benefits and opportunities available from the [...]

The Board of Apple Inc has been very involved in discussions about what to do with its very, very large cash reserves and securities. On Tuesday, Tim Cook, the CEO of Apple said he has received a lot of inquiries into what should be done, and confirmed they are actively looking to acquire companies.
According to [...]

Yes, there is something called Bacon, which is a cousin to spam. What exactly is Bacon? Well, according to the nice folks at Unsubscribe.com, Bacon is that stuff you actually subscribed to, but annoys the utter $%*% out of you, because you get so much of it. Perfect examples would be Facebook notifications and most [...]

A January study by the industrious folks at Digitals shows that 55% of people just aren’t comfortable with giving their credit card information via a social media site. This included even secure transactions by a known brand. Why? Perhaps because of all the scammers pushing their junk on Facebook, those actually wanting to do legit [...]

According to this Infographic from the knowledgeable folks at Pretarget, media buying is very similar to the stock market. Advrertisers can now target audience, placing ads all over the web using behavior targeting. According to the infographic, this is very similar to the stock market, where there is a buyer, a seller, advertiser and now [...]

Saturday Night Life has decided that Verizon’s acronyms are way too much. In fact, they’ve created an entire skit making fun of all of those 4G LTEs and other terms that really mean nothing. What does this have to do with Performance Marketing? Absolutely nothing, unless you realize that viral videos and making fun of [...]