Home > Marketing Insights

Marketing Insights

Why is Facebook Still Banning Trans and Jewish People?

sad

Thanks to what seem to be a continuing lack of sensitivity to cultural, religious or personal preferences, Facebook continues on their quest to ban anyone who doesn’t use their “real” name. This comes despite instructions directly from Zuckerberg that the policy wasn’t for “legal names” but for the name that the person goes by on a day-to-day basis, and what ... Read More »

Study: Affiliate Marketers Worried about Payment

Losing-Money1

For affiliate marketers, nothing is more important than being able to be paid in an easy and reliable way by the networks you promote for.  Without the ability to be confident that you’ll be getting compensated as agreed for your efforts, it is difficult to build a strong business with reliable income.  With that in mind, Tipalti has completed a ... Read More »

FTC Announced Lead Gen Workshop

The Federal Trade Commission (FTC) has just announced that they will be holding a workshop titled, “Follow the Lead: An FTC Workshop about Online Lead Generation” to provide valuable information about online lead generation.  The workshop is being scheduled for October 30th, 2015 and is sure to be a very popular event.  They will be covering a variety of topics ... Read More »

New Enhanced LFX Platform Released from Leapfrog

HappyWolf

Leapfrog is a digital marketing agency that has been helping to provide their clients with scalable results from end-to-end marketing strategies.  Their proprietary LFX Conversion Platform has been proven successful for quite some time and helps brands to take advantage of optimized strategies and programs that can help to capture new customers. They are releasing an enhanced version of this ... Read More »

How to Create a Perfect Checkout Page

No matter what type of product or service you are selling, the checkout page is going to be one of the most important points in your overall sales process.  Sadly, many marketers don’t spend much time planning this page out, and they end up losing a significant amount of sales because of it.  In fact, recent studies have found that ... Read More »

Lead Gen being Tested by Facebook

1

Facebook has recently announced that they are testing a new ad format that is designed to help improve the lead generation and acquisition process on mobile devices.  The ads will be called ‘lead ads’ and will appear quite similar to their existing ad formats.  The big difference that exists is that when users click on the button, an in-app form ... Read More »

How Affiliate Marketers Are Scoring 50% Conversion Rates

How Affiliate Marketers Are Scoring 50% Conversion Rates

When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with offline strategies. The truth is, phone calls are quickly taking over the digital landscape due to their increasing volume and high quality nature. In the new 2015 Call Intelligence Index, Invoca reports that phone calls have conversion ... Read More »

Programmatic Drives 2/3 of all Mobile Sales?

Mobile-Phones1

As the mobile ad industry continues to grow and develop it seems that the majority of ad sales are coming in the form of programmatic.  In a recent UK report, about 64% of display and video advertisement inventories were sold automatically.  This comes from either direct publishers or exchanges.  The report from the Internet Advertising Bureau looked at ads that ... Read More »

Is Sean “Diddy” Combs Breaking the Law on Twitter?

Sean "Diddy" Combs Twitter

The night of the BET Awards, Diddy (Aka Puff Daddy, aka Sean Combs) sent out a tweet, expressing his desire that everyone watches the awards while drinking Ciroc vodka. He added the hastag, #toasttothedreamers the hashtag created by Ciroc’s marketing team. To the average person, this might seem that Diddy is a huge fan of Ciroc. To others, perhaps it’s ... Read More »

Mobile 20% of Programmatic Ad Spend

Just two years ago mobile made up just 3% of all programmatic ad spend.  According to a recent publication, that number is now over 20%.  This growth is quite incredible, especially since the ad spend in other areas hasn’t really dropped at all in terms of total dollars spent.  Instead, the total amount marketers and brands are spending on programmatic ... Read More »

Call Intelligence Platform Introduced by Invoca

Invoca pay-per-call

Invoca has introduced their new ‘Invoca Call Intelligence Platform,’ which gives marketers additional power and ability when it comes to integrating inbound phone calls from third party technologies.  Marketers will have the ability to get detailed information about callers and conversations, which can then be used to optimize the customer experience in a more real time manor than ever before. ... Read More »

AdStation Apple Watch Giveaway

1

Wanted to drop you a quick note to let you know that AdStation is giving away Apple Watches right now. http://www.adstation.com/offers/apple-watch-promotion/ Essentially the promotion is “Get an Apple Watch just for trying AdStation.” I dug into it a little bit, and it’s really pretty simple to get a watch. They’ve got their API set up on a relay now, so ... Read More »

Pinterest Kills Affiliate Marketing

1

Earlier in the week Pinterest announced that they would soon be launching their new ‘buy it’ button, which will allow visitors to buy a variety of the products featured on their site with just a few clicks.  This new feature has been long awaited, and will help many brands generate a lot of direct income.  In addition, Pinterest will make ... Read More »

Twitter’s “Official Partner Program” Launched

Twitter, Y'all.

Twitter has just launched their ‘rebranding’ of the Twitter-for-Marketing program, which is now officially known as the “Twitter Official Partner Program.”  The program is a merger of the Twitter Certified Program and the Twitter Marketing Platform Partner Program.  The goal, it seems, is to attempt to attract more marketers to use the Twitter platform in their campaigns. Businesses that are ... Read More »

Clef two-factor authentication