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Attorney Daniel R. Warner Named in Ethics Complaint

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Daniel R. Warner, attorney at Kelly Warner Law Firm, a firm that specializing in, among other things, online advertising and marketing, has been named in an ethics complaint by a former client. Charles Rodrick, in a formal complaint to the Arizona State Bar, has asked for Warner to be disbarred and stricken from practicing law. It is alleged in the ... Read More »

Babysitters Big in Porn Marketing Now

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A new HD fantasy porn site is making waves in the adult industry. Zero Tolerance, a porn site known for its creative fetish stories, has used its success to launch Babysittered.com; and they are very excited about it. The creators are fully  aware of how the porn industry and its consumers have suffered under the overwhelming quantity of low-quality, cookie-cutter ... Read More »

Where is Big Ad Money Coming From?

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Whenever discussing the digital ad industry, or advertising in general, many stats come out about how many billions of dollars are spent each year in one area or another.  These huge numbers can be quite interesting, but they can also be very overwhelming.  After all, when most marketers are looking into buying advertisement space they are looking at spending hundreds ... Read More »

Ad Blocking Coming to iOS 9

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Mobile ads have been getting more and more popular over the last several years.  With millions of people moving away from PCs and toward mobile devices, marketers have been increasing their ad budgets in this area.  One nice thing about mobile advertising is that people didn’t really have the ability to block the ads like they do on their PCs.  ... Read More »

Ashley Madison Almost All Fake Women

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The infamous Ashley Madison hack has brought the adulterous website under close scrutiny. As intriguing as it is to find out who is using the site, what’s more interesting is who is not using the site. Nearly thirty-two million men have accounts with Ashley Madison, most of which are active. Fewer than six million women have accounts. Few to none ... Read More »

Sex Doesn’t Sell Says Study

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If you do any type of marketing at all you’ve heard the phrase, “Sex Sells” in the past.  It is one of those things that almost goes without saying because everyone just knows it is true with just about all products.  Want to sell more of something?  Have a pretty girl in a bikini hold it!  According to a recent ... Read More »

Is Click-To-Call Worth $1 Trillion?

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No, that’s not a type-o.  A new report from Marchex has found that click-to-call commerce is generating more than $1 Trillion annually, and that is in the US only.  With the entire GDP of the United States sitting somewhere around $18 trillion, this is a truly remarkable number and one that many people will find hard to believe. Once you ... Read More »

Why is Facebook Still Banning Trans and Jewish People?

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Thanks to what seem to be a continuing lack of sensitivity to cultural, religious or personal preferences, Facebook continues on their quest to ban anyone who doesn’t use their “real” name. This comes despite instructions directly from Zuckerberg that the policy wasn’t for “legal names” but for the name that the person goes by on a day-to-day basis, and what ... Read More »

Study: Affiliate Marketers Worried about Payment

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For affiliate marketers, nothing is more important than being able to be paid in an easy and reliable way by the networks you promote for.  Without the ability to be confident that you’ll be getting compensated as agreed for your efforts, it is difficult to build a strong business with reliable income.  With that in mind, Tipalti has completed a ... Read More »

FTC Announced Lead Gen Workshop

The Federal Trade Commission (FTC) has just announced that they will be holding a workshop titled, “Follow the Lead: An FTC Workshop about Online Lead Generation” to provide valuable information about online lead generation.  The workshop is being scheduled for October 30th, 2015 and is sure to be a very popular event.  They will be covering a variety of topics ... Read More »

New Enhanced LFX Platform Released from Leapfrog

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Leapfrog is a digital marketing agency that has been helping to provide their clients with scalable results from end-to-end marketing strategies.  Their proprietary LFX Conversion Platform has been proven successful for quite some time and helps brands to take advantage of optimized strategies and programs that can help to capture new customers. They are releasing an enhanced version of this ... Read More »

How to Create a Perfect Checkout Page

No matter what type of product or service you are selling, the checkout page is going to be one of the most important points in your overall sales process.  Sadly, many marketers don’t spend much time planning this page out, and they end up losing a significant amount of sales because of it.  In fact, recent studies have found that ... Read More »

Lead Gen being Tested by Facebook

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Facebook has recently announced that they are testing a new ad format that is designed to help improve the lead generation and acquisition process on mobile devices.  The ads will be called ‘lead ads’ and will appear quite similar to their existing ad formats.  The big difference that exists is that when users click on the button, an in-app form ... Read More »

How Affiliate Marketers Are Scoring 50% Conversion Rates

How Affiliate Marketers Are Scoring 50% Conversion Rates

When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with offline strategies. The truth is, phone calls are quickly taking over the digital landscape due to their increasing volume and high quality nature. In the new 2015 Call Intelligence Index, Invoca reports that phone calls have conversion ... Read More »

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