Snapchat has recently sold and launched their first live advertisement. The ad, which was for Universal Pictures upcoming horror movie, “Ouija” is said to have been seen by millions of people. This is a major milestone for Snapchat, which is used by many people but up until now hasn’t had a good monetization strategy in [...]
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There is no doubt that the internet has helped to ‘shrink’ the world and allow people from diverse locations to interact with each other more easily. In addition to this, however, it has also helped brands and marketers to greatly expand their potential audiences.
According to a recent publication from Nielsen, in the UK there are [...]
According to a new survey from the National Retail Federation, a record number of people will be doing their holiday shopping online this year. In addition, those who do shop online will be spending more money than ever over the web. This is, of course, excellent news for any digital marketers who are looking to [...]
Facebook launched a feature for organizing advertising campaigns earlier this year. It was called “ad sets” and allowed marketers to make adjustments to sets of ads all at once, rather than doing them on an individual ad at a time. While the idea is great, it had a lot of problems and limitations that really [...]
In what will undoubtedly be a surprising turn of events for many, YouTube has been bumped off the top spot for video views online. According to ComScore, Facebook displayed about a billion more video views than YouTube last month. The big move is primarily a result from Facebook’s fairly new ‘auto-play’ feature that has videos [...]
People have been saying for years that teenagers aren’t using Facebook like they used to, but according to a new survey from an investment banker, Piper Jaffray, it seems like the floodgates have opened when it comes to teens leaving Facebook.
The survey found that in just the last six months, teen use on Facebook has [...]
We all love social media. It’s transformed our world, for better or worse. People can communicate instantly with other users on different continents. They can use it to tell others about their experiences with companies or products, good or bad. They can use it to share videos of cats riding Roombas in a shark outfit, [...]
Using text only ads on a mobile device is still quite popular, and surprisingly effective. In addition, since they are so simple to make, they are chosen by many marketers who are just looking to get their message out there quickly. Google has recently announced that they are giving these ads a bit of a [...]
It has been around a month since Google confirmed that they factor in the security of websites for their search rankings. Since that time, many people have been updating their sites to the HTTPS standards, but until now, nobody really had much of an idea about how important this is.
Search Engine Land has analyzed the [...]
Google+ has officially launched a new feature for their users. Users can now create custom, interactive polls and put them directly on their live stream. These polls can be anything from a simple Yes or No question to a multiple choice option or even ask viewers to vote on something.
Polls like this are something of [...]
A study was recently released from Mediative, which looked at the way people today are using Google for search. The information was compared to data from the past 10 years so see how people’s search habits are changing. This study used eye tracking software, which analyzed where people were looking while performing different search related [...]
It has been almost a week since Google confirmed their most recent Panda algorithm change, and that has given many experts plenty of time to really dig into what the changes have meant in the rankings. To start with, it has been found that between 3 and 5 percent of searches have been impacted, which [...]
A new study has been released from the Content Marketing Institute, and it shows that many companies are becoming more aware of the importance of having high quality content on their websites. Last year, the report found that only nearly half (49%) of brands did not yet have a content marketing strategy. This year, however, [...]
One of the biggest hassles of using AdWords is the fact that you had to create specific ads for each size, unless you wanted to use generic text ads. This was made even more difficult by the fact that you had to come up with unique ads for different screen types, such as PC, tablet [...]